Rating is available when the video has been rented.
This feature is not available right now. Please try again later.
Published on Mar 6, 2013
Sir Richard Branson, founder and chairman of the Virgin Group, makes a promise to help end violence against women and girls.
Ring the Bell: One million men. One million promises calls on men worldwide to promise to take concrete action to end violence against women.
Men and women together have responded with outrage to recent dramatic acts of violence from Delhi to Cairo to Steubenville. We know that effective laws, courts, and cops are essential -- but they are not enough. We need individual and community action to challenge the habits and norms that perpetuate violence.
Together with our partners in South Africa, Brazil, Malaysia, and more, we will secure one million promises in one year, starting March 8, 2013 (International Women's Day). With men as leaders and partners, we can build a world in which women are safe — and in which all of us live freely, fully, and without fear.