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Published on Mar 4, 2012
In this episode, my good friend Francisco Hernandez asked me what were my 3 predictions for Digital Marketing Trends of 2012. So here they are:
1. Social eCommerce: If you have a ecommerce website and you DONT have a social component to it - where users can take your products/services and share, rate, comment via social network - you are setting your website up for failure. Google is already showing results in their rankings based on peoples social networks and if they have interacted with a product/service based on a users search - so not even having this feature on your website is eliminating you from being found in Google.
2. Conversion: Conversion has always been important - but this is the year businesses really need to look at how their website interacts with visitors - because if your website is not conversion friendly where people genuinely want to read your content, share it etc - or if your content is buried beneath ads and such - your overall grade that Google gives you will decrease which will have a direct impact on your rankings.
3. Mobile: Its no surprise here - mobile continues to grow at such a rapid speed - that in fact Google announced 35% of all searches done in Google come from mobile devices. So if your website is not mobile friendly - you are missing out on an opportunity to market yourself to consumers searching from your product/service via mobile.
Please leave your comments below and if you have any questions you can contact me at email@example.com or 1-800-659-3638
Baltej Gill - The Social Media Guy That Wears A Hat