 So it's just, I was kind of baffled, I was testing out like the calendar and the reminders and the confirmation emails. That's where at last time is the calendar. Okay. I have the calendar synced up and such, I think that's all a go. And then I was, I was just playing around, I was clicking on my own calendar and scheduling calls and such. Did you integrate it with your Google calendar at all? Or do you use Google? Yes. Yeah. I just got a Google calendar and I integrated it. Awesome. Awesome. So it's kind of nice that I click on my desktop to schedule a fake or test call and it pops up on my phone about five seconds later, which is really nice. What does Google or cartridge? I guess I both do, I think it'll pop up. It'll give me an email. Oh yeah. You'll get the email notification. Yeah, I get the email notification and then it will pop up on my calendar, which is pretty slick. Yeah. I like that a lot. Yeah. Pop up on your Google calendar, right? Yes. Yes. Yes, for sure. That's what I use it for. So I mainly use it for that one reason. I integrate it, I should say, for that main reason for the notification from Google. Yeah, I like that a lot. Because cartridge will send you a notification via email when the actual call is booked, but they don't send you a notification when that call is coming up. So I use Google to notify me on that. Yep, that makes sense. Perfect, man. Look at you, man. That email looks good. So again, I was playing around with this, actually just, I was kind of concerned because they were not coming to me like the confirmation email and the reminder email. Oh, okay. Yeah. There's a setting in cartridge that you got to change. I went to my junk email. Oh, you found it there? And there are my junk email. So now that you experienced that, cartridge, one thing that they do have is they have a very, very, very high inbox rate. So when it comes to all email providers, there's many different email providers and they're all graded. They're all graded on deliverability. So it's like way up there. Cartridge is like top five out of every provider when it comes to that deliverability hitting the inbox. But every now and then you'll have it hit the spam. And so now that you experienced that, what I would do is I would maybe just update your thank you page, maybe on the thank you page, say, hey, I just sent you the email, maybe just write it in text, check the spam folder, just in case. Maybe even say it on that thank you page, maybe write the title of the email. You know, that way they could check for spam or they could check in their inbox, but they'll know the title of the email and they can search it that way. I would write something on that thank you page. Okay. I'll put it down there for that. Yeah, for sure. Junk email setting or whatever it is. Okay. All right. We can figure that out. And then you see, I think that one came through just fine. Yeah, that was the call confirmed. All confirmed. Awesome. That one's all just fine there. It looks like. Looks good, man. Looks good. I love it. All right. And then this one, for some reason, I can't, I try to fix this over here, but won't let, I can't fix it for some reason or another. How it looks to like, just space in between there. Yeah. Okay. So let's, yeah, we can take a look at that for sure. Try to figure that out. I guess we can try that first. And then, oh yeah, this part up here too. Let's go. Yeah. Let's go. Let's go. Let's go. Let's go. Let's go. Let's see if we can edit that. And you know what? That would actually be, there's two places that email could be coming from. I only do it in one place, which is in the calendar. So that home inspection call in one hour. That's the reminder email. So that email is coming from the calendar. It's not coming from the form. Okay. So go back to Cartwright real quick. You're in the form. So this is one place where the welcome, where the booking confirmation email, the first initial email can come from the form, but I don't have it come from here. So let's, let's just double check ours. Hit save and next. Let's look at the, okay, hit save and next. It's the actual, yeah, see, so you don't have it there perfect. So when you're setting up forms, a form would go on a landing page and a form would go on a calendar. And so as we're right here in the welcome message spot, always make sure that that's turned off. Make sure that you do not send it from here because if it's a normal landing page, I have it sent through the sequence. But if it's a calendar form, I have that first email, the booking confirmation email, for example, I have that going out to the calendar. So it's either going to be the sequence where this welcome message goes out through on a normal landing page or on the calendar, it's in the calendar. All right. So go ahead and hit save and next and just go through the follow through with that. That's perfect. Goes on that list. Okay. Cool. So now let's go into the, into my calendars. That's where that, those, those two emails are, are coming from the booking confirmation and the reminder in one hour. There's a camera. Look at these ones. Oh, at here, at that, so I'm starting to get a little more of a handle on all this good, good stuff, which is nice playing around with it here and there. Good. And try to watch the replays of the trainings if you, if you can. Yeah. I guess I just got a time of that call, I guess, but that's okay. I got, I got the, the man on the hour here anyways. Yeah. It's all good. Okay. So let's hit save and next, and let's go to the, to the communication. Save and next action. It's right here. All right. So let's look at, let's look at both of them and then the reminder. So you're taking phone calls, right? Actual. Yes. Okay. That if they, I think I, I think I can go and edit in here somewhere. There we go. And on the form you're asking for their phone number. Yes. I believe they had a phone numbers in there. Okay. Good. Cause I didn't, I don't remember seeing that, but I didn't, I didn't look like a double check that. I guess we'll double check. Okay. So in here. Let's scroll down and see if we can look at those social media icons real quick. Oh yeah. That's what I was in those. What one is this? I remember one was one that was goofy. Okay. So that's. So I think that's all okay. That's confirmation one. Okay. I think all the, all that was fine. I believe as well. Yeah. That's, that's fine. So all that looks good. Perfect. It's kind of weird that you have to edit. Yeah. Right. It should be save or something, right? Yeah. I think someone missed that one. Yeah. Yeah. Save it there. The green one right there. And then let's look at this reminder. This one here. Click. Okay. So size. Does this look like it should be correct to. Yeah. Yeah, that looks, that looks, that looks okay. I wonder why it didn't show up on your end. You can always send me the test email. Yes. So central time. Yeah. That's a reminder. Yeah. Something here did not show up for some reason. Schedule time. Let's see. Go back to Karcha. Central time. Calendar next. I think I spell it all correctly. So did you put that there? Or did you copy and paste it from the dynamic variable? I can't remember. Okay. So that's what probably you probably. If you did type it there, then there's, there's the typo. Yeah. And then you hit the dynamic variables and simply copy it. Copy it and paste it over there. Actually, do they even have all that? I think they only have. So if anything. Yeah. Yeah. You would copy it from up there. And then, and then bring it down. I think. Yeah. That's what it is. Calendar next instead of next session. Date or time. What would it be? Do you think? Um, next session time, next session date. Probably date. I'm guessing calendar event. Cause I have next in here. That's probably the next. That's what it is. That should not be there. Okay. But I'd get rid of the whole thing. I'd get, I'd get rid of the whole damn thing and just copy and paste it all over. So we need the date schedule time. I would go, yeah, go date calendar event date. And, and do the, the calendar event time. Hey, control B. Yeah, control is control B. Come on. Oh, there we go. Okay. Can you guys put a comma in there? I'm sure. Yeah. Time. Yeah. The time would be good. But I also think that that time ends up coming over in military time. If I'm not mistaken, which we'll double check. We'll, we'll check. I have to put a time zone in there as well. I think. What I do in mind is I'll put, I'll put a link to a military converter. Just, I'll just find a random one on Google. And that's kind of how, how I have mine where like, I'll put a space, like just put a space, hit the space bar, hit a space, hit space. And then. Yeah, I guess you could put in the bullet point if you want. I guess, yeah. Let's do it in the bullet point. So go back, go back to that again. Right there and just put, put a military time converter. Military time converter. And then I'll hyperlink that. I mean, I'll highlight it. I'll bold it. That's one thing I do. Also, I bold it and then I'll, I'll link it. So hit that link. Yeah. And then just go to Google and, and find a calendar and we'll find a basic one. Military. Military time. I use, I use that second one. I use that second one. I think it's, I think it's that one. So it's just one, one simple page. But what you want to do is double click, double click. Grab everything because you're just grabbing the military. Yeah, there you go. Copy all of that. There we go. Control C. And then back over here. Yeah, because I think, I think that does come over in military time. So. Yeah, probably does. I just put that just in case. And then click out. Yeah, perfect. And then what I, what I do also a lot is I, because right now it's bolded black and, and sometimes it stays that way. Sometimes it's blue. But what I do just, just to, just to make sure it's blue as I change it to blue. So military time converter the words. I would just highlight it and I would change the color to blue because anytime we see the color blue, it's a hyperlink. Yeah. We know it's a hyperlink. So yeah, that blue right there. Perfect. So that will come over linked and they can click on that. If anything. All right, that works. Send a test, send a test and, and, and then let's, let's check that. And then there's the icon. So let me. I wonder why it's. That's playing around with that. I could not figure out how to move it over. If anything, what you can do is, um, is, is redo it. I mean, if that's the case, just. Yeah. Good race. Redo it. Yeah. I was looking. I was looking in the. So yeah, go back. Yeah. Templates and then go to footers. I was looking in here and I, and they, there was not as much a custom ability, I think, on for these for some reason. Cause I can't change out the icons. Yeah, there's only one thing that's not the one that's not, I think included is, is YouTube. And, um, and I think LinkedIn or is LinkedIn included. I normally just use the top. Like I'll use one of the two top, the two white ones, but it's up to you. I mean, but I just, I use end of using one of those Twitter LinkedIn and an email. I think up there. I hear the email. There's none that have an Instagram one on it. Yeah. I don't know why. I don't know why. I think there was, I think I took this piece from a, a full template and actually had an Instagram one. So I can, I can play around with that way. I can, I can fix that. Okay. So go to center test and see if that link, um, See if everything looks good. See, let's make sure it doesn't go in a junk. Is there a way you can put not spam? Yeah, I can make it as it's not junk. Yeah, not junk. It's not junk. Okay. Perfect. I could, I could add a thing in my email to, uh, Not let it to not to block stuff from cart. I guess. Okay. Okay. Yeah. So let's look at that and then go and click on it. Or yeah, there goes schedule time test, test, test, test. Perfect. Okay. Military time converter. Click on that. Make sure it's linked. Oh yeah. Perfect. That works. Yeah. So to release the time, obviously, you know, schedule a real call and you won't see test, test, test, but. Mm hmm. That's that. All right. That's good. I can fix that area. It's not that bad like that. Anyway, but Uh, I think I just go up here and save it then. Actually, there's a little space here. That's better. There we go. Save that. Perfect. Okay. I should fix it that. So. That. That. Yeah. What you always want to do is, is, I don't think it's saved. That one of my calendars. Yeah. With my calendars. Let's take a look at it real quick. Cause. Am I not. Yeah. Yeah. Yeah, I might have. Missed that. I think that's fine out. You said I'm 38% done. That's good. All right. Let's go. See the next. See next. Did I break it? Let's see. Okay. Looks like it's still there. Okay. Cool. Yeah. Always try to get in the habit of hitting that green button. Yeah. You might not hit that green. Save. Yeah. Save. And then you want to go all the way through. So save it and then save the next, save the next, go all the way through. Gosh, you just finish it. Yeah. I was getting a little ahead of myself. There we go. Cool. Okay. Okay. That's been gone. Good. Excellent. Okay. I'm going to go back. Pages. Was it. It should go to my. The PDF, right? Or I think it should anyway. This right here should. Yeah. So hit the, hit the edit. Hit that pencil. I love it, man. So there's the form. So the form's good. So is that this whole thing right here is a form? Yes, that's a form. That's the form. So they download now. And then they go to the thank you page. And then. So this, I think I tested out before that. I clicked download now. I might have just copied the link. And all it did was take me to a thank you page. It didn't take me to, it didn't download anything. So. Where do you have that download? You can either have it on the thank you page, which I don't suggest. Or you can have it going out in the first email. Okay. So. So what it go to. I would put in the first email. That's what I would do. So let's, let's get out of here. Okay. And let's go to, let's go to the actual sequence. Yeah. Okay. So that's actually know what we want to do first is let's click on, let's click on, um, on my membership. Click on my memberships. And then click on files at the top. Okay. So there's your, there's your link. So let's copy that. And let's, let's rename it to click on, click on the pencil. Click on the pencil and let's get rid of that to zero, zero. Yeah. Whatever that is in there. Yeah, let's get rid of that. Let's, um, maybe capitalize the H, capitalize the I, capitalize the, the G, and maybe get rid of seven, but leave the dot PDF. Yeah. Going to there. Yeah, make sure, make sure it's connected though. Is that dot, was that dot close to the. Oh, that's make it connected only. Yeah. Close, close it out. Close up the gap, actually. See. There we go. Perfect. Okay. So let's edit that. And then let's grab that link. So just hit the, hit the link right there. Get link and then copy that link. Control C. And then, and then let's go to my communications to the left. And let's look at the sequence. So that link should be in the sequence. You could take off that second email right there. That one with the red dot. Yeah. Delete that one. Okay. Anytime you see the red dot like that, you want to get it out of there. Like, actually, actually hit actions. It would be under actions. Okay. Delete leads. Yeah. Delete leads. Okay. So now let's, let's hover over communications and click on sequences. Sequences. I just want to figure out where the. Okay. So this right here, this is where we're at. This, this is the next to do. Is the sequence is setting up the handful of emails that are going to go out. The moment that person. Ops in. So this is where you want to spend some time is, is setting up these emails. You don't need to set up 10 of them right now, but you want to for sure get the ball rolling. Like so. So just like this diagram shows right here, they, they're going to be in the form. Or they placed an order or they join a list, whatever, but in this case it's often into a form and it's joining a list, but the, the, the one day later. Send email. Or immediately after send email. So in our, in our case, the first email is going to be immediately. It's not going to be one day later. It's going to be immediately. And so that's what we have to set up. We have to set up these emails that immediately that's going to be in the form. So that's what we're going to do. We're going to set up the link or the button to download the PDF. Okay. Okay. So let's hit that green button. Or that green square. This is where it all happened. So this is the sequence. So name of sequence. I normally name it at the sea. I normally name it the same name I have for the list. So whatever that list is. The name of the list. I normally name it the same. Okay. Perfect. What am I missing here? And then put a description, this description. This is what a person sees when they go to unsubscribe from a list. So if they ever unsubscribe, you want to kind of give them a description of what list they were even on. Okay. So I would put, thank you for downloading my home inspection guide. Or some like that. Hit create. Perfect. There you go. And now what I'm going to do is I'll show you how to, how to set up a couple of emails. And then, and then after that it's the same. Just do it again, do it again, do it again, do it again. So let me take you through the first, the first step. So here's just a tutorial just like on the, on the webpage. Yeah. But this is something good to read eventually. I'm going to take it through a crash course. So you're not going to have to read this right now, but just hit next on all of them. But keep it up. So the next time you come in here, you can actually read each one because that way you'll know it. I'll show you exactly the technical side of it all, but I'll show you exactly what it is, what it's all about right now. Okay. Cool. So this is where it starts, man. This is where all the magic happens because here, here's the reality and it, and it's for every niche for any offer, any PDF, whatever the hell it doesn't matter what, what it is. If we're in the type of business where appointments is what we're shooting for home inspection. That's what you're going for real estate agent. That's what they're going for me. Even in my business, I'm going for appointments. So if you're in the type of business where, where that's the objective, I'm, I'm running ads, for example, to get people to, you know, schedule an appointment with me. Here's, here's what normally happens. And again, it doesn't matter what business it is. It's the same all across the board. You drive traffic, meaning you run a Facebook ad to that landing page. They opt in, they go to your thank you page. And on that thank you page, it's a video getting them to schedule an appointment. What's going to happen more, a little more than half of the time. So for every 10 people, for every 10 people, you'll have maybe, you'll have maybe let's just say, let's just say on the high end, let's just, let's just look at high, high numbers. You'll have eight that don't schedule an appointment right then in there. Yep. Two of them do, two of them do, and that's fine. If I had two new appointments every day, shit, that'd be great. You know, so that's why the good thing is you don't need all 10 of them to schedule an appointment at all. You'd be super busy. And like way too busy. So it's not like we even need that many appointments. We literally need a few every day. That would keep us doing very well. Right. So, so looking at it all, when you look at the small numbers, it's still enough to feed your family for sure. Let's say worst case scenario, out of 10 people that land on that thank you page and see that video with the call to action to schedule a call. Eight of them don't. Two of them do, eight of them don't. That's why this sequence is so important because now those eight people are whole objective in these emails, whether we set up five, whether we set up 10, whether we set up 15. The whole objective here is to get them to schedule that appointment. Yep. So, so the magic is in the follow-up. The magic is in the email sequence. So, so filling up the funnel, the top of the funnel. That's the Facebook ad. That's given away the home inspection guide, but nurturing that lead and getting them to schedule, schedule an appointment. It's going to happen here. Yep. So, so as long as you have, you know, a ton of leads coming in every week, for example, and, and now you have a ton of leads receiving these emails from you every day, you're going to have appointments every day. Sweet. You know, so, so that, this is where it all starts right here. So, so the starting rule, the starting rule, that's where it starts. Hit that plus sign. Click. And so this is where we set it up. We can base it on, on all these different events, whether it's an opt-in form, a tag, a list to order, whatever, but in your case, it's going to be, you can keep it simple and just leave it on opt-in form. So the starting rule is anyone who opts in to the landing page form, those leads are in this sequence. Okay. So hit add and then hit save. Perfect. Now, what we're going to do is we can either do this with, with SMS, with text. So if you're asking for phone number right up front, this can happen with text, but that's not going to happen. Ask for just email. Like on that landing page, we're only asking for name and email. It's going to be all email. So click on send email to the top left. And you're going to drag it right below. Gotcha. Gotcha. And drop it right below. There you go. Right there. Okay. And you'll always want to give yourself some room, but right there's fine. And so here's how it, here's how it is. It's going to be this way for everyone. So the, so once we're done with this one, it's the same thing for the second one. Same thing for the third one. This is the actual setup. So this email, this is email number one. And you're going to have to type this one and go out right after they opt in. Right. So leave it like that. And then just hit the green one hit next. Give me, give me one second. Okay. Yep. That's okay. Hey crying babies come first. Oh my gosh, bro. It's crazy. Crazy. Crazy. So this will be right after a previous seven and hit next and just go through the, go through the setup right here. So day and time I leave it the same, just hit next. And then communication. This is going to be the title of the email. So this could be right. For, for example, for right now you could just put email number one and then you could just change it later. But normally right here in the communication, I'll put the title of the email. So email number one hit next. And then the gateway, it's coming from that email. So if they reply, they'll reply down when that's perfect. You can always change it, but that's, that's perfect. So hit next. And then the recipients send if just go ahead and hit the dropdown. Anyone reaching this step. So that's what you're going to go with on that. And then just click add. And then split test is just. Yeah. Hit next. Single email. Next. And then the content. And that's all it is, man. So. That's too hard. Yeah. Not at all. And so you go to advanced. And then you can choose your template. And then just work off of that one. Okay. So this would be. So hit design templates. You got all the stuff in here again. Yep. All the stuff we know how to go through and do. Actually go to, go to your favorites. Do you have one saved? I don't know. Yeah. So my templates. Yeah. So you could just keep working off of that one. What's in here to find out. That's all that one. Yeah. So there's that one. You can work out of that one. And I normally leave it. I normally use the same template over and over over just for the social media icons. Cause I don't want to keep change those. You know, I take time. So this would be. This could be email number one, but for example, what you can do is you can, you can like, cause we're in advanced. So hit to the left, go to button, look for the button. Oops. Button button button. Not in there over here. Buttons. Yeah. So drag over a button and put that button down there. And you'll, you'll edit everything at the top, but bring the bottom to the, the button to the bottom. Because that could be, um, Actually, I don't know if you can drag it. You might have to just exit out and do it again. But you can make that button be the button that they click on to download your PDF. So yeah, put it right there. Perfect. And then just edit the button. You can change the color. You can change the text and you can paste in that URL. So it goes right there. Gotcha. Gotcha. It's there. Okay. And then change the text. Click here to download your home inspection guide or something like that, you know, up at the top, top left, top left, top left, the copy. Right where it says read more. Oh, got you. And then maybe turn that to, you know, change the color to your, to your right. My colors. Yep. Click. I'm so better. See, so then all you do is just reword everything and. Yep. There it is there. So that will be, so they go to. So when they get to the Facebook. Add. And they click on learn more. Does that take, where does that take them? That's going to take them to the landing page. That takes them to the landing page, right? Yes. So my landing page. It says download now. So right when they, right when they enter their name and email, they're going to get this email right away. This one right here. Yep. So this is going to go out immediately. Okay. After they fill out the option form. So I'm the landing page. They fill out the form. And they. Yeah, they click learn more. They fill out the form. And then it will send them this email. Yes. So it will say download now on the landing page. And then I'll send them this email. They'll send the email. Okay. So send it. Go ahead and send yourself a tech, a test email. Can I do it? Save. I think I do it. It won't let me. The reason for it, you got to put a subject line. Oh, yes. There we go. Test. Send a test. My jump one is still probably not yet. Hey, I came to my inbox at that time. There we go. So now click on that red button and see if you. Get the. Download the PDF. Hey, there it is there. Nice. Okay. Yes, man. So that's the first email. That would go out instantly. And then now we just work on email number two and on. So. Let's send out. X out of that. And then, and then let's, let's go. Let's finalize this part real quick. So yeah, come back in and edit that obviously, and then go to the very top and click the green one. Oh, there it is. Hit next. Okay. And then create. So that's it. That's how you set up an email in, in the sequence that is. So now we're going to, it's going to bring us back over here. We're going to click on the three dots. We're going to activate. Activate. Then we're going to connect the two gray half moons, the, the top one to the, to the bottom one. Yeah. There you go. Just. Actually, no, not, no, no, no, no, no, no, no. Down, down, down. Yeah. Give yourself some room. Because what you want to, yeah, there you go. Yeah. Put it way down there. Yeah. Perfect. There we go. Yeah. Yeah. And then, and then you can arrange them. So just hit that arrange that. A button at the top. So you have that circle with the, with the, like hamburger looking thing. Very top in the black. Header in the black bar up there to the left. To the left. Left. Right there. Oh, that. And now, now in this, all you do is go to the top left, send email and do it again and then connect it. Do it again. Connect it. And you can set up as many as you want. In 1000 emails. You can, but what you want to do for sure is set up at least seven. Like I would break down that PDF. And that's what you want to do in these, in these emails is break down the book, break down the PDF. Like maybe go into more detail of different topics or different paragraphs or different. Chapters or different bullet points. Like that's what I would do in my emails. In fact, that's what I do do in my emails. Like in my, in my PDF, for example, I'm, I'm teaching five steps. So there's these five specific steps. And they're all the steps that I took you through. Step one, step two, step three, step four, step five, step six, step seven. And they're all the steps that I took you through. Step one, all your links. Step two, getting a few thousand likes on the business page. Step three, introducing yourself and running a Facebook ad to your local market. And then now step four, we're on cartridge landing pages. And then step five, email automation. So in my free download, I'm, I'm teaching these five steps. And so in my emails, I'm just simply breaking down these five steps in video. And I'm just kind of just giving more value, breaking down each step and showing them in video form. And that's my, that's my email. So in my case, to tell you the truth, I have five emails, five in my sequence here. But what I tend to do is add more often. Like now I think I'm at like 11, it started with five, but now I just keep adding more. Because why not? Like I want to stay on topic and I can keep talking about that topic until the freaking moon comes out. So in your case with you can too. So I would just start, start with five or start with seven, break down different parts of the PDF. And then just start adding more to it. Start adding more to it because people, you want these emails to tell you the truth. You want them to go on forever. So you're not going to set up 17 of them right now, but, but maybe set up a handful and just keep coming back and adding more to it. Because I'm going to keep sending these people emails. And I'd rather it being an automated format. Cause I don't want to go physically email anybody. So I'd rather just set it all up in here. Load them all up in here. It's all automated. Load it all up. Add more, add more, add more, add more. And as, as new people come in, they'll get email number one, they'll get email number two, and they're not going to stop until they get to email number 27. Eventually. Yep. You know, so I would keep adding because a person, the whole objective is to either get you to schedule a call or to get you to unsubscribe. Yep. Either one. Either one. So I've done that a lot. I've always subscribed a lot from a lot of other. Yeah. Every month I try to do that. Yeah. So, so, and then, and then let's say, for example, you set up 11 emails and let's say on the ninth one, let's say on the ninth one, that lead actually schedules an appointment. What we're going to do is we're going to set up a whole another email list. So not, not exactly a sequence, but an email list. So for example, if there's 11 emails that are here and that lead schedules and appointment on email number nine, then we're going to set up an automation where they're automatically off of this sequence and added to the other list. Gotcha. Gotcha. Because if they, if they schedule an appointment on email number nine, they don't need to receive 10, 11, 12, 13, 14, 15. Yep. Right. Because in those emails, all I'm trying to do is get them to schedule the call, but they've already scheduled a call. They did on email number nine. You know what I mean? So, so now the system will automatically, as long as we program it that way, which I'll show you how to do, but it will automatically unsubscribe them from this sequence and add them to a different list. Gotcha. So in that case, it'll be scheduled appointments. So that list, everyone who schedules an appointment on your calendar, where do you have it set up right now to go to that list, scheduled appointments? Yep. Right. That's another list that you have in here, right? Yeah. That's another list. That's another list that you do. So we can set up the automation where anyone who lands on the scheduled appointment list unsubscribe from the sequence. That's an automation. Yep. Yeah. Cause they don't need to see the rest of those. Yes. So we'll set that up real quick right now as well. But that's, that's all you do. So now you're just going to grab, send email, drag it down and work on email. That's pretty easy. Yeah. Let's get out of here real quick. Hit done and exit. You can always come back, but let's set up this automation real quick. Click on. Click on. Hover over leads at the top and click on list. Let me make sure you have that list. Great. Quick. My communications. And it's up there on the communications. This part's kind of buried in here a little bit. Drag that zoom bar. You can move that over. The zoom. Are you looking at the zoom bars? The zoom bar in the way? No, it's just running down. You know, hear of how to get back to. Gotcha. Gotcha. This part. Okay. Yeah, that's sequences. Okay. All right. So if you hover over leads to the left of that, and then click on list. Leads. Leads at the very top. Oh, there. And click on list. So you should have two lists at this point. There we go. Okay. Perfect. So these are our two lists. And it's only the second list that we have tied to a sequence. Okay. So we're going to set up an automation for anyone who lands on the scheduled appointments. Unsubscribe. Not from this list, but unsubscribe from the sequence. Okay. So now hover over communications and click on automations. Okay. Perfect. So this right here is, is magic, man. This, this automation, once you really start to build out this stuff, this automation is, is, is gold. So click on the green square there, automation. And this is all it is, man. If this happens, then do this. Yep. Right. Very straightforward. So if, and then hit the dropdown, if lead subscribes to list, let's go with that one. And there's many different options, but we'll, we'll go with that one. If lead subscribes to the scheduled appointments. Yep. Click on add. Then unsubscribe them. Unsubscribe. No, not from list. Unsubscribe, scroll down. Unsubscribe from sequence. Okay. And there was more down there. Yep. There's a ton of them, but these are the main ones. Yeah. So unsubscribe from that sequence. Click add. So you got 11 emails set up. That person, that lead schedules an appointment on email number three. They're automatically unsubscribed. Cause now that now they're on the scheduled appointment list. And no longer needing to be on the home inspection lead sequence. That is true. So click on save. And in the same thing, the same, the same concept applies for Facebook ads, right? When they opt in and they download that inspection guide and they land on the thank you page, that thank you page, we have set up as a custom audience. So as we go and run future ads, we're going to always make sure we exclude that custom audience from ever seen another ad. Cool. So very similar, you know, so that's that part. That's automations. What else do we got? That's a lot. Yeah, that's a lot. So here's what I would recommend. Work on those sequences. You want to get at least a handful before we run an ad. It's at least set up maybe three, four, five of them. Before, before you set up an ad and in each email, the first email, let's go back to real quick. Sequences at the top, click on sequences. Here's what you want to do. Let's, let's, let's look at email number two real quick. Let's go back in, hit the pencil, hit edit. Here's the whole concept for email number two and on email. Number one was to send them that first initial email to download their copy, but email number two and on the whole objective there is to schedule an appointment. So now what we can do. Yeah, go through this part. Let's click on send email at the top and drag it down. Let's drop it below and let's just name this one. Number two. And so just to give you an example at, as you can clearly see right, right here, the first one's email number one. Yeah. So what I always advise is name that email number one, name it the subject line of the email. Because as we come in here and we look at the 30,000 square foot view of 10 emails. I can look at each one and know the subject line. Right. But if I don't name it the subject line, I don't know exactly what email that was until I freaking click into it and go into the damn freaking email and look at the whole damn thing, which is time consuming. Yep. I want to be able to look at it from here from this view and look at each email and be like, okay, cool. That's the home inspection one. That's the, this one. That's the, you know what I mean? So email number two is what you'll name this one for now, but in the future, once you know the subject line, change it to the subject line. So in this case, what we want to do is so we want to wait a day. We want to wait two days. Let's wait one day. So wait a number of days and let's send one out. We can sell one out every day or we can send one out every other day. I have both. There's some of my sequences where I send it out. I'll send out either every day. I'll send out every other day or I'll send out every three days. It just, it's just preference, but. Yep. One day's fine. That's perfect. So next. And then next. And then the communication. So email number two, but again, do you change it? Yeah. Make sure you always have it as a subject line. So that's even number two for now. And then next. The gateway there's that email. You're fine. Next. And then the recipients. Here in here. So send if, and then just go anyone reaching the step. Normally I'll, I'll choose that one. Anyone reaching the step on the first couple emails. But for, from email number three and on, for example. I'll choose. I'll choose email number three. Actually, you know what? Let me, let me show you now. Let me show you X out of that. Anyone reaching this step. No, no, no, no, no. Yeah, that one down. So from email number three and on. Hit the select, hit the drop down. I'll normally choose subscribed to list. So from email number three and on. Sometimes people already will already be unsubscribed by this point. Right. So I don't want to just send it to them. If they're already unsubscribed from the list. So that's when I'll start putting in the, putting in these types of triggers where email number three and on, I'm going to go with subscribe to the list. So as long as they're still subscribed to the original list, then they'll continue to get these emails. Right. So why don't you just do that now? Do that now from email number two and on. If they're still subscribed to the lead, the lead one, hit that drop down, select list. If they're still subscribed to that one. Then okay, cool. They're going to continue to get these emails. So yeah, get in the habit of the email number two and on. Okay. So hit next. Single single email. And then single email. And then here goes the actual content and such. We are still there. Okay. So in this case, you can use, you can go advanced and then use that template. But here's, here's kind of what I wanted to point out on, on this one is that now from email number two and on, our whole objective is to get them to schedule a call. So that red button that you link your PDF to, we now want to link it to the calendar. Yep. So hit design templates. And then just grab my template, grab your, the heart one, grab that one and just, I would just keep using the same one over and over and over. But, but add that button and then, and then, and then maybe add a button, turn it red and then maybe save that as the template. So scroll down, scroll down, grab that button, drag it over, click here to schedule your home inspection or click here to schedule a call or anything like that. And then, and then save this template. So that URL, whenever you're linking a button in an actual page, then link it directly to the calendar. But when you're linking a button in an email, you actually need the link. So you're going to need your calendar link to put it, to put here. So here, edit the button, maybe put click here to schedule your home inspection or click here to schedule the call or whatever your, whatever your call to action is. It helps if I can spell that correctly. Something like that. Where'd that go? Click you. Okay, so now you'll need your calendar link. Calendar link. Just right here. Perfect. Hey, there's my calendar. Awesome. So just double click up there, grab the whole thing. HTTPS. Actually, not the, not that PL for P. I don't know why that, that by default, I see that on my side too. So it's everything, but that, there you go. That whole link. The fray takes like 10 hours to get to one. Yes. So now there is, is a link. So from email number two and on, that's the freaking goal. The goal is to get them to schedule a call. Get a call and get a call and get a call. You know, I can talk to them on the phone. Yeah. They have questions about the inspection. And maybe, and maybe even, even, even change out the images. Cause that's what I do too. So I use the same template, but I'll change out my images. I'll change out the texts, obviously. Um, maybe, maybe, maybe instead of thank you. Um, and then maybe instead of thank you, you could put click here to schedule your call or click here to schedule an inspection. And you can even link the image. Okay. So whatever, you know, just getting chain, tweaking it up a little bit is all I'm saying, you know, maybe different pictures on different ones would be cool too. That's a great picture right there. I mean, shit, that's a really good picture right there, but changing it up couldn't be dogs better looking at me though. No, man. You look good right there, man. Great, great professional looking picture, great background. I love it. I had a professional photographer come out. Did you? Yeah, man. Looks good. So changing that image every now and then would be cool. But, but that's, that's it, man. Is right now a few of the images and referencing the book. That's what I would do referencing different pages in the book. Um, and just going into more detail. Um, And just nurturing that lead and just getting them to schedule the call. Yeah, I can go through that and, and, uh, And then three dots and then activate and then just connect it, connect it and then, and then arrange it. Oh, that's cool. Yeah, man. There it is there. And so I would just keep taking that down, man. Right now, obviously just work on a few, but as time goes on, just keep adding to it, keep adding it to it, keep adding to it. Because now that you have the automation set up, it's like, man, it's either, it's either going to schedule a call or they're going to freaking continue to get these emails or they're going to unsubscribe eventually. I'm sure you can see the whole blueprint of all, of how all that stuff works in your mind. Yeah. Yeah. It's sort of, it's a little bit muddy for me right now, but I'm starting to see it. Yeah. Once I, once I can kind of visualize it in my brain, it's like, I'm very good with like maps and directions. Yeah. Like if I just look at a map, I can tell, I can figure out where I'm going like 95% of time without using the map at all. I can just memorize it. But that's like this once I start seeing this and I can actually start building it in my head. Like, okay, once someone does this, it goes here, it goes here, it goes here, it goes here. I can remember all that once actually. Yeah. Figure it all out. Yeah. That's why I try to jump on these calls, man, or at least watch the replay because that's going to really help you understand the platform even more. Definitely a lot more season than I was a month ago. Yeah. And I'm going to, I'll send you emails too, man. I'll send you different trainings, different tutorials on how I'm setting up everything. So check out for my emails as well. Sweet, sweet. But work on this part, work on a few of these, like write them out, like actually get, get into it and, and write out a few emails. And then, and then I think our next step is to, is to start an ad, man. We're getting awfully close here. Yeah. Super close. We got to start filling up this lead list right here, man. Yeah, that would be pretty sweet. Yes. I did put a, I got a video on the thank you page now. Nice, man. Nice. And then maybe, maybe add like a little one-liner, you know, check spam, the email entitled. You know, maybe that, I got that on my notes here to fix that. Perfect. I said, hey, check your junkie or spam folder if you don't see something right away. Yeah. Not good stuff. So other than that, I got enough to work on it for a little while again. Yeah, man. So knock that out and let's talk sooner than later, man. We got to get these ads out. Oh yeah. We're definitely getting, I can see the finish line. I thought we were closer to the finish line than we were. Now I got more stuff to do, but that's okay. This part's a little time consuming upfront, but after you have it all done, man, which you're almost there, it's like, it becomes just a machine and all you got to do is put gas in the machine and it runs. Yeah, put money in the machine. Put money in the machine, right? Yeah. Gas is money. Yep. That is true. I definitely appreciate the help on. This call here to. I was trying to figure out how is this, how is that back and stuff going to work now? I can actually see how it's going to work. So. Heck yeah. And just check my emails because I'm going to, I'm going to start sending you some tutorials of how I'm doing stuff. Sounds good. So just schedule the calls sooner than later. Sounds good. Well, thanks for the help today. I got to get my, I got to get my back cracked now. Sounds fun. Right on, man. I'll talk to you soon. All right. You too. Bye-bye.