 Okay, we're back, wrapping up Stratoconference. This is the last segment of three great days from SiliconANGLE's theCUBE, our flagship telecast, we go out to the events and talk to the smartest people, extract the signal from the noise, break down the event, talk to everybody, get a sense for the show and we've done that and now it's time to wrap it up. I'm John Furrier, the founder of SiliconANGLE.com and I'm joined with Dave Vellante, co-host of theCUBE from wikibon.org, premier research in big data. With Jeff Kelly, the lead analyst and the big data sector who put out the first report on market size and vendor leaderboard by revenue. Guys, welcome to the final wrap up. We've had a good day today. Tim O'Reilly did a fly by, great session there. Tons of CEOs, CTOs, tech geeks, data scientists, practitioners. Dave, what do you think? So John, I think there are five themes that I would take away from this year. Obviously a lot of great developments from last year but number one is this whole concept that we've been talking about a platform maturity and my take away at this conference is the platform is still not mature. It's just finally last year we saw some competition to cloud era with Hortonworks and MapR coming to market. You're seeing HPCC, Lexix, Nexus and now starting to really get to market. So a lot of work still has to be done on the platform but I think it's going to happen and I think it's going to happen fast. I think the second thing John and Jeff is the skills shortage. It's coming through loud and clear. A lot of people predicted it. There's a great opportunity for anybody who's a database administrator, a storage administrator, a statistician, a math geek, a BI professional. There's so many opportunities in this space and my advice is jump in right now. The third thing is machine learning. I mean that is a huge theme that machines actually helping us get to the place sooner where we can begin to apply algorithms and extract that valuable data. And we talked about application innovation. Again, I think it's the early days of app innovation. Really, some interesting startups but I mean this is, you know, any one and again a long way to go. And then the final one is I think the big one, it's affirmation, the intersection of enterprise technology and Hadoop and that's happening in a big way as we predicted. I agree Dave, I would add that my summary and take away that I want to extract and share is that big data has evolved just in the past year and two years since we were at Hadoop World, one year since the inaugural strata is that the size and the range of the opportunity is much bigger than I even anticipated and I like to think big on these things and I'm just seeing a massive swath of fertile ground for startups and the examples are endless, just Cloud Air and Hortonworks. A little skirmish, are they going to compete? No, it's just so much room to coexist, the innovation on the open source, they're all contributing, massive, the business intelligence, data warehousing business is not a do-over, it's a retooling, some old stuff's going to get thrown away as Bill Schmarzo said, but still some integration issues. I think the impact to society and the role of data is going to create a massive industry and I think this year we're going to see the emergence of the explosion of applications from, I don't want to say mom and pop applications but like little applications that make a big significant difference, data ISVs we've talked about, the emergence of data as a service, venture backed companies, picking out the best talent, PhDs and or developers within these open source communities that are flourishing, is going to create a massive tsunami of wealth creation for entrepreneurs, for businesses and for the companies that adopt big data and truly culturally integrate big data into their culture, so Strata essentially covered all that in a range of topics from educating people through an MBA of data science to geek talks on deep data dives to society changing paradigms, so to me I think that range is the astounding aha moment and again we heard from Couchbase talking about their strategies, performance, fault tolerance, high availability, they'll build on that with mobile and analytics, Mongo had some great examples we heard because Sandra having in some nice room, so the coexistence is a big theme that I'm going to add to our editorial calendar because I truly believe that this is a whole new industry being constructed, the people here at Strata are the players that are building the industry and I think that it's going to be a very exciting time, obviously the VCs are investing like crazy, we saw, I mean we saw Mike Dabber came on because he's happened to be from battery hanging around but all the VCs Dave I talked to were actually too busy in meetings to come on theCUBE and promote themselves, so to me in the venture community that means there's some serious stuff going down, they just don't have the time to even do promotion via theCUBE, they're going to do in deals and trying to get those big deals, so very exciting time, again also please Jeff to hear from you about your reaction to the big data study and your observations and talking to the folks here on the floor. Well I couldn't agree with you more, I mean I think actually one of the points we made in the study, which really was reaffirmed here this week was that the innovation is really coming in this market from all the startups we're seeing, all the small independent pure plays. The big guys are here, if you go out into the exhibition hall, you'll see all the big guys, you'll see Microsoft and you'll see EMC and others, but the players that are really doing the innovation that are really creating or starting to create the next generation of applications that's going to take advantage of this underlying big data platform which I think it's a little closer to a majority than I think you think. The platform side. Yeah, just look at all the guests we had on today that are doing some really interesting stuff from Tristata to Lucid Imagination, couch base, data stacks. I mean there's just so many small but exciting startups out there right now and I couldn't agree more. I mean there's so many opportunities and I think there's really no cap on it right now. I mean democratizing the ability to work with data is exactly what we're seeing here and it's just opening up so many opportunities for entrepreneurs. Dave, what's your take on the strata? I know I want to kind of go a little bit deeper. I think that's a good summary and we'll follow up with more content on wikibon.org with all the videos and obviously SiliconANGLE.tv. But I want to kind of shift it into what we've been covering in the storage, cloud and the big data area where there is this discussion going on with VMware, Pure Storage was on, Roll of Flash, Virtualization. All those are playing a role and David Floyd was talking earlier about some of the things he's seeing around the changes in these systems architectures. What's your view on that and relative to the big vendors who actually have the big deep pockets, IBM, EMC, Microsoft, HP, Oracle, what's your angle on that? Well, it's interesting to listen to Tim O'Reilly basically saying, create more value than you capture and I think that most of the industry thinks differently so the big guns, the big executives at all the large companies aren't here. The people that we usually see when we go to conferences, all the analysts and the journalists, they're not here, we're here because we're trying to create more value than we capture because we understand as Tim said that there's a means to that end and I think that I'm astounded, John. Remember when I went to Hadoop World two years ago, I was astounded that there was absolutely nobody from the storage and cloud and virtualization world there and still there's a paucity of people at this conference and yet this is where all the action is, it's where all the development is happening, it's going to, billions of dollars are going to be made on this topic and the energy is right and it's not a fad, it's not like green IT as our guest this morning was talking about, everybody was putting in their business plans, green IT and now it's big data, this is real. Couldn't agree more, I mean, we're just seeing so many opportunities and in terms of again talking about the platform, I think one reason I think it's probably a little bit more mature or perhaps a little bit more ready for the enterprise is due to the cloud model. If you've got companies that are providing services based on Hadoop in the cloud, kind of abstracting away the complexity who can focus on, who have the skills to work with Hadoop and some of these other competing platforms, that's a way that we're going to see big data applications kind of make their way a little faster than others might. I think that all the enterprise guys are coming and saying that Hadoop is not enterprise ready, we're going to make it enterprise ready. The reason why I think it's somewhat immature is because I don't think that's the right model. I think the ecosystem has to build up. HDFS and Hadoop, it's a whole new concept to storing information and distributing data and they've got to figure out the security model and the recoverability model and all that stuff. I don't think the answer is to just plug in a bunch of monolithic architectures for instance and solve that problem. So MapReduce, NextGen is coming out and I still think there's a little bit more work there. I think it's going to happen. It's going to go fast and I think very quickly we're going to move beyond to what Andries Weigand says infrastructure is irrelevant. I don't think it's irrelevant but it soon will be. Well, I think some of his conversations actually don't even hold up water anymore because he talked about a lot of things that just didn't play out. I mean, I liked Andreas but he was just totally off base on LaCube last year Dave. I mean, we're seeing- Yeah, he had some wild ideas. Well, they're completely obtuse to what's happening right now. I mean, you're seeing the technology obviously open source based. I mean, we heard that the bottleneck is not saying the network but it's the spindles. So I think backup's going to change. I think data domain like companies are going to come out of the woodwork there. But more importantly with Flash, the systems architecture is the key. And I think one of the things that I'm looking at is that there's so many changes around human capital and the application. So what I think I'm going to start focusing on for the next year is to continue to look at what I would call legacy big data thinkers and implementers. And that is, you know, big data really hasn't been, is not new, right? So you talk to anyone in the financial business, they've been doing big data for a long time. You go to New York and talk to anyone on Wall Street like big data, what are you kidding me? We've been doing this for years. So I think what you're going to see is you're going to see an injection of paradigms and best practices from different industries into this tech scene. And this is what Tim O'Reilly was kind of tipping his hand to, which is, you know, Google, Facebook, Twitter, Zynga, these are the new players that have platforms. And so I think the business applications, whether it's oil and gas, to financial, to healthcare, to government and society, is going to be very, very focused on that delivery of value on the application side. So I'm excited by that. And I think it opens up a whole new set of conversations that we could track and monitor and be part of. So I think that's super exciting. I just want to thank you, John Furrier, for bringing big data into my life. And it was a great call. And we're having so much fun here on theCUBE, working with your team at SiliconANGLE and the team at Wikibon and Jeff Kelley. You did a great job with that report. I mean, it's exploding, right? Everybody's talking about it. VC's want to talk to you. Companies want to talk to you. People want to dissect the numbers. Well, Dave, Dave, well, people a lot of like don't understand, and we're going to tip our hand a little bit further here, is that SiliconANGLE has predictive analytics and we use those predictive analytics to shape our editorial. And it's not a lucky strike that we're always right in terms of the areas that we're covering. And I think SiliconANGLE with our storage angle, our cloud and mobile and social has been great. Got great content there. ServicesANGLE.com. People looked at that site last year, were like, what? I'm telling you, that is going to be an explosive market. It's going to be great because there's so much dollars involved and it's going to be some real action going on. We heard from the guy who used to work at Ascension saying, man, the disruption in services is going to be massive. The other area is DevOpsANGLE. We launched DevOpsANGLE. I'm predicting here that DevOpsANGLE will be as big as servicesANGLE and big data in terms of attention in about a year and a half, two years, that vertical is going to be explosive. We're getting out early on DevOpsANGLE. And you know what? We're going to have more coverage areas as we hone our analytics and big data strategy. We're going to have more. So that's the deal. And I just want to thank you for being a great co-host. Jeff Kelly for a great report. Of course, Keyin on the board has been doing great. Keyin, Tran, great job. Mark Hopkins running the social and making things work dressed up every day with the tie. It's looking good. He's looking like a pro out there. And Alex Williams, who's here on the ground getting the stories, talking to companies. And so the team of people that make it happen are really the ones. And Justin TV and all the listeners out there and I mean viewers, thank you for watching. So I really want to just say thanks to everybody.