 You only get three weeks heads up of when your show is gonna air, right? And so for sure, like the first thing you're doing is you're on a tip phone with your development team, right? You're like, you know, can our service handle this low? Like the biggest thing you work should make sure your website don't crash. And if your website goes down, let's say for an hour right after the show airs, like that's the time where you probably gonna make the peak amount of money that you would have made, right? That's just unacceptable. And different contingency plans. If it's another thousand orders for a month or if it's another 10,000, right? Like, what's the difference? And when do we enact this plan? So we have a written plan that we have in place and it's like, when we hit a certain number, that's when we'll, you know, push the button and fire all of a sudden.