 Hey guys, thanks. Thanks for Agreeing to sit here and listen to me right. I I wonder why we do that, but then I remember we sponsored the event. So Thanks for this quick introduction. I'm Richard co-founder and CEO at Peppa content I'm 24 me and another started this company back in college second year of college bits Pilani, right? And I think Which plan is this very unique thing of where you don't need to go to school, you know classes So we had a lot of time to you know do something with it, right? So I think you know my presentation to be honest fades in front of what the last two have been right and what moon may I probably did was the presentation I should be doing because it really showed the Power of you know the modern digital world what content means side every ad that mr. Ram Just played or was content created right the only difference is that now how content is created between a narrow lac and a shark ad and between what boss in carries doing has evolved a lot right and Narrow lack is also catching up and I think I would love to just you know talk about that You know slightly in in my Presentation so we are living in a content economy, right? I like to say that you know the transaction You know as the online GDP increase that although the transaction happens through money The currency is content right the decision is made when you view something when you read something When something is consumed right the decision is not made while purchasing It's made while when you see or consume something and when you made make you know sense that okay This is something that I want right and that's why it's a content economy, right? We have moved from a national first approach to the information value base first approach, right? You know even if if you look at the narrow lac presentation, right? It's a damn very Rightly said right earlier. It was paint now. It's low smell. You know low VOC pain, right? No, it's you need to sell more you need to give the inherent properties of that very pain, right? Which was in the case say 20 30 years ago, right? So it's information value and even you know when no one said about what right every consumer is is has Almost the entire world's information in their hands and if you don't get on that train you probably are you know left behind, right? Then you you are a brand you're an individual you're a politician right market you are competing for today's most Important asset which is called asset, you know attention, right? I think there's a very interesting concept of Attention, you know deliberation where the first 10 seconds of anything that you create, you know That is the only time when people will consider you right and if you get them hooked on right there, right? That is when you actually can make an impact, right? So you are technically fighting for that attention and everyone in this room, right is fighting for the same thing Right and you're probably competing the likes of celebrities, right? There's so much content available I definitely cannot fight with the Kardashians, right? People dancing on the internet I think we all of us all of us go through you know 10 20 deals a day You know see new trends emerge almost every day to new songs, right? And that is where a lot of attention a lot of digital time is being spent and Political coverage right every political party every political minister, right now has a PA agency has a content arm You know digital arms right where they're trying to create content on a scale that probably no brand can even possibly imagine Right, so what do we do that do in that case? So in in this ocean of content, right? You need to create a maif that makes it to the shoreline, right? The fight is not even now of you know creating something It's about creating something and getting it to the people right for example 694,000 hours of video are streamed every minute right 2,500 new videos I uploaded every hour right and 6 million blog posts are being put out in the internet every day Yeah, and with the advent of something like a chat GPT imagine that six can go to 60 million As soon as tomorrow right and I think that is where how do you thrive in this content economy? That's the question, you know, we all would love to answer That's the question we had peppercorn and hope are answering for some of our clients and that's about Question we would love to answer with you as well if you get the chance Peppa content in the last five years we have worked with over 2,500 brands across the country and some globally as well Right and deliver over a hundred thousand content projects, right? This amounts to roughly 10 to 15 lack of individual content pieces that you have created right and we have host of data You know experience and knowledge about how they do what what works what doesn't work, right? And I think this also gave us the opportunity to work with marketers around the world, right? I think these marketers highlighted four major challenges And I hope you all relate to this challenge if you when you think of content and anything of marketing, right? Yeah, these four challenges right first of all is creating and publishing quality content in skin first, you know Hiding a team, you know setting up, you know say getting an agency on board You know the creation process is already to so much to info and then once that is done You need to send that content to the developer the developing team uploads that on the wordpress and that's again takes some time Like right then secondly is optimizing content marketing and workflow and operation right most of us Most of the companies that we first on board have been doing a lot of content But they do that on whatsapp. Do you do that on emails? They do that on you know Random drives that they've shared with each other and so much of that content gets lost in a company's life cycle right because every team gets replaced the brand managers the content managers get replaced and All that information that they had created all that content that they created just stays lies there, you know Not being used right and that's inefficiency at its best Then integrating content and data across multiple platforms ROAS as a term right so when 2008 when Facebook came in right I think nobody believed that Facebook ad engine can become what it became today But it became that just because of it could prove its definite ROAS right return on ad spends That's every marketer's, you know, you know, Jagani word that they use in a meeting and tell okay We have been this this is what we are building the table But when you look on the content side when you look go to an SEO person, right? What is ROCC return on content created? Nobody really knows right? I invested 5 lakhs with an agency. I'm getting brand recall I'm getting traffic. I'm getting visitors. But if is that converting is that what you are, you know Is that you know, are you really getting traffic from your brand right from a competitor side? Nobody really digs deeper into that right we are the L1 metrics are traffic And I think that's what sites are most most of us right but as you know Paid marketing, you know saturates right as people wants to move their dependence away from paid marketing I think that is your content marketers You know marketer, you know organic marketing needs to really step up and tell what they are bringing to the table Right to have an equal seat at the table and I think for the last is the proving the content right You know content both in terms of brand awareness and ROF content in both of them lead acquisition and cost In a business acquisition right and I think that is what we hope to you know solve for in the long term right Addressing some of these aspects already and some very very soon right how And we do that to a very interesting a combination of human plus air when chat gpt was launched our investors all our You know partners all our very well wishes, you know messes us right what's what's next right because chat gpt is here Yeah, what are you going to do right? I think the the best companies are not built Against waves they're built on types right they're built, you know on top of you know trends that are you know overtaking the entire world and we wanted to do the same right just for your Information we got on the gpt 3, you know Balwagon Almost two years ago the only company in India to have done so right we have pepper type dot ai launched in February of 2020 And it has over 400 000 users from across the globe right and have we have traded over a billion words till now right So that was already there and chat gpt came in and just made the whole thing very famous Everyone in this room probably has used it or has asked their teammates to use this right so I think we believe that human bliss ai is the is the future and People usually ask will ai replace humans ai will replace humans who doesn't know how to use ai and I think that's what we believe in You know, I think in terms of solutions the first is pepper ai generative ai For teams to scale content right for example We there's a big company in us Are we share where we are creating around 10 000 content pieces for them every month with the help of ai and a human editing layer Right that gives them agility scale and cost effectiveness at the same time while being while with the with the right set of you know A keywords being there in the in the content which helps them get the right kind of traffic Right now if you have to do 10 000 just through human writers That probably will be a very very mammoth task right and I think that is where you need to be smart We need to be smart as an as an industry as to where does an ai part come play right If you're creating a browser if you're creating a brand Voice document right you wouldn't want an ai to write it you would want to protect it with all your heart and pour your Soul into it right but if you're creating templated Maybe content that can you know Once after one point of time can be automated to some extent you should definitely do that because that is where Efficiency of the entire org can come in right Then you know when it comes to content right there to there we define content into 10 grids right 0 to 10 right 1 to 10 right we believe 1 to 4 is the kind of content that would be automated through you know ai through chargivity But you know high value content the 5 to 10 right is something where you still need experts right If you have to if you have to get something someone to write up You know article on say paint or a research paper on pain You would need someone like mr. Ram to get that written for you right I don't think chargivity can give you the kind of insights You know someone like in camping to the table right so I think That's where we believe in working with the top 3 person talent right This wasn't the hypothesis when we started we believe to work with all creators right And I think in our learnings we burned their hands the wrong way But and now we have realized that the companies don't look for you know 100 people They look for 10 people but which can provide them the best quality and I think we have we have made You know strong progress towards you know getting The top talent in India to work with us and you know give that service to the brands that work with us right And then the last which is an important part is the end to an automation of content workflows for SEO localization right You need one single place where you Think of what keyword you go after where you come up with topics where you create the content Where you you know optimize that content for su and other things right and then where you publish that content and then close the loop While after getting inputs as to how that content is performing what you should do on that content Should you refresh that content should you you know remove that content right should you repurpose that content right So I think all of the insights I think is lost You know because of area of things that we try to do but there are some very low hanging fruits You know I'm pretty sure at least 50 percent of the companies Have around 1500 you know pages on their website. Have we ever went back and asked okay Out of these 1500 how many are still relevant how many can be you know To some extent to get our traffic immediately upright and I think that is what we are trying to do right The goal is not to just become content churning partners But to really create content that impacts and that can either be through repurpose recreation or new creation And I think that is what we try to do, you know, I think that's the goal of this You know company on which we built is make content marketing work for you And the goal is you know, I think we were talking to the Cmo of upside right and they they he said a very interesting thing that you know Paid marketing is like burning a dollar and content marketing is like putting that dollar in the bank And I think we want to be your bank We have a booth outside, you know, we have some interesting goodies and we have a lot of people You know if you see the paper content logo go to talk to them and learn what how we are doing all of this But thank you. Thank you. You are you have been an amazing audience and I hope to interact with you all of you soon. Thank you