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Published on Apr 3, 2012
MIPBlog spoke to transmedia pioneer, beActive Media's Nuno Bernardo, at MIPTV 2012, where he's lanching a new music-focused project, Beat Girl. He also agreed - from 04:36 - that the term "transmedia" is now being over-used, notably for mobile or web spin-offs of TV shows. Whereas true transmedia is different strands of a story told across different platforms... if those platforms fit the story. Story first, platforms second!