 What is that for everybody welcome back to the channel you guys in today's video? I'm gonna simply be answering one of my buddy Muhammad's question on YouTube He simply asked a question regarding custom audiences and being able to segment certain purchasers Customers that are buying people that are not buying and how to really work all that out when it comes to your pages and Custom audiences through your Facebook business manager. So today you guys I'm gonna drop my two cents I'm gonna drop some knowledge and really really Give my give my take on on on answering this question So if you guys are into Facebook ads if you're into landing pages email automation Anything online to build your business whether it's capturing leads making cells you guys are in the right place My name is David been out here in San Diego My whole life and been dropping knowledge on this YouTube channel for the past few years Really just day in the life of training clients on Facebook advertising and in landing page automation So if you guys are into that stuff if you're a small business owner if you're a real estate agent You're in the right place. So subscribe smash the bell for notifications and drop me a comment below Let me know you guys are active. Let me go. Let me know you guys are alive Let me know you guys are picking up what I'm freaking dropping. All right guys So let's get into Muhammad's question I'll kind of walk through it and break it down piece to piece by piece and really again Give you give you give you my best answer on how I will approach it how I would approach this to really optimize My audiences and marketing online. So let's get into it This right here you guys is what it's all about Custom audiences every time I'm on a training call with a client every time I'm bringing on a new coaching client I cannot stress enough. I always teach them and I always you know iterate in a way where 99% of all this Facebook advertising online advertising Instagram advertising any any kind of online paid traffic in my professional opinion 99% of it is all about custom audiences being able to retarget those who engaged with the previous ad Whether they clicked on your ad whether they they went over to your checkout page But did not purchase whether they watched your video online, but did not click Whatever maybe every single little point is a data point every single little form of engagement is is something you need to be Capturing and that's why when I'm when I'm coaching clients. I say all the time I say man It's not all about the lead like when you're spending money and you're you're you're paying to get people to see this post Right, you're running paid traffic online whether it's LinkedIn tick tock. It doesn't matter any platform When you're running ads most of us Well, at least most of you guys watching this damn video Most of us are after one thing and that's the lead or the cell, right? So if you were to run an ad it's all about that lead or that cell, right? That's what most think that's how most are thinking what you're not thinking of is the data, right? The engagement the audiences the people that are engaging but not taking the full-blown action of making the cell or making the purchase Or even opting in to become a lead yet just yet, right? But they're showing interest they're engaging That's what it's all about to you guys you got to understand that you're paying for that too So you have to take it seriously. So in this case what he's asking He's saying he's saying so in this example You're attracting people who visited the thank you page and they will and then we'll create a custom or look like audience But suppose there is a service-based business and on the thank you page. We also give them an option to buy Right now whether you're a service-based or product-based e-commerce, whatever this applies for any business So here's here. Here's the deal Let's say for example, let's say for example, this is one of my one of my sales pages, right? Let's just say this is one of my well shit It actually is my one of my sales pages, but but as as someone comes to this page, right? This is this let's call it a sales page, right a sales page Okay, and then they come down here and then they can buy at 1997, right? Here's my full-blown training course This is what I've been doing for the past few years but let's say let's say they're on this sales page and they click and End up coming to a different page, which it's not connected yet. It's actually this page right here It's actually this right here secure checkout So as that person were to click the orange button, they would come to this page right here This is the this is the the order checkout, right? This is the secure checkout This is what we call the add to cart page. Okay, so here's the deal Mohammed What you would do is let's say for example, they purchase, right? So they purchase they're on the add to cart page They purchase and then they land on the order complete, right? So now they're on this link order complete this right here. This order complete is my Custom conversion. It is a custom audience The add to cart page, which is what we call the secure checkout So when they're on the sales page and they click that button You need to take them over to a completely different page where it's a it's it's it's the add to cart page, right? It's the actual order page call it secure checkout call it order page. Whatever, but this is a whole different link, right? So inside Facebook, this is a custom audience and it could be a custom Conversion, okay, so you could be running ads and telling Facebook. Hey, I'm running conversion ads and I'm trying to get people here That's one testing point. You can for sure test That's one data point you can test as you run Facebook ads test that for sure add to cart Custom conversion to the add to cart page. This is an add to cart page, right? That the actual order page and then also you can split test with the actual order complete page So setting this up as a custom conversion running ads Facebook conversion ads to this page custom conversion to this page And that's those are two pages to custom conversion pages that you can you can for sure test now both of them Both of them are custom audiences, right? So not only are they custom conversions, but both of them are also custom audiences So in Facebook, you want to be able to come over here into your ads manager and set up custom audiences Let me show you that part So in my actual ads manager you guys you want to come in here click the three lines go to audiences, right? And go to audiences. So in audiences, you'll click this blue button Custom audience and then you can create an actual audience. This is what it's all about You guys are your custom audiences being able to track those who were engaging with previous ads You got to be able to do all that. Okay, so If you don't know the exact step-by-step Process on setting up custom audiences and custom conversions, I'll link those two below So watch those two videos right below in the description custom audience How to create how to set up a Facebook custom audience and how to set up a Facebook custom conversion those two specific videos are right below So let's say we were already past that right so so now we have those two audiences one audience is the add to cart Right and then the other audience is the order complete. Okay, so now Muhammad. He's asking he's asking There's a service-based business and a thank you page. We also give them the option to buy and link it directly to our service page or package page on website for super hot leads to buy right away. Perfect. Now my question is How do we track those audiences? They are already at the thank you page but but also clicked on link and went in onto website and purchased the service. All that is Muhammad is simply Custom audiences. That's it. So so is there a way to track those customers and possibly and possibly and and and possible way to make a custom audience and look like audience out of those. Yes for sure Now the lookalike audiences. Let me touch on but the answer is yes. I'm going to show you When it comes to lookalike audiences, the lookalike audience is based on those who land on your thank you page your order complete page. So for example, I just purchased your product right or service. I land on the order complete page. This is a custom audience right after you get, I think it's now 100 after you get 100 it could be 50 still but I think but but just to be safe 100. Once you get 100 people to land on this page legitimate customers right that have landed on the order complete page. Once you have 100 people land here in this quote unquote custom audience, you then turn it into a lookalike audience, and now Facebook goes out there and finds millions of people that look just like your customer. Right it's absolutely insane lookalike audiences are what it's all about. So when you're looking at these top gurus running ads the Russell Brunson's the Dean. What the hell is his last name. Shit you know what I'm talking about the Tony Robbins partner. Grinosa what the hell I forgot damn Dean's name shout out to Dean but damn I forgot your last name bro. But the Dan Henry's the freaking the Tony Robbins, these top top marketers that are running ads to us. And if you're following my channel you're probably following all these other online marketers as well. So, these guys, these guys are running ads to us, and they're targeting lookalike audiences. So if you didn't, if you didn't necessarily engage with their content before, but they're running an ad to you, chances are you're in a lookalike audience, and Facebook knows that your similarities are just like their customers similarities. So they're so you're so you're target you're targeted. Right so lookalike audiences you guys is what it's all about. You have to get X amount get 100 get 100 people land and become a customer. Turn it into a custom audience which it should have already been a custom audience and then turn it into a lookalike and start targeting your lookalike start running ads to a lookalike audience. That's how you really scale these Facebook ads to to the moon and beyond. So, so, so let's get on to it so here's here's the deal you set up your custom audiences you got your custom conversions, but that person has landed here, and now Mohammed is asking hey can we also get them to purchase something right here. Right he's saying, he's saying, um, link it directly to our service page or package on website for super hot leads to buy right away. So let's say for example there's a link right here. Let's just call this. Let's let's call it this link right here let's just say right here let's just say my Facebook page right here boom. Let's just say you're on yours Mohammed it says click here to buy now, boom I click. Now I'm coming out to a second page. Right now I'm coming on this is a dead link I'm showing you guys just basic pages that aren't even active yet. Okay, for example, you brought me to another page where now now I could buy something right so that's what you're saying what if I take after the thank you page what if I take them off and have them purchase something wherever you're taking them custom audience. That's it. Custom audience, wherever you're taking them custom audience. So, so if this is where I'm taking them I would take this link. I would only, I would only grab this part right here. Right I would only grab that part not the WW not the HTTPS I would grab that come into audiences create audience custom audience. I would go website hit next. And then I would go specific, right it's specific it's not all website, and then the 30 the retention you can go you can go 30 days I would recommend 30 for sure. You know, Facebook will keep keep these these people in the audience for 30 days. Anything over that is kind of is is kind of too long but but but basis on your cells process right depend on your cells process everyone's a little everyone's cells process is a little different. So, if you think 45 days would be great right there okay well then then then do 45 days but you kind of have to ask yourself okay well shit things that I've clicked on. 57 days ago if you clicked on a website 57 days ago, and you've only clicked on that website once. Do you remember what website that was. Hell no right like I don't remember websites that I clicked on three minutes ago. Right like I'm browsing I'm clicking on random shit like I don't know what the hell I clicked on yesterday. Right so 30 days for a person to remember you after clicking on your website once 24 days ago. Right if it's kind of a long time as well so 30 max you guys so here's what I would do. I'd come in here, paste in that link. Now, this is let me give it let me give it an audience name. This would be this would be upsell. This would be upsell upsell after upsell on thank you page. Okay, now here's you know now pay attention to this one Mohammed. That's what the name of this audience is right this is the audience, this is the link that that they come to after they click on my thank you page right so they click they're now coming to purchase something different right so that link goes right there. Now, that link, wherever you took me. There's also a thank you page for that right. So now here's where you get little ninja with it, where you really dive in and narrow it narrow in your targeting and be very specific. You also want to get the link for that order complete. So you just, I just went from your regular thank you page to now an upsell. Custom audience. Now I'm buying the upsell right I just put in my credit card, I landed on the thank you for purchasing our upsell. I land on that page right so now let's say for example. This is forward slash thank you. Thank you for purchasing. Whatever, thank you for purchasing next product. Thank you for purchasing our eye cream, whatever the hell you're selling right. So that would be whatever thank you page they land on after they purchased the upsell. That link would go down here so let's start from the top again. We got people who visit specific pages leave that at 30. That's the upsell page right. We named it right here upsell upsell thank you page upsell on thank you page. Now, here's what we want to do though. Here's what we want to do as we put in the link for the for the order page for the upsell page. They haven't purchased yet right they haven't purchased yet they simply landed there. Okay. What we want to do is narrow it in and exclude exclude anyone who actually purchased it. So this is a specific audience and I'm going to max this up max that out at 180. The purchasers the customers I'll always max it out at 180 so now I'm going to paste in that one. Right. That's the thank you for per actually I spelled it wrong but you know what I mean you get the idea. That is the thank you for purchasing the upsell right so now here's what I would do upsell on thank you page that is the the audience of those who landed on the upsell page right who landed on the upsell page. Now, why would that be important for an audience, because that's those are people who landed on the upsell page but did not purchase. Those are super hot leads to they already purchased your first offer right Muhammad, they purchased your first offer. Now they're landing on your on your on your thank you page thank you for purchasing our first offer. Right. So, so, so, so that's fine. But then they click and land on on on on the upsell page on the upsell page and now they're thinking about purchasing the upsell, but they did it. Because you're going to have X amount that that that land there, but don't but don't don't purchase it, but it's like dude, they landed there, put them in an audience. I can retarget that audience in the future. Right, I'll pull out my phone. Hey guys, this is David. Hey I notice you, I notice you you clicked on our upsell page I wouldn't call it up so but you know what I mean. I notice you clicked on our promotional product page. But for whatever reason you didn't purchase. Let me kind of break down the benefits and advantages of purchasing now, and why this is so urgent. Let me explain to you now. I could put out a simple video a simple ad targeting that specific audience and be right on point. Now that audience isn't going to be the biggest right that's not going to be the biggest audience because, because, you'd have to get you'd have to be getting a shitload of cells right a shitload of cells on the first on the first cell, right on the on the on the front end on the first cell. I'm getting a shit little people to buy and land on the first thank you page right, but only X amount are actually going to click and care to go look at the upsell. Right only X amount of your customers right so that's not going to be the biggest audience, depending on I don't know right you could be crushing it I don't know but but I'm just I'm just, you know, thinking out loud. Chances are that's not going to be the biggest audience, but it's still an audience and you might as well capture that audience. Now here's what you do now. That audience again are those who who landed on the upsell page, they landed on the upsell page, but they did not land on the thank you for purchasing the upsell page. Okay, and that's the link right there. So, so as I take that link. Let's go, let's go back over here. As I take that link the actual the actual. Thank you for purchasing our upsell link right now what I would do with that one is I would put up another custom audience. So this is going to be website. And now this is going to be specific on the customers on anyone who lands on a thank you page thank you for purchasing Thank you for purchasing product to thank you for purchasing upsell number nine whatever the hell it is. I'm always maxing that one out. Okay, 180 180 I want them people to be in this audience forever 180 right is the max. And all I'm going to do is paste in that link right there. And I'm going to name this one audience name upsell upsell customers customers okay upsell customers. Boom. So now I have an audience of those who landed on the first thank you page. Right. And then I have an audience who landed on the upsell thank you page right and that's my upsell customers. Now as I move forward and as I continue to run ads on that specific product, I would exclude the customers, right I would exclude these customers, I would I would exclude. Even, even the first customers upsell and thank you page because these people, these people landed on these are customers right these are people who landed on the first thank you page. Right, they landed on the first thank you page and then they clicked, and then they landed on the upsell. Thank you page. They just haven't, they haven't landed on the thank you for purchasing page. Right, so these are audiences you guys that you want to include you want to exclude from your targeting. And this is how you really narrow it in. Now obviously Facebook is going through a bunch of random shit right now and and who knows exactly how accurate this data is now moving forward 2022 and beyond. That's why you always have to keep learning you always have to keep your finger on the pulse. Right, ready to pivot right so if you're new to the channel, I've been dropping content on this Facebook ad stuff for for quite a few years now. And who knows I may be teaching a whole other platform next so so so keep keep your eye on the channel subscribe if you haven't already because YouTube ads are crushing it. I'm following mentors just like you guys are following mentors and as we continue to evolve and get better. So what's going to help with this channel is really going to be all about is is paid advertising whether it's Facebook ads, Instagram ads, YouTube ads, I'm going to kind of keep it on that topic. Helping real estate agents helping small business owners really navigate through this online paid traffic era that we're in. So if you guys are new again subscribe drop me a comment below Muhammad let me know if that work man let me know if that makes sense. The pages you guys are are the most important so I always tell people I say man, if you're looking to build a business online. You have to get at good at two things these are two things I tell clients these are two things that are part of my product, my products within my business right my services that I offer. I tell people all the time there's two things that you have to learn if you're a small business owner, and you're trying to build something online, social media, the internet, whatever you want to call online. You have to have two skills I truly truly believe this. I truly believe this. You have to know paid traffic you have to know Facebook ads I truly believe that, because if you don't know it you're going to be paying somebody else to do it. And I truly believe you don't need to be paying somebody else to do it unless you have a shitload of money and you've got a good budget and and and and you could delegate that to somebody else you're super busy well then cool. If you want to delegate it pay somebody hire a marketing company to run your ads. I truly believe it's freaking easy I truly believe that you need to learn it yourself, you have to learn yourself, because even when you do get to the point when you can delegate it and hire somebody, at least you'll know what the hell they're doing right like right now if you if if a Facebook ad or an Instagram ad guy came to me and said David I'll run this shit for you. I can call him out on his bullshit like I see it all the time. I can call people out on their bullshit because I'm like dude. Right, like that doesn't go there like you didn't set up this part like right so I can see. I can. I know what to look for right. That's one huge reason but then the main reason you need to learn it is because it's freaking easy. So it's like you don't need to be spending no marketing budget paying somebody else to run this shit for you you have to learn it yourself so that's number one. If you're an online marketer if you're a small business owner, and you're new to all this stuff. Number one you have to learn Facebook advertising. Number two, you have to learn landing page software. So whether it's click funnels whether it's cartridge whether it's lead pages whatever software is out there you have to learn it right you have to be able to put together basic landing pages. You have to be able to tie email automation to it. If you're in the services business and you're taking appointments. You have some type of online calendar where people can click and schedule a call right basic stuff like this your tools and the skill of the advertising is really all you need so in my case I focus on learning Facebook ads I stay in the trenches. And then and then and then my software, I use one software for all so for my pages for my for my checkout page for my email automation for my online calendar for my affiliate marketing for hosting my membership course. I use digital courses and selling your knowledge. I also do that within this one software as well and that is cartridge. So in cartridge you guys cartridge is the one software that runs my entire business. So not only am I able to track this on the on the Facebook ad side Muhammad, but I'm also tracking it through my cartridge system, because as these customers come in. Let's say for example, the moment they purchased right they just purchased. On the order on the order page, they click, they just purchased, they landed over here. The moment that transaction took place in cartridge that person's tagged based on a tag is is is that next email goes out based on the tag. So so if that person purchased the first product, but they didn't purchase the second product. There's going to be a tag that filters that lead to make sure that that lead gets the appropriate email and and so on and so on. So as as let's say for example, let's say for example, Mohammed you have a person that that that just purchased. They land here. Right. But they didn't purchase the upsell right so you're taking them over here you're having them click they're going over to your package website and buying some other random shit. Let's say they don't they don't. That person would be tagged. So so they're tagged that they landed here, but they're not tagged that they purchased the upsell. It's so important so the software you guys are using to do all this shit is the most important I truly believe it. Facebook ads software. Those are the two things you guys need to be learning. Because if this was done in cartridge Mohammed, I would be able to tag them then people I know who purchased the first product I know who did not purchase the second product the upsell based on a tag. So there for my emails that go out. Hey John just wanted to follow up. Hey this is David. Hey thank you so much for ordering our first product but I noticed you didn't get the upsell or the promotional program that we had going on. Hey, let me add a little bit more value to it and give you five reasons why you're going to want to purchase this next product now. That email would have one out to those who did not purchase the upsell, but how would you have known that right how would your email automation would have known that tags. Cartra does it all man. So there's a 14 day trial in the description profit with cartridge online for anyone that jumps on the software with me I give them my time for free. You could schedule a call with me will jump on I'll help you with your funnels I'll help you set up everything free a charge I don't charge for any of that. I also host free Q&A cartridge calls every Wednesday and Friday at one p.m. Pacific. I don't know I take that back to 12 p.m. Pacific at 12 p.m. Pacific, 3 p.m. Eastern every Wednesday and Friday I'm doing live cartridge Q&A is words just like this, you come with your questions I come with your with with the answers, and I help you solve the damn puzzle of putting your pages together. So, click on the link below you guys you'll get an email right away from me, and Mohammed I hope that makes sense man. Segment your audiences through Facebook right each page is an is its own custom audience. The add to cart page is a custom conversion. The thank you page is a custom conversion, whether it's an upsell page or this thank you page whatever they're both custom conversions whatever the order complete pages. The custom conversion and a custom audience so make sure you knock that part out, and then just just make sure you have the right software, you have to be able to tag these people. Because when your cells don't come in, not all your cells are going to come in right here, right, the moment someone clicked, they purchased right here, not all of them are going to come in that way at all. The end is your email automation. That's where future cells and the rest of the cells will come in from your email automation but you got to be able to filter these people to make sure they're getting the right, the right emails. Alright, so I hope that made sense you guys shot to Mohammed. God bless you bro for asking, asking the question. I thank you humbly for allowing me to create this content around that. So keep keep bringing them you guys keep bringing the questions and I'll keep breaking it down and bringing the answers I'll see you guys on the next video over now.