 Well there's a guy who finessed his way and boosted his followers on Instagram using the AI music finesse and people were some people were really messing with his music using a big name in this case, Ice Spice. Let's just share it on a screen real quick if you listen on the podcast just let my voice soothe you and take you through the journey. Welcome to the underground. It's the IG page that posted it. So that was the page you use for promo and the slide is Ice Spice and this rapper that you don't know, right? When you first see it, obviously, it says breaking news. Ice Spice. She thought I was feeling you the fact that got though in there just just cosigned this artist in recent interview. Ice Spice just cosigned this artist in a recent interview. Listen to this clip right here. JD's birthday is like my favorite artist right now. At first it weirded me out that he was like using my name for promo and stuff, but I keep hearing his song Pink Floyd when I'm scrolling on TikTok and it finally got stuck in my head. Heard that? JD's birthday. JD's birthday is like my favorite artist right now. At first it weirded me out that he was like using my name for promo and stuff, but I keep hearing his song Pink Floyd when I'm scrolling on TikTok and it finally got stuck in my head. stuck in my head. So let's break this down. Some of y'all are watching the clip, the YouTube folks. Shout out to y'all. But the problem is you might be able to see that it's obvious that she's not actually saying this. If you watch close enough, or if you've just seen enough AI combinations, but it's her voice, right? So if you're just watching on a regular scroll, not paying full attention, it really does seem like Ice Spice is sitting in this interview talking about this JD's birthday. God, all right? Now this is where we get into some promo tip too. Because the way that sentence was formed, right? The way he broke that down and said it, it felt realistic, right? Like at first it was weirding me out. So I don't know who this artist is. Like if you're just listening as a fan, I don't know who JD's birthday is. But at first it was weirding me out. So it kind of sounds like he might be a nobody, right? Just saying, like throwing my name, using me for promo, da, da, da, da, da, all right? But he won me over. And even that makes it a little stronger, like, oh, but after I caught it enough scrolls, scrolling on TikTok. So that whole way of presenting it, like really made it feel more realistic. Now, if he really was able to nail the AI aspect, he should have spent a little bit more time on that finding somebody who could have, you know, really made it feel more realistic in terms of like catching the audio with the video. Like he probably would have passed for even longer. Yeah, that would have been scary at that point. He could have gotten the video off, yeah. That's what I'm saying. Because we know there are those AIs that can take the mouth and like move with it. You should have went that extra step because the plan was genius. Instead of me just doing some AI song or like, or me like playing with an artist and having them rap one of their verses or a famous artist doing another artist's verse or something like that. No, like how can I use the AI to promote myself? So he got this paid for on an Instagram public blog page, welcome to the underground and they did a collab post, right? So he has how many followers right now? It's not an enormous amount, but he has 7,700 followers, but I'm not gonna really play a song not to like hate on them. It's just that these copyright strikes otherwise, bruh, I would show the song love and we would play it. Sure, check out JD's birthday. They is like my favorite. Decide for yourself if you like it. But that's another thing. You can do all these strategies just like anything else and people gotta like it or not. So you can do all these interesting things. Please still have quality music. So it actually gets some kind of pay off. Yeah, yeah. And like I said, gotta be believable. Gotta be believable. Some level believable. Some level, right, right, right. Let's look at some of the comments though. Let's see, like how this goes. Bro, no way niggas use AI for promo. So people are just happy with it. Like, you know, entertain by the idea. AI voiceovers for promo are crazy. See people, and this is the thing. Even when it's clear that it's a fake, people appreciate your attempts at creativity. Like they appreciate you for trying to get one over on them. If it feels like it's in good. It's like, oh, you weren't really trying to hurt me here. Yeah, I see what's going on. And I mean, even if it wasn't an AI finesse or something like that trying to finesse them, just any attempt at like trying to do something on another level, people, they can sense it. It might not be something worth commenting on this type of level, but they can sense when you try and when you just like, you know, you just show up. Yeah. All right. We know it's there to bullshit meters. It's there most people are deeper down from others. Some people have a hard time finding the bullshit meter, but we all got it. We all got it. It's so weird to see where the world is heading. Next thing you know, well, the kid 23 said this. Next thing you know, you'll be in court trying to prove something you never said. Man, we call that relationships. And they'll have an AI recording all of your voice saying that exact thing. So now you automatically guilty. SMH, shit scary or real. Real. AI promo is hilarious. She want him people playing in with it. Keep pushing. Let's go. The dumbest and lamest thing. Any I've seen anyone do to get attention. Bro said, I got no real way of showcasing my talent. Let me do the dumbest shit ever. So even more big rappers don't fuck with me. This is a very bad take. This is a very bad take. Like this is first of all, this is way dumber things to do than this. Second of all, this ain't that serious. You got attention. And there's a lot of things. This is like, you actually took time and put some thought into this, which that's what I appreciate. For real, for real. She'll probably call some money because I know these AI programs ain't cheap. Yeah. Or free at least. Right. Free. Exactly. Nah, the AI got me fucked up. All right, cool. Now with that being said, actually, let me pull something up right quick. Quick second. Have you ever seen an artist catch some traction and then they start to move? The numbers start to grow. They might even go viral, but then fast forward a year from now, somehow their numbers haven't really grown that much. They dropped back close to the same monthly listeners they had before the traction and viral moment. Well, that's because you have to know how to convert those moments into careers. And we've done this again and again with not only songs, but artists. And so has J.R. McKee, who's been a part of helping artists like Lil Durk, Rod Wave, Justin Scott, and Money Long. And we just did a collab where J.R. McKee does a step-by-step breakdown of how he took Money Long from zero to millions of monthly listeners and winning a Grammy over Beyoncé, Mary J. Blize, and Jasmine Sullivan. Check out this breakdown while we still have it up. You can check it out at www.brandmannetwork.com slash Grammy. Don't forget the www or it won't work. Again, that's www.brandmannetwork.com slash Grammy. Back to the video. All right, speaking of promo, I can't find a post, but Sean, I got to give my apologies. So I don't know if you remember, South by Southwest episode, I showed that post where they do is had a promo with the truck on the back and all that stuff. And I was talking about how they could have did better ways of promo. So I sent it to the chat, but I couldn't, I don't know, I feel like they must have took it down or something. I couldn't find it, but they posted a video and they like chopped up my, me talking about them, right? I guess they must have watched the podcast and they have somebody, they chopped up the video and it was like me saying, I would have had the video recording cause we didn't see nobody recording a video. And I would have had, I don't know, let's just say your name or something like that. And they'll chop up like them doing their name. And then obviously the video recording, little things like that. It was one thing that I was writing about, but they didn't like record or I gave them credit for it. They didn't put that out there. Point is they did do it. They did a lot of things. Now I feel like there's a lesson in that. One, people are always gonna see you, like let's just say you doing shit for five minutes. Somebody can see you for one minute and if you might have shit perfect for that two minutes, you still gonna have people that just missed out cause they only saw you at the wrong period of time. It's like when you almost walked out on a buddy but you stayed cause he finally hit that right part of the song. Yeah, the right song, yeah, yeah. Right, so that's the lesson there, which I wouldn't do my own things with that. Like damn, how can I make almost every second I'm doing this, like catch as much as possible? But two, they did exactly what I would have did too. I would have chopped me up and promote that. And that's why I'm mad. I can't find it cause like I would have promoted harder. You know what I'm saying? Or I mean, like even if they didn't promote, I wanted to like show love and post it. But the point also still stands, doing those things, right? Making sure if you do in a creative event, that's why I thought about it cause it's I spiced posts and promo posts is creative. If you do something creative, you wanna make sure it gets seen, make sure you record it. Make sure you like people know who you are when you do it in the real world. The most important thing is recording though. I'm not gonna even get into the other details. Y'all could watch that episode back. Most important thing is recording, which is something that they did. Cause my whole point was like, bro y'all doing this all this amazing creative shit, but you gotta make sure it gets recorded. So that still stands point fact is they did it. With that being said, since I can't show y'all the posts cause I couldn't find it. Let's move on to this other AI idea. Like we're talking about the creativity, how you move with your campaigns, the ice spice posts, like really paying attention to the details, make it feel realistic as possible. Just those small nuances, right?