 Alligator Shift is a principle or is a dynamic that has been studied for, gosh, at least for the last 20, 25 years now. And what it is, is it's a series of research done mostly by Marty Hasselton. There's a gangsta, there's a few other really prominent evolutionary psychologists who have done this work for us. But during the high fertility phase, women are more interested in alpha-masculine dominance, arrogance, with a confident control of what we were describing about being an alpha male. They're looking for more masculinized features. They're looking for more into short-term breeding. They're also looking for vocal cues for themselves as well as their own ways of attracting that. So if you've ever been in a situation where your girlfriend says she wants to go out on a girl's night out, nine times out of ten, it's going to be in the high fertility phase because they're going out and looking for a sexual opportunity or a breeding opportunity during this phase. So the follicular phase is defined by an increase in sexual interest in masculinized men with masculinized features. All of these features are testosterone based. So they're looking for men with a lower voice, more muscular, squared off jaw, anything that's a masculinized feature during this phase. This is what I call, like I said, this is what I call the alpha phase right here. They're looking for that v-taper. They're looking for that guy who is, and this is just presented there now. We're just talking about just visual cues at this stage. I'm not talking about anything else because you can be a buff guy. You can look like Ivan here, okay? And if your communications or your sub-communications are such that you're effeminate but you still look like a really buff guy, that's sending conflicting signals. So when we're just talking about visual cues, we're just talking about what the guy looks like, what he sounds like, his physical presence. Now getting beyond that, there's also a need for masculine dominance during this phase. They're looking for confidence and assurance, confidence as well as assertiveness. Pretty much any kind of high testosterone cues at that point. They've done research with women who, when they are in this phase, they can take the t-shirt sweat from guys who are one more masculinized and one more, you know, quite not as masculinized. And they will let the women smell these, and they will almost always go for the high t-guy's shirt as smelling sexier than the other guys. So there's also an olfactory cues that go along with that as well. So the reason for this...