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SRAM 1x Road - Product Launch - Open the Road

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Published on Apr 20, 2015

Road is changing. Gravel, adventure, fitness, and cyclocross are redefining an evolving road category that increasingly ventures from
the comfort of pavement. Additionally, conventional thinking about what’s truly necessary on the bicycle is being scrutinized. Efficiency,
lightweight and functionality are the preference over excess, redundancy and complexity. SRAM’s new 1x (pronounced one-by) road drivetrain systems – SRAM Force 1 and SRAM Rival 1 - are at the heart of a movement that embodies expanding the potential,
improving the experience, and simplifying the mode. 1x may not be for every rider or every ride, but it is for those who want to enjoy a lightweight, durable, secure drivetrain with an amazing and flexible gear range.

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