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How Should Radio React to Limbaugh-style Controversy?

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Published on May 7, 2012

Is it a bad thing? Or is it great - as long as it accompanies strong ratings?

In this highlight from the opening conference of the recent Worldwide Radio Summit (http://www.worldwideradiosummit.com) moderated by Triton's Mike Agovino (http://www.tritondigital.com), Rick Feinblatt, VP/Greater Media Radio (http://www.greatermedia.com), and Scott Herman, EVP/Operations CBS (http://www.cbsradio.com), discuss how radio should react.

Can controversy be "bad" as long as the ratings are strong?

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