 We are at the right conference in Hong Kong today, and we are lucky to have Kenny from Moyan Hennessy. He is the head of digital transformation here to share with us some lessons learned and also interesting stories from Moyan Hennessy. Welcome Kenny. Thank you Xin Xin. Thank you for joining us. Thank you for having me. Can you actually share with us what's the strategy and also the direction for Moyan Hennessy in terms of digital transformation? Sure. So one of the things that our company would like to do is to transform the way we do business through the adoption of technology, so in a way to make us work more efficient and to deliver our customer promise. That would be our overall missions in this journey. So how are you actually achieving that or like implementing this strategy? So if you talk about digital transformation, actually there's five key elements that we need to manage. So first is about, of course, it's about technology. Second is data because we're going to have new data compared with what we have in the past. This is also including internal data and also external data or what we call big data. There's three. The third one is about processes. So we could not have just the new technologies but using the old processes. So we need to also managing the new processes. It's also part of the change. The fourth is about the use case. What is the benefits to the business? We are not adopting all the latest and greatest but we need to identify the use case for our business. And the fifth or final one or last but not least is about the people, which is normally the most challenging and most difficult part that we need to manage. That would be the five elements. Interesting. So you already touched upon the five elements and for you, what are the most challenging pieces or some really challenging elements or things that you encountered during that process? As you mentioned, digital transformation is more like a process than a journey. So in this journey, what are the challenges you faced? So the most challenging area that I would like to highlight or to share is definitely, as I mentioned, it's about the people. As I said, I think a lot of companies being caught up by just the latest and greatest, we often talk about the new technologies like AI, blockchain, machine learning and so on, but if we don't manage people or we don't manage the organization in terms of the culture, in terms of the way of working, it will not create any values. You can spend millions of dollars on a technology, but at the end of the day, if the business or if the people is not adopting the technology, it creates no values. So I heard really interesting points from actually what you said. So you talk about people, talk about value, and you also talk about user cases and customer experience. How do you actually connecting those using digital means or using the technology that you are looking at? So I think the key elements, as I said, is managing people. When we say managing people, it's always fall under the topics like change management. So in this aspect, so basically we need to have a stringent change management plan. So basically, you have to, first of all, tell the people about what's the driver for change, why I have to change, because this is the first thing about awareness. And then people are aware that digital becomes a key role in today's way of doing business. And then the second step you have to build is to build awareness among different people in organizations. It cannot be one size fit all. You have to be really specific. What does it mean for me as, for example, as a director, as a manager, or as a sales rep, or as like an even accounting clerk or whatever? So you have to be really specific in terms of having, creating different motivations. You need to communicate what is it in for me, among different level in the organizations. So what kind of value do you bring to each different roles of the single organization? So what was it in for me? What does it benefit me as an employee? So why I have to change? So I think that will be the first question that our business need to answer themselves. Why, what are the benefits? Because if you, because we often talk about change management, people we think about top down, you know, people seems to be like a most easiest way to do just top down. But at the end of the day, you just do top down, you may get the quantity of data. We're just talking about adopting certain technologies or systems. Top down can maybe can make people input the system in terms of the data. But you cannot bring quality of data because if just top down, I'm just doing for the sake of doing it. I'm doing, maybe it's not for myself, it's for someone else. So even you get the quantity of data, but you will not able to get the quality of data. If they don't understand, what's it in for me? Yeah, again, it's the value that we're creating. Yes, it's creating values themselves as an employee, as a user, and also how we motivate them. At the end of the day, if you adopt this technology, it can help them to make their own goals because everyone should have like a personal goals. So you have to connect the dogs. You have to connect the dog what they are trying to achieve and how technology as an enabler to help them to achieve this in a more efficient way or more easier way to achieve their goals.