 My perception of the outside looking in, here's what I keep thinking about, okay, I hear and I think about this every day almost. It comes up seriously and that's not an exaggeration. Every day in this country, there is 10,000 people turning 65. How crazy is that? Okay, so I don't know if you guys, I got my, you know, college degree and they remember, I remember seeing these population charts. Have you ever seen those? And then what was there a big gigantic bulge on the baby boomers? Okay, well the baby boomers are retiring. They're coming of life insurance age in terms of turning 65, Medicare age. They're starting to be ridiculous. They still have home and auto insurance like anybody, you know. Okay, so there's just this huge opportunity like economically on a macro scale and I'm just like there's just so much opportunity. So you know, whenever we've got some of these guys that we work with that are early 20s making 200, 300 grand a year. And I mean, I love these guys, but like they ain't freaking, they don't have a bunch of special sauce necessarily. It's just they have opportunity and they have hustle. Yeah, I mean, they know what to do when they get in front of, how to get in front of someone, they use our marketing, they know what to say when they get in front of someone and they just work like. My point is, is that, you know, not to take anything away from these guys, but like, I didn't think it was possible for a 22 year old guy that doesn't have a college degree to be making multiple six figures. And that is just an indication of the industry. Yeah. Right. It's kind of ridiculous. I truly believe that there isn't a better industry on planet earth. I just right now, especially, especially right now. My gosh. Well, and we got done with 8%. And one of the things that I was talking to your dad about who does Medicare, he said, you know, a specific word for word, you know, we've got, we've got like five years of like prime Medicare time. You know, why do you think that it, why do you think he said that? You know, is it just the population deal or is it over the next five years, there's like more people turn in 65 than like ever in, you know, in history of our country is just insane. And then you look by and you don't want to look, look up in five, 10 years and like regret the gold rush. Yeah. You know, per se. Yeah. Well, I was talking to one of my clients last night at like nine o'clock because he's like a friend of mine and we're just kind of bouncing back and forth and talking about mortgage protections, my things. And we were just kind of like talking through this whole deal where it's like, you know, now is the, I was thinking like, dare I say, this may be a bold statement, but it's like once in a lifetime opportunity right now, you know, and so I'm on the marketing side. And so, you know, the target from the marketing to try and reach turning 65 or, you know, Medicare, you know, type clients. It's really like easier than what I was expecting because the target's so dang large. Yeah. You know what I mean? And so it's like our Medicare clients. Well, everybody's always said it was like the toughest bullseye to hit and that, you know, there are people, people paying 75 dollars for like, you know, good Medicare leads, you know, and stuff like this. Like we hear all this stuff. Yeah. And we're just, I mean, for call centers, agents, agencies, we're freaking crushing it. It's crazy. I've got a campaign right now. Can I say numbers you think or not? Dude, I mean, I can't ask the audience because we're in a live podcast, but I'm good with it. Okay. So I have a client that needs, I mean, he needs like 2000 leads a day. Okay. Wow. And we're not there yet in terms of the volume because we haven't quite scaled yet, but we're only in 11 states. And I looked at our lead cost, we've got like a bunch of A-B tests going on. And we are at like $5.72 a lead across the country in 11 states. And we started the campaign, you know, a couple of months ago, like no big deal. But like, and we are going to get to a couple thousand a day. Oh, for sure. And it's like, what? Yeah. You know what I mean? Like, it's just kind of like mind boggling that there's this many people and these are people raising their hand, opting in. These aren't like opening up the iPhone and like playing Bejeweled and like actually thumbing that I want Medicare. Yeah. You know, these are like legit opt-in. In fact, he told me, I can say this because I don't, we're not talking about the client. Once he gets the person on the phone, their call center is a 50% close rate. Wow. 50%. He said his challenge is getting them on the phone for the first part. And he said, because his dialer was automated, he was only calling every four hours. So he was only to call, he was only because of the volume, he was only able to call once a day. So what he did is he said, okay, I'm going to adjust my dialer instead of driving these leads straight into my, uh, openers, I'm going to drive them to the marketing people to qualify and then I'm going to have them call three times a day, one email, one text the next day, three times a day, one email, one text. Because if we can get them on the phone, we're at a 50% close rate.