 If you're making a video to share a message or a story or a teaching, just start talking about the thing right away. Just start into the idea, the story, some honest reflection about the topic that you have. Don't introduce yourself in the beginning. You're going to be losing too many people who could be benefiting from that teaching or that story. And don't do the cheesy thing of like starting with a question and then kind of this introduction. So for example, I might say, have you ever wondered how you can build a business with authenticity? Hi, I'm George Cow, authentic business coach. That's so cheesy. It's very old school. Don't have to do that. Just start talking about whatever it is you want to give them value. And then if you want to introduce yourself at the end, that's fine. You've already given them the value that they came for and then they're much more welcome to your introduction at that point.