 And this is why I've pushed TikTok so hard in the first place and try to help artists understand this is not just some other social media platform that you can ignore. So like these people are truly invested in artists. This isn't Instagram and being a hot period on Instagram where you can pop, but then that period passes. TikTok's entire business infrastructure right now, I'm gonna say a huge part of the infrastructure is literally music, music, music, right? They had the partnerships with United Masters for a while. Instagram's never done something like that. They now have a distribution platform. Instagram has never done anything like that in all these years. Before COVID, they launched their own streaming platform in India, like they're invested in music. Their logo is a music note. They are invested in music. So it's not a surprise that people are popping on music. They really are trying to help artists like build their careers. They have like an A&R software in the background that they're building. The reason people are being discovered and popping on TikTok is because that is what they want to happen, period.