 Five rules to save cash with video marketing. Hey guys, have you been thinking about doing video marketing, but the price has kind of scared you away? Well, in this video, I'm gonna show you five ways you can save your cash and not spend all your money on videos and still get a return. If you haven't subscribed so far, please do so. Hit that subscribe button below. Turn it from red to gray. Don't forget to turn on all bell notifications so you're notified each and every time I go live or I upload a video. Give me a thumbs up too if you don't mind. Let's get going. Hey, a jaw dropping. 91% of marketers said that they used video marketing and made money in 2020. So if that's the case, you wanna get on the bandwagon too, right? You gotta do it. But just because that statistic sounds so appetizing doesn't mean it's all that easy. There are rules you have to follow and I wanna walk you through all these rules so that by the end of this video, you're gonna know exactly what to do and what to look out for. Rule number one, almost anybody can do video. Yes, it's not like it used to be. I remember I was in the automotive industry for many years. We did a lot of TV commercials. We promoted our cars on TV. And when you took into account the cameraman and the director and the production and all that stuff, it came out to about $1,000 a minute of finished video production. That was pretty expensive. And that was probably 15 years ago, maybe 20 years ago. So I can't imagine what a film crew is gonna cost you now. But fortunately, fortunately, we all have one of these in our pockets. And since we have one of those in our pockets, we all have the ability to shoot videos. The quality of that is pretty darn good. So the cost of production is a whole lot less than it used to be. You used to have to travel to certain places and I mean set up a whole set. You don't have to do all that anymore. And people don't expect that anymore either. Number two, do-it-yourself video is not as affordable or as easy as you might think either. It's not really as simple as pulling out your phone and recording. A good video requires some good production. That means you've gotta plan it out. You've got to make sure that you have some sort of story. If it's not engaging and it doesn't hold the viewer's interest, then they're gonna stop watching. So it's not quite as simple. And I know this kind of dispels rule number one. It is a whole lot less money, but it's not as cheap as you think. It's not zero cost. There are costs involved. Maybe you're gonna need to get some lights. And the other problem with that is it's not easily sustainable. If you're doing another job, you're a CEO, you're a marketing person, whatever you are, it takes time. It takes time to shoot videos. It's gonna take time out of your day. And long-term, it's not really sustainable for a business to do it on their own. They're probably gonna have to farm it out at some point. Rule three, you still have to decide how you're gonna do your SEO. What platform you're gonna put it on? How are you gonna target your audience? All these things have to be considered. A lot of businesses will say, well, I just wanna do a video on what I wanna do a video on. And that's the wrong way to go about it because what you're doing is you're creating a video that you hope people will develop an interest in. And the way it should be done is you should use SEO. In other words, search engine optimization. You need to go into Google AdWords tools or something along those lines and use their keyword finder and figure out what people are searching for and then do a video on that. So our company does survival food and we maybe wanna do a video on survival food. However, if we go into Google and search, we may find that people are searching for how to get meat during a food shortage, something along those lines. Maybe they are searching on how to have a sustainable food supply for an earthquake or for a hurricane or something like that. So we're gonna do a video that's gonna match what they're searching for and then talk about our product. It's super important that you use SEO. And then the next thing is you wanna look at the platform you're putting it on. Is it just gonna be on your website or you're gonna go to YouTube and start a channel? Are you gonna tweet things out? Where are you gonna put this particular information? You wanna go where your audience is. Rule number four, not all videos are the same. You've gotta understand that people are at different levels all the time, okay? So you may have one customer that knows everything about you, they know the problem they have, they know that you have the solution to it and they may be looking for pricing. But you may have another customer that doesn't know they have a problem and doesn't know anything about any companies that can provide the solution to that. So that's another kind of customer. So when you're doing your videos, you have to have videos that are at different levels. It's almost impossible to take them through the entire sales funnel of awareness, interest, desire, and action in one video. So you're gonna have to have an awareness video. You're gonna have to have videos that talk about a particular problem and that you have some of those solutions, okay? And then you gotta walk them through the rest of the funnel. Understand that people are entering into this market at different stages. Some people did research, some haven't done research, some people don't know their solutions to the problem they know they have. So you've gotta do different videos for different situations. Rule number five is you can make a lot of money. Yeah, you can make a lot of money. Videos, they say in 2022 are gonna account for 87%. Let me say that again. Videos are gonna account for 87% of what? The search results on Google, 87%. Now, if your company isn't involved in this and you're not doing any videos, what does that say about your company? That says that you're not gonna be in the search results. You're not gonna be showing up anymore like you used to. Maybe you had page one results with a article that you wrote eight years ago. Well, guess what? That article's not gonna be there anymore. It's gonna be gone because they are now going towards video. Videos can be incredibly profitable. You could put a video on one of your pages and it could explain a product to somebody to where they just wanted that product so very bad. But if they go to that page and there's no video there, guess what? They may not even read your text. I know I'm more apt to watch a video than I am to what, read an article because I wanna see it. And you know what you can do on videos? You can fast forward the video too. You can also speed up how fast it plays. I find myself doing that all the time. If I wanna get information, maybe it's a recipe or maybe it's a repair or maybe it's an explainer video about a product, I will actually set the settings to where that video will play faster. Did you know your customers are doing that? They certainly are, so you've gotta do that. So videos can be very profitable. They can bring you business. They can bring you awareness. They can bring you customers. However, guess what? You need videos. You gotta follow these five rules. Make sure your videos are compelling. But the biggest thing I would tell you is make sure you have a story. Almost any YouTuber that you ever watch on YouTube that has a huge following is telling a story in their video. Generally up front, they're gonna tell you what the video's about. Up front on this one, I told you that there were five rules you need to follow to get really good results. So I told you what was gonna happen up front. And then you have the middle of the video. The middle of video is actually the meat of the video. Everything that you promised in the beginning of the video, you've gotta fulfill in the middle of the video. And then the third part is the conclusion of the video. You've gotta say, hey, these are the things we talked about in the video. You now have this information. You now know how to do this. You've now learned how to do this or whatever it is you're doing and close out the video. If you follow that process, you're gonna do really well. There was an old saying I remember years ago that we used to pass around. It says half of the money I spend on advertising is wasted. The problem is, I don't know which half. So with video, if you follow these rules, if you do these things, you're gonna get good results. You're gonna be in the mix. And you're gonna be able to compete with your competitors. But if you don't, guess what? You're not. What video enables you to do is really fill in the blanks. The things that help people make decisions. Maybe they didn't know there was a solution to their problem. I remember seeing ads from some pharmaceutical company of which interesting fact, I think the US and maybe one other country even allows pharmaceutical companies to advertise which I don't think they should, but that's just my opinion. And I guess I'll lose an ad now on this video from a pharmaceutical company. That's okay. I'm good with that. But I remember seeing an ad for Restless Leg Syndrome, I think it was. And I thought, well, that's really weird. Because your legs don't feel perfectly good at night, you gotta take a pill for that. And I could go down the list of pills that they've marketed to us over the years and medications they've marketed to us. And a lot of it just sounds like snake oil to me. There's a snake oil salesman who pulls up in a town in a wagon pulled by a horse and he has a bottle of whatever it is and it can cure pretty much anything from arthritis to tiredness, to can't sleep, to can't sleep, to whatever it is that one bottle would solve everybody's problem. And that's what advertising used to be. Nowadays, nowadays you can do a video and you can tell a story about your product and how it can help people out and you can really kind of push them over the fence. They can say, hey, you know, I was kind of considering company A and company B, but company B had a really good explainer video about their product. They demonstrated the product, they told me about the product, they said how it was made and that made me wanna go with company B. So that's your goal now. You gotta start doing videos, you gotta follow these five rules and you're gonna get success. If you have questions about any of this, please put it in the comments section below. Ask me any question you wanna ask me. I'll be happy to answer it for you and share with me your experience with videos. Have you done videos? What kind of videos have you done? What kind of experience have you had? Keep in mind, this channel is all about starting, running and growing online businesses. So any questions you have in that area, please put it below. Any successes, please put it below. I love to hear about those too. Thanks so much for watching this video. I really appreciate it. Don't forget to subscribe and ring the bell, turn on all bell notifications so you are notified each and every time I go live or I upload a video. 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