Loading...

Representations of Gender in Advertising

4,057,890 views

Loading...

Loading...

Loading...

Rating is available when the video has been rented.
This feature is not available right now. Please try again later.
Published on Apr 3, 2013

This culture jam is a school project that was created for a Women and Gender Studies class at the University of Saskatchewan by Sarah Zelinski, Kayla Hatzel and Dylan Lambi-Raine.
We wanted to show how ridiculous media portrays gender roles and stereotypes in advertising through presenting gender roll reversals.

References to the statistics:
Dines & Mumez - Gender, Race and Class in Media: A Text Reader
Levin & Kilbourne - So Sexy So Soon
http://www.assaultcare.ca/index.php?o...
http://www.canadianwomen.org/facts-ab...
http://newyorksociologist.org/11/Berb...
http://www.skidmore.edu/classics/cour...

Loading...

to add this to Watch Later

Add to

Loading playlists...