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Published on Mar 17, 2010
http://7search.com - Conversion tracking helps you measure the effectiveness of your advertising campaigns and improve your account's return on investment (ROI). "Conversions" are simply defined as actions that you - the advertiser - want visitors to perform on your website such as making a purchase, completing a lead or signup form, even tracking they visit a particular page. 7search offers its users a free tracking pixel to view at-a-glance statistics to help them further optimize their PPC campaigns.
Advertisers interested in tracking conversions from 7Search traffic only have to install conversion tracking code on their page(s). 7Search then collects this important conversion data and includes the results directly within your account. Advertisers that have placed the conversion code will see the number of conversions, the cost per conversion and the conversion rate (usually after 2-3 weeks) from the convenience of their reports page.