 Hi, my name is Emin and I am founder and CEO of murmur and we're building the future of advertising by bridging outdoor advertising with online. So you're in the Silicon Valley or where are you based? I'm based in Chicago. I was in Silicon Valley, but I came to Chicago. And so this is maybe some some advertising system that could go on top of Uber and Lyft cars, right? And then the driver can make money and you are doing some extra stuff in there, right? You are like tracking all the people in the streets and giving them personalized advertising. Is that correct? Yeah, exactly. So we're working with Uber, Lyft or any other gig economy drivers. So by putting our digital smart billboards on top of their cars and paying them for advertising. And our billboard is unique because we have embedded cameras. So just giving you example, for example, you're a coffee shop owner and you want to advertise and target people who is drinking Starbucks. Our cars will drive and as soon as we will see people with Starbucks cup, so your advertising campaign will launch. Maybe you can screen share your you have a presentation, right? You have a slideshow, you can show your slideshow. Yeah, exactly. So let me load it up right here. So I believe that you can see it, right? Yeah, there it is. So and we're I'm so excited and very proud what I'm building. And we're the only and first company who took this approach and implemented artificial intelligence, machine learning, just to advance your outdoor advertising campaigns. And there's like, there's like millions of people in the city like Chicago, for example, right? How do you track? Is it is it using like Bluetooth or something like that? Or like this? Are you tracking all the smartphones people have in their pockets? Oh, what's happening? We have we're tracking. So basically, how is that technology work? So our cars driving and you look at our ad. So cameras capturing computer vision is capturing your face. So we can identify your gender, your age, approximate age. And as soon as you look at our ad, so we send you customized proprietary developed Wi Fi signals with payloads. So we send to your phone and your phone is responding back. So in that way, we can get enough information just to pairs that we search party data aggregators and get your all information like first name, last name, email address, your social media profiles. How are you going to be able to to you talk about face tracking? Like what's called face recognition? Is it part of it? But how do you is it because you it does this only work if you partner with Google or Facebook because they know everybody or how do you how do you know everybody? Oh, everybody, you have serve party data aggregators. So they buying your information from telco companies from games, which you installed in your phone from Google from Facebook. So they have all it is that database. And what we need just to give them some couple of parameters to find you. So it would be like an advertiser like Starbucks or like a big company that already is tracking millions of people or yeah. So it needs to be like a bigger kind of advertiser or not necessarily. Not necessarily. So because currently we have two customers and one of them is a five or 10 employee insurance and real estate agency. And we are helping them to get more leads. So basically our as a advertiser, you need to identify whom you want to target. So we just need to know or if you have your current list of audience, like emails or first name, last name, so you can upload it to our platform and we can create look alike audience. Maybe you can show a little bit the slides you have there, but you can click on the little hide button. And then you're explaining a little bit. This is the team you were showing just before. You're the CEO founder. Yeah. So I'm CEO and founder and CEO and CTO slash CTO and have experience working with telco companies and software development. And my co-founder is my beloved wife, whom we founded this company. And she has humongous experience in advertising, marketing, sales. What's your background? So my background, I graduated, applied SMS and economic cybernetics. So basically I was building, modeling some environments for trading companies like Bloomberg or Portia, giving them risk analysis. And after that, I switched to Cisco started, started developing intelligence software and basically I was first in employees in Cisco Europe, who was developing digital signage solution for them. Where in Europe? Oh, in Europe, I worked in England, in Ukraine, in Poland, in Azerbaijan. And originally I'm from Azerbaijan. Like in Kiev, you were in Ukraine or? Yeah, Kiev. Yeah. With the like working with a bunch of very talented software engineers over there or? Yeah. In Kiev, I was working with super smart people, talented developers. Kiev, Moscow, in UK also. So where do you think they're smarter software engineers? Is it, is my video still going or my image still? It's just image. I'll try to switch, switch, no problem. Are there better software engineers in the Silicon Valley on Ukraine? It depends what you are looking for. And in my experience, so it depends on your as a CEO, founder, what's, what's your approach? So let's, let's see your slide. Let's continue to see more about your presentation. So basically what we do, we partner with right share drivers, or gig economy drivers to and pay them just to advertise on their cars by putting smart cart of billboards. And for the brands or businesses, we give them real time data, campaign measurements, attribution, and that data they can use for retargeting purposes. For example, we're showing your ad outdoor on street, and you can create dynamically Facebook or Google ads. So basically your audience will see your ad. Once they're walking down the street, they go to Facebook, they see your ad, they go to Google, they see your ad. Because in marketing, you have these de facto rule saying that in order for the person to become your customer or buy your service or product, he needs to see your seven times. And what's like really marketing kind of thing. That's like what the sales happen. Yeah, exactly. That happens. And we also took right now, it's not such hype, but we, I believe that it's going to be the mass industry behavior marketing. Based on your behavior, we can approach you and advertise you the products or service which you need. Can you give a little bit more background and to how did you go from all these countries around Europe and you went to the US? You went there to study or? That was good story. So basically in, once I was in Europe, so I founded at tech. So company, we were teaching some development, Cisco, Microsoft Networking to the students. And I grew it to three countries, especially in Turkey, in Georgia. And once we were talking to friends and they say, you know, we kind of reached our limit. And we want to change world. And how can we do it? The only option was America, go to America and try your energy and power, see how it will work. Basically, I said, okay, I'm leaving everything and we'll go to states just to challenge myself. Will I achieve something or not? Did you go to a university in the US or just directly to job? No, so I came to the States and I applied to MIT and got accepted, but I dropped it. I didn't like the fact that I need to pay for my education. Yeah, in Europe, in Europe, education is free. Also, Azerbaijan is a free education for people in the university, you know? Yeah, it's a free and actually I was getting stipend. So they were paying me, government was paying me. Yeah, in Denmark also, all the students get thousands of dollars every month. They just get them free education plus $1,000 just by food, you know? Yeah, the same goes. And I found that, hey, MIT is at points, they say that my tuition will be around, say international student, 160,000. 160,000 every year. Every year. That's like three Teslas. Exactly. That's crazy, right? So also, I started counting that, okay, I need to leave somewhere and I know that I wouldn't be able to work. So it will cost me around 200 grand a year. Just dammit, I'm not doing it. So I guess there's a little bit more expensive for foreign students than American students. Yeah, it's very expensive because you don't get scholarship and I didn't apply even as an international student. I didn't apply for scholarship and for the government grants because I wasn't eligible for that. Can't you just run around, do the American football? No, joking. That's not funny. No, so actually, you know, because I got my master's degree in Azerbaijan then in London and once I came to state, it was kind of awkward, you know, because my language was British English and some words I couldn't understand. That was so funny, you know. I will tell you a story that I was asking for the restroom, I was leasing apartment and was saying that, hey, do you have restroom? And he was saying, yeah, all of our apartments, they have restroom. I said, but it's a studio and I show that you have restroom. So that time I didn't know that it's a bathroom or it's a toilet. Are you in Boston? No, so I, in Chicago. Chicago, yeah, I guess it's a strong accent or something over there, right? The Chicago, I don't know how it sounds like. It's in Chicago, you have a lot of immigrants. That's a huge immigrant community and also it was my dream to see five great American lakes. Did you see all five? Yeah, I did. It was my dream and I was reading a lot of, one read about Native Americans, how American society grew and settled and that was my dream. Basically, I just realized it. So how long time ago was this? It was five years ago. And so you've been working for tech companies since or? So the story is that I dropped MIT and I found myself without any money. And I had only $500 in my pocket and rent was around 1500 and no one was renting me apartment. And I slept two weeks in McDonald's and that's the reason why I love McDonald's. I was taking baths in McDonald's. That was five years ago? Yeah, that was five years ago. And kind of that challenge I wanted to feel, just to make my vision wide and envision what I want to succeed in my life. You know, I just changed it whole my entire life, which I'm thankful for that. But what happened between McDonald's and your startup? Is it like what are we doing the last five? So I ended up finding a job in a tech company. It was local marketing. So I guess it's a SaaS marketing company. They were doing for publishers. So if you journal or magazine, they will provide you all tools just to support you. And I was working as a network system and DevOps engineer. And so how old is the startup that you murmur? murmur is only months and a half years old. It's brand new. So this is the world exclusive. Exactly. And that came up as an entire tool for my first startup, which we were struggling because we brought some new business model to American society. And most of people, they couldn't understand that you can bargain or negotiate the cost. Because in America, you don't have such option. They just give you price and charge you hourly. But what we did is saying that, hey, we're bringing your model where you can tell us your budget and we will supply you with help and truck to load and deliver your stuff. Deliver. Is this delivery or Uber? It's Uber for Movers. Uber for Movers. Yes. But murmur is just an advertising platform, right? It goes on any of these ridesharing and delivery cars and everything? Yeah, exactly. murmur goes to any company or rideshare driver. So they can register with us. It's eligible and we will schedule appointment and we'll install those displays on. Maybe we can see the next slides, right? Yeah. You talk about... So basically how it works because for Uber and Lyft drivers, they just draining money, right? You have gas, insurance, all that stuff. And for them, it's extra money. They just drive, advertise with us, and monsters, they will get $500 extra. And we devolved application just to incentivize them to drive more hours and drive in areas where it's a population density, it's a highly density areas. So they have mobile apps and we show them, hey, you can get extra $50 if you will drive to that area. So in this way, we incentivize them. And since we're still in Beta, Beta, and we just announced to Uber and Lyft community on Facebook groups and got 20,000 registered drivers. You know, they just knocking, they calling and saying, hey, I want to work with you guys. I want to make extra money. So it's already a bunch of what's it called, sharing advertising systems out there, right? But you're trying to provide targeted advertising and that means better value advertising and more money for the driver? Is that what you're doing? Yeah, what we're doing, it's unique. So other competitors, they just use the value proposition is that we put digital displays on rideshare drivers. But our value proposition is saying that we put to make more money and help brands to get more targeted outdoor advertising and capture data which they can use for further digital ads. Because right now we're the only one who can get such data that which is super valuable for the advertisers. Because currently in this tree, it works like so they did survey five or 10 years ago and they know that, okay, so in this area food traffic is one million people. But you as an advertiser, you pay for that and you don't know. Will those million people exactly see your ad? Will they look at? So what's the gender? What's the age? It's all approximate and industry occurrences around 40 or 50 percent while we came in and saying, hey, we can provide you with beta data and attribution and we charge you only per impression which only that time when person looked at your ad. So with us, brands can also save advertising money. It's not like they just have budget, they pay to billboard company, monthly basis and they're hoping that one million people will see it. So can you show more on the slides what you to explain? So this is this real or is this a mock up of what it would look like the dashboard? So it's our MVP. It's our MVP which we're running with some customers and MVP. So a minimal viable product. It doesn't have whole features. It has only core features just to show our advertisers. The power of murmur and why they want to use and why they need to use murmur. So as you see, we show them how many cars are on roads and ways of driving and what people they're targeting and all that stuff. As you see, it gives you a dashboard. So how many people we reach and engagement and how we measuring engagement. So based on computer vision, how many people looked and did some action. As you see, so we have here pixel and why we develop pixel. So pixel you can install on your website. And we can compare data which we captured from the user and pixel. Is it the same? So we can measure your conversion rate. Let's say that you advertising on the road. And as a viewer, I looked at your ad the same time murmur will capture your device information. So we will put some tag on your device. And let's say that you went to the website after 15 or 30 minutes. So we will compare data and device ID which we captured from our advertising and from our pixel. If it's the same, so it means that you converted after seeing our advertising. What do you mean about the pixel? Is that what all these ad people, they are like tracking ads with pixels. And that's as far as I remember, that's the stuff you put in like websites. You see that somebody visited the website. But what do you mean about pixel when you're actually tracking, you're putting pixels in all the cars? No, so pixel I mean that you can pull as advertiser, you can put it in your website. Just to measure your conversion rate out of outdoor advertising. So just to see how many people converted after seeing your outdoor ad. And these little icons, so that means there's a tracking happening. Yeah, real type tracking of all the cars. And it doesn't matter what they are. It could be lift driver, Uber driver, pizza delivery, whatever. It can be anybody, anybody, so any car. So we're showing you tracking in real time. And it shows there the cost. How many impressions, because you see the impressions with your camera. You see how many people looked at the ad. Yeah, we see through our cameras, we can see how many people looked at, what's the duration, how many minutes or seconds they looked at ad. And also total engagement is basically what they did. Did they go to your website or not? Do you send a picture to the customer? They can see which customer was interested so they can try to find them. So we don't do it because all information which we capture, it's all hashed because of privacy issues. And even we don't see it. But our algorithm is smart enough just to, based on hashing, just to identify. But basically how it works. So once we're sending, we capture that information and we send it to third party data aggregators saying that, hey, find me that person based on two, on those parameters. We gave them device information, mobile advertiser ID, and that data aggregator is able to find it. Maybe can you show some more on your slides to try to explain some more? So it's pretty good to get $500 extra, right? I don't know, in Chicago, the Lyft driver, Uber driver is making what? How much profit? Because they have to pay for the car. That's like a big expense for many of them. And they make it like $1,500, $2,000 per month if they work a lot or? In average, Uber or Lyft drivers, they're making $2,000 or $2,500 a month in average, if you're not working. After paying for the car, after paying the fees and gas and everything. No, with that, with that. So they have to subtract the car payments, insurance, the gas. All that stuff. Cleaning of puke, I'm joking, but all these expenses. Yeah, sometimes you have to clean. And especially to understand how it works, I was doing Uber, Dur-Uber, just to understand how that works. So if you're working eight hours a day, and so I was making around $2,000 without not excluding gas, my car expenses, all that stuff. And I saw that, okay, so extra $500 will never happen. So that's like 25% higher salary or something like that. 20 is boosting the, it's important potential income for all the drivers. Yep, and you're not doing anything. You're just driving. You just do your daily job. You're driving Uber, Lyft, Dur-Dash. And on top of that, you advertise and you making money. How about the, right now, these systems that are out there, how much money do they make with those? Because there are some systems that are doing this kind of stuff, but I don't know how they, they're not targeted, right? They're not targeted. And there's a lot of companies who is trying to do, and they're putting on taxi, on cab drivers. So they pay, they pay them $100 a month. Only $100? Yeah, $100 a month. Oh, one of our competitors, they pay drivers $300. So you are nearly doubling the income for these days? Yeah, with the doubling income. And also we have one super feature. Let's say that you, you want to advertise whiskey, right? Whiskey, and you know that most people will drink whiskey once they're going to pub or nightclub, right? So you can create campaign, we call it super murmur ad, that you can request 10 murmur cars. Just to park in front of nightclub or pub, and advertise and show you ad whiskey. What I think could be interesting and maybe funny is that, let's say I'm walking around on the street, I turn, I see the Uber and it says, hey, it's 7.32 p.m., you need to drink whiskey. And then there's somebody like waving at me on the ad, because they can see that I'm looking. And you're like, and I'm looking away and like, and you see the person is sad and then coming back and it is waving again. I don't know, something like that. It's like interactive. It's possible. We do it, we do it. So yeah, so our advertisers can engage with viewers right in the spot. So because, so we're using artificial intelligence and ML styles that we can identify if person is sad, he's a happy and show him relevant ad. Let's say that if you're sad, who will show you waving emoji, something like that. If it's a couple, then maybe you don't need to sell Tinder ad, but if it's a personal loan, it's a different ad. So it's a, the system is smart enough to identify and we constantly training our machine learning algorithms just to identify a situation and people's mood and what's the people doing and engage with them. Because right now what we're doing, we're kind of making your ads alive. Like you can, it's a conversational and behavior. And if, if ad is inter engaging with you, it creates more trust to that product or service. I think it'd be funny if you walk around and it sees you and it says, Hey, your green jacket is really ugly by a H&M. And then it can see what color jacket you're wearing. That actually what we're doing right now, we're working on that option. So basically let's say that we have Chanel and Chanel wants to advertise. And every time if we're seeing that person is wearing Louis Vuitton or Dolce Gabbana, right, he will show, Hey, Dolce Gabbana jacket is ugly. So here's the Chanel. Nice. That'd be great. And as I've seen what we're also right now working and experimenting, for example, Pepsi. Pepsi is advertising with us. And he wants to show his ad. Every time once person is drinking Coca-Cola. I could say, like, if somebody's have long hair, I could say, Hey, you need a haircut. And if the guy doesn't have hair, it could be like, Hey, buy a hat. I mean, it could be maybe a little bit strange what I'm suggesting that this is just camera stuff. Yeah, it's a camera stuff just to bring your attention that you can look at ad. And after that, we can get your data with your permission and improve your shopping experience. Because I'm too lazy and, you know, I'm too picky guy. And I don't like when advertisers targeting me non relevant showing by non relevant ads. It's too ugly, you know, and it distracts me. Why if I if I'm not interested in, let's say in vacuum cleaners, why why do you guys showing it? I understand that Google Google YouTube Facebook is showing me because they charging advertisers, right? And it's not relevant. And while we're coming saying that, Hey, we understand your audience. And we know that we can show them relevant ads. If we're showing relevant ads, so it increases your conversion rate and your shopping experience as a consumer and as an advertiser, so you can get that customer a cheaper price. You might even like if you can see the really looking at the ad for like more than three, four, five seconds. And maybe the Uber is like parked on the side of the road or something, right? You might even switch it over to like a QR code and then boom, action by it directly. We do it. So let's say that if you're looking at at more than 10 seconds, it will show you, Hey, do you want to buy a QR code? And here's a discount, special discount, only available for the next four minutes. Special discount only for you. Hurry up. Yeah, by now or your your your MacBook M1 is going to be $100 more expensive in five minutes. That's maybe this is I mean, exactly. That would be like and if you find the the ubers in the in the street, then you keep looking for them. It's a little bit like a challenge because then you can grab the discount codes and stuff. They're just driving around. So I can give you a use case which we recently were doing with coffee shop owner. So he opened up some it's a Turkish coffee. He's selling Turkish coffee and number one competitor in his area was Starbucks. And he was saying that, Okay, how can I compete with Starbucks? And we said, Okay, you can advertise with us. And every time when we see person with a star Starbucks cop, we will show your ad and will offer him discount. Nice. And we increase 20% his sales within a month. That's cool. And it should it should because it's allowed to do these advertising. I hope I guess in the U.S. I'm not totally sure. But the thing where you say, Hey, our coffee is better than your Starbucks. It's it's a lot. It's take a picture of this QR code and we give you a free first coffee. And as long as you throw out the Starbucks right now before the car drives away. So basically what we were doing. Hey, it was showing. Are you serious? You're drinking Starbucks? Let's change your taste. Try something different. Turkish coffee show somebody getting sick with Starbucks coffee. Like, okay, maybe that's not the right time to show sick people. No, but it's it's based on advertisers. So we we took like framework approach for advertising that we can engage with people. And that's our winning position that we can show viewers interactive ads. Can you show more on the slides to explain that more? So basically this slide, it's our winning position that so how it works. So you as a viewer, you looked at ad we captured your gender, age, and also your phone information. And after that we're pairing with third party data aggregator and send it to the segment segment is a customer data platform, which is capable create Facebook and Google ads dynamically. But all this stuff. Is this a lot to do with just a vision? Or you have all this already built and it's working. I already built it and it's working. It's not smooth. Yeah, it's not smooth. But it works. So core concepts works. Let's go to the next slide to see. So and next slide is just our business. What does this mean? Because you're charging the advertiser. Currently how many times is that 500 times more? No, 200 times more than what you pay the driver. No, that's a big difference. Yeah, it's a big difference because advertisers. So we need to understand that advertisers right now they compete with each other just to get advertising space in front of right audience. And we give them an exchange of that. We're asking, hey, you need to pay us, right? And for drivers, we think that, okay, if you're just driving, doing your daily jobs or Uber, and you're not taking our super ads. So we're paying you one dime per impression. And a day you're making, if you're driving in a high density or downtown areas. So potentially around 500 people will see it. 500 people, what, per day? Or what? 500,000 people see a day. A day. 500,000 people will see your Uber every day. That's a big market. But one thing I don't quite understand here is usually I think Google or YouTube, I think that, for example, they say it's around 50% that Google takes a 50% commission and 50% goes to the YouTuber, for example. But couldn't you give the driver 50% of your income per impression? So right now we're experimenting because this model is we're experimenting. And we tell to drivers, so driver, if you want to make more money, let's say that extra 600 dollars. So then you need to drive in those areas which advertisers asked us. You need to just to circle it. Because right now you don't have enough advertisers to cover every corner of every city all the time. But if you did, you talk about $500 per driver per month. But could you imagine giving them 1,000 or even more? We're thinking that in the future, once we will have enough advertisers, drivers will be able to make 2,000 a month. So they will double their income just with your technology? Yeah, exactly. And that will incentivize them just to drive. Let's say that they want to drive in downtown area Chicago, only in downtown area Chicago, because advertisers told that, hey, I need 100 cars just to ride in downtown area. I don't need to go to any other suburbs or something like that, just downtown area within two or three miles in the radius, just to expose my brand or my offer. Because I mean, it does look like a very big difference, 200 times different, very impression. But I mean, I see that potentially this could have huge potential if this becomes a huge thing. And so are you right now looking for investors? Are you maybe even looking at partnering with Uber, Lyft, or maybe they want to implement this? That's a great question. And we're looking for our, we're raising pre-seed round and already raised 50,000. And then other investors, right now we're in negotiation and they want to be on our board. So and hopefully in next two or two weeks we will close our round. Does that mean if you succeed with doing this, does that mean you could suddenly employ some employees to speed things up, get things smooth? That's our goal, just to get investment. And because right now I'm developing it by myself and it takes time. I can speed up process if I will have two or three extra developers and we can speed up all our process. It's impressive. You get something that's working at this stage already, but I can imagine there's a lot of potential gradual levels of this technology being implemented more or less successfully in terms of really connecting with the right kind of tracking that might really work for certain advertisers. And I guess it's also a big question of marketing and getting to, I don't know how you will get all these advertisers and how you will get on to all those cars. And this is also a big job, right? Yeah, it's a big job and in our industry, in our experience also. So we saw that it's a direct calling of what I'm doing. I just knock the door and say, hey, I'm Emin. Here's my company, Murmur. And we can help you with advertising. And it's a cheaper than traditional billboard and more efficient. Can you go on the next slide? Yeah, yeah. So here, what does this say? So currently we have paid pilot with two customers and already generating 2000 in monster recurrent revenue. By having only one display. That's our mock-up, so a minimal valuable product, which is working right now. And already spoke with huge brands. So Uber out of home, Visser, Adidas, Nike, they got super excited what we're doing. And they're saying that, hey, we're ready to pay you huge checks, but we need more displays on the road because we want to do mass advertising. And basically, they require us to have 200 displays. And for that reason, we're raising money just to get purchase of displays and start working with big accounts. What's the price of the display? Do you show this in the slide? Yeah, so I can show it. So one display, so it costs us to make $2,000. And return on it. 45 days is paid for. That's a quick. It's a quick because it's a digital and in one display, we can advertise up to 10 advertisers if they want. Why one display, 10 advertisers? Because you have to load all this stuff wirelessly onto the display. It's not connected to 4G all the time or 5G? No, it's connected. It's connected for 5G all the time. So what do you mean about the 10 advertisers? So 10 advertisers, it's 10 contents. Let's say that in same display, we can show ads related to Walmart, to Uber, to Durdash, to Jebel Osco, to Nike, to Adidas. And it's based on geolocation as well. It works. So let's say that you're Nike and you're saying that I want to advertise on Zipcode 60660. And Walmart says that I want to advertise in different Zipcodes. So based on location of our car, we can show personalized or different ads. So there is like real-time auctions happening for every region in the city. If there's more demand in the center, you might advertise a little bit around the center. Yeah. So right now we're also gathering data just to see population density in the city. Let's say that in downtown area of Chicago, currently we have 50,000 people, right? And we can tell two advertisers saying, hey, you want to advertise in front of 50,000 people? We have cars over there. Just upload your content and pay for that. Boom, click, boom, it's out. Yeah. And it starts happening. Can you show us some other slides? The one maybe the ones before or the ones after? So what is the three? Yeah. So financial projection. So we projections that by the end of 2022, we will generate 30 million dollars in annual recurring revenue. And how much of that is going to the driver? So half. No? Okay. Maybe even more. It would be, I would say fair and nice if the driver has a feeling that they're really like getting something like half of whatever is happening with these billboards. So we have, right now we're rolling new plan for drivers because for displays we're paying from our own pockets. And but we're right now testing saying that, hey driver, if you will finance that display and you will own it. So instead of paying 0.001, so we will double down it. So you will get 50% of what we're making. Okay. But it would be nice if they could get 50% and not have to pay a dime. The only thing that they would need to show you is some kind of proof that they're actually really driving around all the time, right? And we can check it because we pairing our displays with mobile application which drivers installing. And it's based on geolocation, right? If you, we see that your phone is far from display. So display shuts down and says, hey driver, so you're not driving. You're not in the car. What's going on? Yeah. And if they don't, if they don't drive around, they don't get paid, right? So it will be incentivized automatically in the system. Maybe you can kind of say, hey, put this billboard on and we'll pay your, the car insurance, the car payments, or something like that. But that covers a lot. I mean, when you're talking about doubling their revenue, it's a big part of, it's a hard work to work like 10 hours a day and only get to the top of it. Believe me, it's at Uber drivers in order to feed families they're working around 80 hours a week. Sometimes they're working crazy months of hours and they're doing, in order to make some money, you have to do multi-app. It means that you need to drive Uber, same time lead, same time do Instacard or Durdash. Maybe you have an advertiser that would be a health insurance company that would advertise for the healthcare product and insurance stuff and provide healthcare to the driver and pay their car insurance or something like that. And then I'm just thinking weird ideas because I hear that one of the issues they have is that these gig economy workers, they're not having health insurance in the U.S. They have to get private, they have to buy one, the private insurance and stuff like that. That's true, that's true. And what we're doing, we're saying that, hey, you will, as a murmur driver, you will get corporate perks. So it means that you will get discounted life insurance, health insurance, car insurance, because we're partnering with life insurance companies and we're giving them leads and they give to our driver discounts. Nice. And if you become a huge company, you might even provide some kind of a ride sharing functionality also in the back end, because if you have so many billboards, eventually you might even have an app in all these cars that they can switch to, many Uber drivers, they're both Uber and Lyft drivers and they switch. So maybe they could drive on murmur also. So I don't know, but it looks like it's too much because it's not our focus, to be honest. So and ride sharing, it has its own problems which we don't want to deal with that. Because my previous startup, I was doing, as I said, Uber for moving. It was basically, we built a logistics company. And believe me, it was three years, I was working without any salary, just bootstrapping. So what was the name of that one? EasyMove, which you see on murmur car. So they also advertise it. So that's an app to get people to help you move your furniture. So you need truck and help on your budget. So you go to EasyMove and find local truck owner who is able to help you load and deliver your stuff on your own budget. There's a lot of considerations to make things work. And can you slide around a little bit more on your slides? Yep. So and currently we're fundraising $350,000. And that will allow us just to finance company for 12 months, get extra displays and be able to generate $3.3 million in annual recurring revenue. Because we have customers already in pipeline and those big accounts, they want to advertise in more displays. As soon as we can deliver it, they will sign up and advertise with us. So this is what we are doing here. You are totally in the startup world. And actually, I saw you commenting on a Jason Calacanis video. This week in startups kind of videos, right? Yep. He was talking to Zach. And you were asking questions about the because they answer questions to startup people. And did you answer your question? No, it looks like he was super busy. That's okay. He can he just missed my what was the question? So my question was that so how to prove to angel investors that my concept works and convince them to invest? Right now, we we see that once I'm talking to investors, they see it as a huge data company. And it's obviously that who owns data, you know, your audience better. And it's going to be a huge company. And most of our angel investors are saying that, I mean, you even don't imagine how big can murmur be and most can be it's can be multi billion company. You need corn. I would say Pegasus. So okay, what is the Pegasus? Is that 10 billion? So Pegasus, it means that so you're not raising too much money and you can generate enough profit just to choose your destiny and see what make your roadmap and follow it. It is as far I don't remember exactly the history of Uber and and Airbnb. But it was a little bit like, as far as understand that they were able to make a revenue that paid for all the expansion. So it's important to have revenue. Yep. And from my standpoint that each business should bring money, right? You need to generate money and you should be profitable. And you in my understanding that companies should show profit that you can generate money and you can wisely use it. And the concept that you're talking about all this pixel and the tracking and all that you really for sure it's all it's working. It can work and it's working already. It's working. We have all the paid pilots which proves that it works, right? And customers are satisfied. And but be honest, I don't know if we will advertise on 200 displays or 300 displays. How is that technology will work? You need to go to the Nike and you need to say or somebody that likes the idea and say, hey, help us buy those 200 displays and you get like three months advertising included or something like that. So what I learned that never offer your service or product for free. That I learned because if you're offering for free, then psychologically the customer thinks that, oh, probably it's not good enough that he's not charging. No, but you're charging the price of building those 2000 displays. Again, so I'm not sure that they will like. For me, it's I see that it's better just to buy it by ourselves and charge them extra three X or four X just just for that because we're giving them. We're not driving impressions. We're generating leads for them and that's available. Have you ever used Facebook or Google ads? So you will see that they have different tabs saying that if it's just impression. So that ad is cheaper than conversional. So basically what we're doing without the advertising, we drive conversion. Yeah, it's some people who as far as I understand people who figured this out and who know how to use it. And I guess there's millions of companies around the world who actually getting like really results from the online advertising budgets. Like they can measure how much more income it brings. And it's like the what do you call it? It's like the I mean, it's actually working, right? The Google and the Facebook and all these. They're actually generating more value for the advertiser than what they're paying. But it's if you can show it, if you can just show that thing like it becomes a no brainer, right? And then when things are no brainer, then it just has to happen. There's no way that it shouldn't happen. But you just have to be able to show that it's whatever dollar you put in on advertising here is bringing more dollar back. Some kind of way to show that. Yeah, so with digital advertising, it's easy to show. But once we're talking with outdoor, outdoor is totally disconnected advertising, which actually works. And I hate digital advertising. Why? Because I spent 10,000 on Facebook and Google ads. And they they drove me on relevant traffic and people were just clicking on my ads. And I was paying for that. And after that, we I put a sticker on my car and was driving around. So we got one customer. I asked, OK, how did you learn about? Easy move. He says that, OK, I saw a sticker on the car. Next customer is the same thing. So I did interview around 20 customers. They say that we saw your company easy move from sticker on the car. I said, OK, we put it more stickers. And I asked my friends to put stickers and we doubled down customers. And we saw that, OK, outdoor advertising works. People see it. And the next 100 customers I did interview. And they say that, OK, I will really trust the company if they will advertise on billboards. And our answer was, what question was, why are you trusting? Because billboard advertising is very expensive and we know it. And if company can do it, it means it's reliable and they have budget for doing it. And more people see it and trust. We trust. So the next day I'm calling to Billboard company saying that, hey, how much will it cost us? One billboard basically in Chicago area, it costs you 15,000 a month. And it just, you know, without any data, real time data attribution, reporting. You just paying and hoping that people will see, obviously people see it. But will those people be relevant or not? My first prototype for murmur was that I put my TV on my car and was driving. I was driving in a highly density areas like in community grocery stores in front of, I was parking in front of Walmart just showing my ads and was capturing people. Did they look at my ad or not? Actually, I had my notebook and was recording, okay, noting it. How many people looked at? How many seconds? So that was crazy. And that kind of gave me idea, hey, we need to have cameras on those displays just to get that data. How many people saw? What's the gender? What's the average age? And how was the duration of that glance? So you need to have 180 degree and see everybody on the whole side of the billboard. It's, I was using Eagle cameras, Eagle cameras. So it was very wide, right? Yeah, it's a wide and it's capturing. And it's able to see attention. Are you using some kind of open AI kind of platform thing or one of these developments of something that recognizes faces looking? Yeah, we're using it. We're using it right now, we're using it and that recognized person. So we can recognize. So if you're looking at our ad, we can recognize your gender, your average age, what you're wearing. If you're wearing t-shirt with logo of Nike, we can also identify it. And another beautiful thing what we have is that the moment you see, so we kind of tag your phone and it comes to our mesh network. And we can see that, okay, you appeared in this location. Next time you appeared in second location, third time in third location. And based on your locations, so we can identify what's your behavior. Let's say that every morning at nine o'clock, you're visiting Starbucks. Then you're going to Jevolosco. Then you buying some Dunkin' Donuts. So we can know that, okay, this guy, this person, so he's more interested, his behavior is he loves drinking coffee. He loves Dunkin' Donuts. So we can advertise and approach him with better advertising. Saying that, hey, don't drink Starbucks, drink something different, soft drink, something like that. So it's based on your behavior. And I truly believe that behavior marketing advertising, it's underestimated. And next two or three years, it will be demanded and will dominate market. There's a lot of display advertising on bus stops, subway, on the side of stores. Are you going to expand to all these different other places? Yeah, we're going to expand. Another big thing is that it's a semi-trucks. Because semi-trucks, they're driving all day and those semi-trucks have already display, right? So they have advertising space. In Las Vegas, for many years, they've had those funny weird cars driving around, big, big displays. But other cities doing this kind of stuff, do you see those in Chicago yet? Or this is just like a new idea? It's a new idea and no one does it. And I was talking to tracking companies and they say that, of course, we want to monetize that space. Because tracking companies, they're losing a lot of money. And they need and make extra couple thousand. In that case, it's awesome for them, right? So one tracking company has, let's say, 60 trucks and out of one truck, he can make monthly one thousand. So his revenue will be 60,000, right? It's a pure income. And they deliver to all the supermarkets, a lot of groceries every day. There's also all these kind of like mail delivery, post-delivery kind of little trucks. Maybe they could have huge displays on them too. So I'm not sure about it because it can be a conflict of interest. USPS or FedEx or... But we definitely will try to tackle it. But I'm not sure how it will look like. But right now we're just building our technology. And the big picture for ourselves, we have that. Okay, we will be a standard for future advertising. And we will tell to other billboard or advertising companies saying that if you want to provide to your customers such options, then you need to integrate with our platform and you need to satisfy hardware requirements. I think it's possible that some people might think it's a little bit scary that there's all this tracking that happens. But I think if you, for example, Facebook and Google is providing a free service and people love that free service so they don't mind being tracked. Kind of, that's a little bit the trade-off that's happening. So I think if your technology somehow, for example, provides, helps the drivers to make a better living, helps the drivers to get healthcare and car insurance and all that stuff, that's actually, people would say that's awesome, right? And so they wouldn't care about the potential challenge of this whole thing being tracking people and stuff. So if all the people in the street see a value to this technology, that's maybe it's important also that it needs to be promoted in that way. We think that we will do it. But most of all, so we need to understand that in states, so you have open database of each single person that I can type your name and last name and I can get whole information and a whole story about you. And that's a publicly available and most people, they don't know. And of course, for ourselves, we don't want to tackle in that position. And in exchange, two consumers will say that, okay, you can snap a photo and get discount offer. Do you want to get such offers in the future? Excuse me. It's a lot of talking. All right. But so thanks a lot. Maybe I don't know if you had more slides or not. But so what's next? You are, how soon is this going to be everywhere? Before the end of the year, do you think you'll have a 200, 2000? Yeah. We're thinking that we'll have 200 and all that. In Chicago or in other cities? Chicago and New York. By the end of this year, we should be in Chicago, dominate Chicago market and we'll be in New York. And would you be like going hard towards the Silicon Valley and the San Francisco and the Los Angeles and these kinds of places? Because that's also where potential partners or, you know, might be. So beyond this, so I'm traveling constantly to San Francisco just to get networking. But COVID era shows that we have Zoom online so we can talk to each other. And now that geography stuff, it's not such important. We can always connect with each other. Nice. All right. Excuse me, boys. Okay, it's just like I think one hour or something. Cool. So thanks a lot. Thanks for showing this startup. It'd be fun if this is going to change the lives of the, there's millions of Uber drivers out there. And it's funny. I think a little bit funny that Uber hasn't done more to make their lives better thus far. I mean, they've done amazing. I mean, it's an amazing thing that anybody can, if they have a decent enough car at least to be five years old or something, they can get income by just driving around, just signing up. That's, I mean, and having flexibility. But I still think when I drive around with Ubers, they always hear them, especially in the U.S., more than other place, I think there's a lot of complaining by the driver and saying, hey, I can barely afford to, you know, like they drive like crazy and they don't make enough. And there's so much potential for them to make more, I think. I believe that for founders when you're creating, you need to put your boots on the ground and start doing it. Because in order to understand your customers, you need to live like them and feel what they're feeling. And in order to understand my drivers, I was doing Uber, leave, do dash, just wanted to feel whole challenge. And how can I create a better environment and give them better life that they will be thankful for that? And most of all, we need to create platform and such meaning that so we need to, they should be loyal to us. And we need to gain the trust. And I really believe in community and being open-minded that what I'm doing, I'm talking to, calling to our drivers asking, hey, how are you? How's your family's doing? Is there anything we can help you? And can you give us feedback? And most of those drivers, they feel that they're being hurt. And we took their feedback and improved it. So maybe it is a good idea that you could be this layer of making the thing whole for them. Like you could be the layer that makes them have enough income or be able to pay for the health insurance and the car insurance and the car payments. So it's so much potential if this really works out. So you could be like the best part of the job for them is to partner with you. Yeah, of course. So we will try to do it and build that company which they can rely on. Because we understand that they need to feed families. And they have a lot of challenges. They're very hardworking. And we will try to create a platform where they can rely on and make money. Cool. So thanks a lot. Thanks for talking about your startup. And hopefully Jason Calacanis is watching this so he can answer your question or some of the other angels, right? You're looking for angels. Yeah, we're looking for angels. Exactly. And thank you for having me. It was my pleasure talking to you and sharing my story. Cool. Thanks.