savvy Auntie, Melanie Notkin: 10 Show, Valentine's Day Gifts





The interactive transcript could not be loaded.



Rating is available when the video has been rented.
This feature is not available right now. Please try again later.
Published on Oct 8, 2009




Melanie Notkin is Americas premier Savvy Auntie, empowering the nearly 50% of American women who are not moms to celebrate all they do for the children in their lives, while living their own lives to the fullest. She launched SavvyAuntie.com, the first online community for aunts and godmothers, in the summer of 2008 to wide-acclaim. The website includes expert content designed specifically for aunts, activities, community and trendy gift ideas.

Melanie identified this influential segment of women, which she has dubbed PANKs (Professional Aunts No Kids), when she herself became an aunt. In February 2009, she guest posted for Lisa Belkins parenting blog in The New York Times to explain the value of aunts and godmothers in family life. The term has also appeared in More Magazine, TrendCentral.com, Washington Post, The Record, The Star Ledger, Dallas Morning News among others. On July 26, 2009, she launched Savvy Aunties Day, the first national holiday to honor aunts and aunt-hood.

As tastemaker, Auntie Melanie has been featured numerous times on NBC, CBS and BetterTV.com showcasing the coolest toys of the season. She was also contributing editor at Toy Wishes Magazine.

She has worked with sponsors including leading kid brands like Hasbro, Disney, Yoplait Kids, Sprout, Scholastic, and brands for women including Warner Brothers Sex and the City Movie Download, Turner Networks/TNT, and fashion sites like BeyondTheRack.com and BareNecessities.com. Her groundbreaking and effective advertising campaigns have been featured in Mashable.com, The New York Times and The Wall Street Journal where shes been lauded as a trusted source and spokesperson for Americas top brands.

SavvyAuntie.com was 2009 Webby Award nominee for Best Family/Parenting site and is a Springwise.com Top 10 Lifestyle and Leisure Business Idea for 2008. Melanie is featured on Mashable.coms list of top 5 start ups in New York Citys social media hub.

As a successful business woman, shes a weekly panelist on FOX News Strategy Room Business Hour and lectures at various conferences inspiring women, students and entrepreneurs on launching the business of their dreams. Shes been featured on First30Days.com, Business Week and Huffington Post for her leveraging of social media to launch and grow her business. She has documented the launch of her own business at her auntrepreneurial blog at blog.savvyauntie.com.

Before developing Savvy Auntie, Melanie was an interactive marketing and communications executive for global Fortune 500 companies, including New York Times Digital and American Express, as well as L\'Oréal. She is a graduate of McGill University in Montreal, Canada where she was born.

She is a Savvy Auntie and Auntie by Relation (ABR) to a number of wonderful children who are the loves of her life. She is also an Auntie By Choice (ABC) to all of her friends kids, who come in a very close second. Melanie resides in New York where she is surrounded by the very best the City has to offer.

You can find Melanie at





and of course at SavvyAuntie.com.


When autoplay is enabled, a suggested video will automatically play next.

Up next

to add this to Watch Later

Add to

Loading playlists...