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Product Lifecycle Matrix (Boston Square)

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Published on Feb 18, 2020

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Your Problem
You need to determine which stage of the product lifecycle each of your products fall under.

Our Solution
A Microsoft PowerPoint template to help you determine which stage of the product lifecycle each of your products fall under. Use this to both determine and communicate which stage of the product lifecycle each of your products fall under. Based on Market Growth and Market Share percentages, products can be categorized as: Problem Child, Star, Cash Cow, or Dog.

Communicate your product portfolio's key metrics clearly with this simple tool created by world-leading consulting firm Boston Consulting Group (BCG). Download our free Product Development Strategy Methodology to see how this tool functions as part of a product development process.

Key Benefits
identifies stages of the product lifecycle
communicates lifecycle stages for your product(s)
provides a professionally formatted template
can be easily shared with product development team
saves time on formatting

Microsoft PowerPoint Presentation
Estimated Time Required: 2 Hours
Skills Required: Analytical Thinking

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