 So all we're going to do from here is click on the blue button, create account. Okay. So we're going to create what Facebook calls a business manager. And so the business manager is what your ad accounts and what your ads are going to live under. So the business manager, you don't have to have a corporation or an LLC or anything, but you can name it your business name. So whatever your business name you want to run, you know, you're running with and bring it to the market, go to name it that. So whether it's your agency or whatever you want to, whatever your business name is, go ahead and put it right there. Perfect. And then your name and then your business email. So, um, this could be a Gmail, it could be a Yahoo, it could be anything. Oh, you know what? Perfect. Okay. Cool. So perfect. And then as we go in deeper to the setup here, Facebook will email you there and you'll want to verify that email. Okay. Cool. So we should be good. Now we're going to come in here to the actual setup. We'll, we'll come into the business settings and then we'll set everything up in here. And so what we're also going to do is we're going to create a folder at the top. So go ahead and, yeah, go ahead and confirm your email. Go ahead and check that email. Okay. Perfect. So we'll confirm now. And then, um, it should bring us to the actual settings and that's where we want to be perfect. This is where the game, this is where the game starts. This is where it's at. So now let's get rid of that tab. Let's get rid of a couple of the tabs. The post attendee zoom, X that one out, um, X out the Facebook one. X out the business, the Facebook business one to the right. Okay. So this one, yeah, let's get rid of that one. Let's get rid of that one. That way we could just stay focused on, on what, what, what's open. Okay. Cool. So here's where it all starts. Now at the very, very top, what I want you to do is I want you to create a folder. So just like you got that entrepreneur folder at the top, the bookmarks, create another folder and call this one ads manager. So if you can, oh, create another, yeah, create another folder. So we'll go to bookmarks and just add folder or, or yeah, let's go, um, let's see where is it at? Is it at the top of that? Can you scroll up higher? No, let me. Okay. So if anything, just, um, go back down, go get out of here and just go to, um, go to your bookmarks bar at the top and just maybe right, like maybe to the left of Panda, like just hover over to the left, go to the left, try to get in between Google algorithm and in between Panda. Like if you could just put the cursor, like in between, like a little to the right, right there, like not, not right there. Right click, right click right there and just create, yeah, add folder. It'll probably put it to the very right where it says other bookmarks, but that's fine. So, so right here, we're going to call this one ads manager ads manager. Perfect. And so this is our folder and all we're going to do on this, on this first call is we're going to save everything. That's important. We're going to save all these different tabs in here because as you come into the ads manager, it can seem way overwhelming. Like there's so much shit to click on. Like it can seem confusing, but we're going to dump it down. We're going to save everything and there's only a few things you'll ever need to click on ever. Um, and that's what we're going to put into the, into the folder. So let this be the first one. Let's bookmark this one and this one's going to be business settings. So let's hit the star at the top right, go and click that star to the left, um, right there in the URL. Yeah. Hit that star. This is business settings, throw it in that folder ads manager. And that's number one. So this is our business settings. Perfect. Okay. Cool. So we're good there. Now let's click on pages right there to the left. Let's check the pages real quick. Make sure that your page is connected over here. So click on pages to the left. Yeah. Down. So we'll make sure. Okay. So let's go ahead and add your page to this account. So we'll click on ad and we're going to, um, we're going to go it and just add a page. So let's note no up. Yeah. Add a page, click on that one. And then just, just type in your page right there, right there. Perfect ad page. See, so setting up a business manager, what we really did with DC digital marketing is we, we somewhat created an LLC within Facebook. Because before, before DC digital marketing, the fan page, the business page was connected to just you. Now it's connected to you and your LLC, which in this case is DC digital marketing. Now LLC, I'm just using it as an example, as an analogy of what a business manager is. A business manager is now where everything lives under. Okay. So, so the business page is not just you anymore. It's now part of your overall business manager. So, so this is where your new ads will be ran out of. So perfect. So everything is now there. So let's go ahead and, let's go ahead and you don't need to save this one, you don't need to save this one, but we'll save ad accounts. So go ahead and click on add accounts to the left ad account. Now this is where you'll start running your new ads from. So from this point on, you're going to have a whole new ad account. And this is what we'll want to set up. So go ahead and click on the blue one ad, and then we're going to, we're going to name this one. I would name it the same. So go ahead and, and, and, and click on add. And, and, and create new ad account. Let's, let's create new ad account and go to name it. I would name it the same as your business name. So I would, I would keep it the same DC digital marketing. That's the name of the business manager. And that's the name of the ad account. So the ad account is what is where the ads are ran from. The ad account is what's tied to a credit card. The ad account is what is what the pixel is tied to. So go to go my business and click create. Okay, cool. Now what you're going to do is you're going to click on your name right there in the top left, check that circle right there. And then to the right, you're going to go manage ad account. So admin access, you're going to go manage ad account bottom and shade that to gray, shade that to blue. I mean, shade the gray to blue. There we go. Assign. Okay, cool. So go to an ad payment info. Yeah, add it, add it right here. And then you can just click on, you can click on next and then just go ahead and add whatever right there and I'll pause this recording. Awesome. Okay, cool. So let's hit done right there. Okay, so here's the deal when it comes to when it comes to Facebook, like when it comes to like them wanting information or needing information, like you're going to always be able to reach out to me. Like from this point on way past these handful of calls, like I'm going to always be available for you. Let's just, I'm going to just throw that out there. So you'll always, you'll always have me. And I, I don't know everything, but I, I damn no, I damn near know a lot. Like I know a lot about this shit. Like I've been in this damn thing forever for the last few years, right? As manager. So I know a ton about it, but, but, but there's some things that come up. Like let's say, for example, your account gets freaking hacked or your account gets freaking shut down, little random things. Like you don't have to worry about it, but, but if anything random happens, you'll need to reach out to Facebook. Like I won't have the answer. So you end up having to reach out to Facebook and, and, and I'll show you how to do that, but if they ever, like whenever you reach out to them, the only information they'll really ever need is they'll want to know the account number. So your ad account number is at one, three, five. So, so that right there, you'll want to bookmark this. This is your ad account number, your ad ID account number. So just go to book market and just name this one ad account. So hit the star and then just hit, just, just titled it, titled it ad account. Perfect. So ad account in that folder done. Perfect. Okay. So we're good. So now your ads, when we ran out of this account, um, DC digital marketing and we'll see that as we go and run the ad later on. So let's scroll down to the left. Let's go ahead and connect the Instagram account. Go ahead and click your, I click Instagram account and connect your IG right there, um, to the left Instagram. So go to an ad and then just go and integrate it here. You'll need to add your, um, yeah, connect your Instagram account. You'll log in if you're not logged in already. Yeah, you don't have an Instagram account. Oh, you don't. Okay. Well, then it's all good. Okay. So you don't need this part then. I thought you did. Okay. Cool. So let's X out of here. And then what the thing is, I don't know, because last time I tried to do it, it ended up merging my personal and the business. So I don't know how to. Yeah, that's fine. You're personal. You only need one Instagram account. So you, I wouldn't recommend creating one just for your business. Like, like use yours. Like I use one that you have right now. Like that is your business. Like you are your business. Like I would, I would use that one. Okay. So do you have one? Yeah. Okay. Okay. Well, then yes. So then check that box right there, the DC digital marketing. And then just hit finish. Okay. Cool. So you're good. Is that the one right there? Dominic one white? Yeah. Perfect. Okay. You're good. Okay. Cool. So now to the left, we're going to be working with everything on the left. So let's scroll down. And now what we're, what we're going to do is we're going to scroll down and we're looking for the next one down would be data sources. So let's hit data sources. And what we're going to do is we're going to just actually know what. Um, yeah, let's, let's do this now. Hit pixels. And let's just make sure we have a pixel setup. Okay. So let's add the pixel here and this one will be digital DC digital marketing. So take away pixel, take away the word pixel, take away the, the, the S. Just DC digital marketing. Perfect. And then continue. Okay. Okay. Cool. So, um, now if you have, do you have cartridges still set up? Yes. Right now. Okay. Okay. Perfect. So then, so then, um, what we can do is we can, it says right here, are you, are you ready to set up your pixel now that you've created a pixel? You need to implement some code on your website. So let's do that. So let's go ahead and click on, um, continue. You can set up your pixel later or yeah, do the second one, complete the process, installing your pixel. Now do the second one, set up the pixel. Now yeah, click on that one. And then all you're going to do is you're going to click on manually, manually add pixel, click on that one. And then we're going to copy this right here. So go ahead and hover over right there, click and then continue. Actually, you know what? Scroll down, scroll down, actually go back, hit the back right there. Yeah. And then scroll down and we're going to make sure that all this is turned on. So scroll down. Okay. So right there where it says turn off, switch that one at the top and then switch it back on, turn on. Okay. Perfect. Now they're all blue. Okay. Cool. So now hit continue. Let's just hit continue. And then what we'll do is we'll exit it here. So now. Yeah, so yeah, you could excel. So now let's just, we might as well just go to a cartridge page real quick. Let's go to cartridge and let's just open up my pages to the left. And we can just put that code on any page. So let's click the green to the right. And then what we're going to do is we're going to just go with squeeze page. Let's just, let's just get a page up just for now. You can always change it later. But we want to put that code on a piece of, on a page real quick. So just click on squeeze pages to the left above. You'll see squeeze pages. And then just choose, choose any page for now. Like choose that top one, that first one. You can always change it later and then hit select. So next out of this, hit the red, the red circle. And then what you did is you clicked on preview. So don't click on preview, click on select and then they're selected. So now click the green one, launch builder. And now it's going to, it's going to bring us over here where we're going to name the page. So name it, you know, just squeeze page. And again, you can always change it. You can always delete it. You can, this is just to get it up real quick. So squeeze page and then just put no category for now. So hit the dropdown, put no category. And then at the bottom, select site, put no site. And then hit create. Okay. So the very first thing that I do is I'll name the page just like that. And then as I come in, the very, very first thing that I do when I, when I come into a new page, go to scroll down. This is just a basic tutorial that you'll see in the beginning. Anytime you log in, so start that and then just click, just click next. Keep hitting next, the next freaking seven, eight times. Just kick next, next, next. All this is doing is giving you a description of everything to the left hand side. So if you've never built any pages in here, everything is to the left, but I'll, I'll give you a huge crash course on all that. But the very first thing that I do when I come into a new cartridge page is I'll always click on settings to the left. So if you, if you keep hitting next, you'll come in to the builder. Okay. So let's get started. So as we come in, the very first thing I do is I click on settings to the left and I change out the SEO parameter. I change out the page title. So what we named the page coming in was squeeze page. That's internally, but the page title, I don't want the general public to see squeeze page. Right. You know what I mean? I can leave it internally named entitled squeeze page, but what the public sees in the page title, that can be different. Right. So just like you have these three tabs open, confirm your business email. You have business settings and then you have a cartridge tab. That's the title in the tab. Right. So as someone's on your cartridge page, they'll see the title in the tab and I'll want that to say something different. Okay. You know what I mean? So depending on what page that is, maybe download your free PDF or schedule your call now. Like it, the page title has to be short and descriptive and just straight to the point. You know, like, like, so, so again, I wouldn't name it squeeze page. I would name it something else. Yeah. Free, free PDF, your free PDF, download your free PDF now or something like that. You know what I mean? Um, download your free PDF, download your free PDF now or something like that. So if that was a landing page, a squeeze page for the PDF and then, and then, and then let's say, for example, they come here, they enter their name and email, they download the PDF, they then go to the next page, which is a thank you page, right? Then I would create a second page. I would create a thank you page. I would come in, I would hit settings, page title. I would rename it. I would, I would put something like, thank you for downloading your PDF. Or if that thank you page, if I was, if the objective was to get them to schedule a call, I would maybe change the page title, schedule your call. Now, you know what I mean? Cause that's what they see in the title of the tab. Right. So, so whatever page they're on, that's what I'm trying to name the page. Okay. You know what I mean? So, so, so whenever you do anything to the, to the left here, you always have to scroll down. So scroll down right to the left and always apply. You have to always click that green. No, no, no, to the right inside. No, to the left, to the left inside the, the SEO parameters. So scroll down, take that cursor down right there. Yes. You always have to scroll to the bottom and click apply. Oh, okay. Yeah. So whenever you're in the settings right here, you'll always click apply or else it wouldn't have saved. So the very first thing I do when I come into a page, I change the page title and then what I do, number two, hit the settings again to the left, hit settings. And then what I do is I hit tracking code and I add my pixel. So to the very, very bottom, you'll see Facebook. So scroll down right there, paste in the code right there. Apply. Perfect. So you're good. So now what we're going to do is we're going to hit the, it's a three, it's a three click exit from a cartridge page. So you're clicking three times to exit. So it all starts with the top right, that actions. So now that we clicked apply, we're good. We'll go back and edit later. Hey, you might just do a kind of, kind of choppy, bro. I don't know. It's, it's, yeah, it's kind of going in and it's a little better. Let me just, just keep me posted. Let me know if you can hear me okay. Okay. Okay. So we clicked apply to the left. Now we'll come back and edit later, but right now we're going to just exit. We just wanted the page up for the, for the pixel. So now let's click on actions to the top right. And it's a three click exit. So here's what we're going to do. Don't click on anything now, but let me explain what the three clicks are. We're going to save progress. That's click number one. And then we're going to click actions again, and we're going to publish live. And then we're going to click actions again, and we're going to return a dashboard. So it's a three click exit. Okay. So go to save progress, save progress. And then, and then X out, and then publish live. So we're going to X out of this, right when this saves. So X out of that. And then go back, publish live. And when you publish live, this is where you change your domain. So right here, don't X out yet to the left, get the page link. This is where you edit your link. So once we integrate your domain to cartra, this is where you'll hit the pencil to the right, you'll hit the edit, and then you'll, you'll hit the drop down to the left. So you'll hit that drop down right where you see the URL, you'll hit that drop down, and then you'll see your domain. So once we integrate your domain, that's where you'll see your domain. So DC marketing, whatever. Dot com forward slash PDF or whatever. You know what I mean? Yeah. So, so that right there is where you'll, you'll choose your domain. And then all you're going to do is customize that back in the SZ01. Like you'll just name that whatever the page is. Okay. But everything's going to be tied to your domain, not this, not this Dominic white dot cartra.com link. Right. So great. Your domain when we get there. So for now, just, just, just edit that, put PDF or your free download or download, thank, or download now or whatever, just put anything for now. And so what we just did is we just added the pixel to the page. So what you always want to do when you save it. So hit the checkmark, just save it. What you always want to do is copy it, open it up, open up a new tab and paste in and open up that page. So copy that link, open it up in a new tab, paste it in and, and, and open it up. You want Facebook to read it for the first time. So go ahead and copy that link. All right. Yeah. So copy that, open it up in a new tab. That way Facebook can read it for the first time. And do you have your, do you have your Facebook pixel? How do you have a Facebook pixel helper installed? Thanks, though. So right there in the top right, click on the little hammer. Yeah. Click on that one. Do you have your pixel helper over here? Um, no. So you have, um, okay. So let's, let's do that real quick. Open up a new tab, go to Google and just install this real quick. It's simple. Go to Google and then just search, um, Facebook pixel helper. Yeah. So go to Google and then just type. Yeah, you could do there. Facebook pixel helper. This right here is just a free plugin and, and it allows you to, to, to, to see if your pixel has been installed correctly. Actually, you do have it. Yeah. So I didn't, I didn't see it up there though. Where's it at? Let's, um, okay. Perfect. So it's right there. Okay. Okay. Then yeah, re, re-enable it. Perfect. Okay. Cool. So let's hit the hammer thing again. Yeah. Let's X out and let's see if it's over here now. Um, there it is. Okay. Cool. So maybe, maybe, um, maybe pin it. Can you pin it? Actually 30 pin. So it's good. So you're good. So now go back to the cartridge page and refresh it. So not this one. The other one that's open. Oh. Yeah. The one, yeah. The one that you just published live and yeah, this one. So refresh this one. And now if you, if you look at the pixel helper, where did it go? Yeah. So click it and then there's your pixel helper. So pin it, hit that little pin to the right. Yes. Yeah. Let's pin it. Okay. There it goes right there. Click on the, click on it now, the blue and the number two. Click on that and you'll see that your pixel has been installed correctly. Oh, nice. So DC digital marketing. There's your pixel and, and I always naming it is one thing, but I'll always, when it comes to a pixel and, and knowing if it's the right one, I'll always just remember the last four digits, 90, 56, 90, 56, that's your pixel, 90, 56. So, so I'm always paying attention to the numbers, but also the title DC digital marketing. So, um, so that right there just, just shows that your pixel has been read by Facebook for the first time it's been installed correctly and we're good. So now let's go back to the business settings. And we're going to go ahead and, um, we won't bookmark the pixel. So let's close this. Yeah. Close, close the cartridge. Close this right here. Close, right there. Click close on, on the published page down. No, down. Close on the, on the cartridge right here. Oh yeah. Close. And then let's click the green button and return a dashboard. Return dashboard. Yeah. Click the green actions. So remember, we're on the third click now. We say progress. We publish, return a dashboard. So exit here. Now let's go back to the business settings. The Facebook business settings to the left, the tab, click on that tab. Okay. So now we're good over here. So right now we're going to click on add people. So click on add people. You got to add yourself, your name to the pixel. So click on add people. Click on your, yours is already there. So now manage pixel, the admin access, shade that to blue. And then we're going to assign. Perfect. So hit done. And then now refresh that red dot should turn a green. So refresh this page. Okay. So your pixel is active. You're good. And, and, and now we're, we're, we're moving along, man. So, so now score to the left. Everything is to the left. Scroll down. We got data sources. Let's scroll down further. Now we're not going to bookmark pixel from here. I'll show you where to bookmark it from, um, but let's X out of here. So scroll down, scroll down, scroll down to the left. We're, we're going below data sources. Um, yeah, scroll down. And so what we need next is brand safety. This is what you'll want to do next. If you haven't already, but you'll want to hit domains. You'll want to choose that one domain. If you have one now, then that's great. But if you don't, we'll want to choose that one domain that you're going to use for a car truck. So that one domain, you're going to also integrate it here with, with this as manager, with this, with this business manager. So, so what do you mean? Like my website? Yes. Your website address. Yeah, I have a website. Okay. Perfect. So do you have it through GoDaddy? Um, I think I merged it with, uh, Squarespace. So it should be on the Squarespace. Did you purchase it through Squarespace? I believe I purchased it through GoDaddy, but I merged it with Squarespace. It's been up for a while. Okay. So then you, if you want to leave it there, then that, then that's, that's totally fine. Then that, then you'll have to get a second one for, for a car truck because it can only go to one page. So you're going to go to Squarespace or it, or it's going to go to car truck page, you know, so that's to go to one or the other. So you can, you can decide on that later. If you, if you need to, or you could just go get a second one. And, and then that's the one you use for Cartra. And that's the one that you're going to use for, for Facebook as well. Oh, okay. Okay. Um, okay. Well, let's walk through it. Let's walk through that process. Okay. So do you, do you use a Squarespace at all? Yeah. Yeah. Okay. So then if anything, you'll want to get a different domain. If you're going to leave that Squarespace, which I don't, what, what type of page is it for? What is it for? What, what are you doing with that one? Oh, it's just the business page. Okay. So I mean, if anything, I, I mean, it's up to you, but, but Cartra is for everything. Like I would use Cartra for everything, but it's up to you. So the same page that you have with Squarespace, Squarespace, you can easily make inside of Cartra. Oh, yeah. So, so I can always help you with that later. We can clone it and make it look exactly the same. I mean, I can, I can help you create the same exact page inside of Cartra. But my point is, is that we need, we need a separate domain. So if you're, if you're going to leave that domain with Squarespace, then just go create a second domain, buy a second one through GoDaddy. And that's the one you'll use for Cartra. Oh, okay. Okay. So yeah, I might end up just doing the GoDaddy route. Yeah. Yeah, for sure. So this right here, why don't we just, I mean, because the name that you have right now with Squarespace, that's not the page you're going to be running ads to. No. So that's what this is all about. So this domain that we're going to put here is the one you're going to be running ads to. Oh, okay. Okay. So that's what I'm saying. If you need to get a second one, then we'll get a second one. You know? Yeah, I had to get a second one. Yeah. So, and here's a little hack too, man. Here's a little hack on how to get us a GoDaddy one for a discount. If you go into, open up another tab and just go to new incognito window. Go to new inc, yeah, just open up another one. Just go into new incognito. So just maybe hit the three dots. Yeah, new incognito window. And then just go to Google, go to Google.com and then, um, and then right there in the search, type in cheap domains and then what you'll see at the top is you'll see a GoDaddy ad. So the GoDaddy for 99 cents. Now, in order to get that discount, you'll need to register it under a different email and a different credit card. But once you purchase it for a dollar, you can merge it with your existing GoDaddy account. Hmm. That way you can have everything in one account and you don't have multiple accounts, you know what I mean? Right, right. But, but that's just the way you can buy it, you know, different email, different credit card. You get it for a dollar for the first year and then after that, you know, it's a 14, 15 bucks or whatever. But, but right after you purchase it, you can for sure, I can show you how to do it. You can just merge it and add it to your existing account. Okay. But that way you don't have to pay the full price. You know what I mean? For the first year, you know, just get it for a buck. But that's how you do that. So, so later on, grab a domain and then we'll just get back to this part on the domain side. But that's what we'll have to do is we'll have to integrate that whatever domain you're using for Facebook advertising, we need to do, we need to integrate it with Facebook. Okay. Okay. So, so let's go back to the business manager and we'll just get back to that part. And you know what, why don't you, why don't you bookmark this? Let's just bookmark this. Let's bookmark this and let's name it domain. This is domains. We'll get back to this part and we'll hit, yeah, we'll save this one. And then so to the left, we got, I think we got one more to the left. Scroll down. We have business info. So we want business info right here. You want to fill out as much of this information as possible. It doesn't have to be a corporation. That could just be your DC marketing, your DC digital marketing, the business name, the address. You'll want to put in all this information. The more information, the better inside of Facebook. So let's fill this out real quick. And then the email is already verified. So you shouldn't have to, you shouldn't have to verify the email again. And this website, go ahead and put whatever you have for now. Perfect. And then you don't need the tax ID. Just click save and you'll be fine. And then so, okay, so up the country. Okay, cool. So let's choose that. I think it might be under United. Yeah, type in, type in United. There we go. Perfect. Awesome. Okay, so save and then scroll down just a bit. We'll see, we'll see, go down a little further in the middle and the top to the right. As far as it goes. Yeah. Okay. So then let's see, refresh this page real quick. Normally you'll see a little bit more. You'll see web, you'll see email, but scroll down. See if you can go down as far as it goes. Okay. Okay. So then that's fine then. Okay. So then to the left, there's nothing else to the left that we need. We just need to get back to the domain. So once you purchase the domain, we'll get back and we'll integrate it over here to the left. So we're good here. We're good here. So now let's click on the dots at the top, those dots at the top. And now we're going to bookmark a few other things. We're going to bookmark, let's go to as manager and let's bookmark, let's bookmark from there. Okay. So here, just go ahead and put no. Okay, cool. So now everything from this point on is going to be rented through this ad accounts. Let's bookmark this and let's name this one. Let's name this one dashboard. This is the dashboard. So, so this is where we're going to be able to see our numbers. This is where we're going to be able to run ads from. This is the dashboard. Okay. Perfect. So now let's click the dots to the left and we're going to bookmark a few more and then we're good. And these are all the most important tabs. So let's click on, let's go to billing. Let's go to billing. Now we put the credit card in, but I'm going to have you save it from over here. So let's click on billing because the billing, knowing your, click on, let's click on payment settings. Click on payment settings right at the top. Knowing your billing date is really important. So we're going to bookmark it from over here and we're going to name this one billing. So right here, let's name it billing. So that's the card on file. That's the billing date every 28th. As you start to run ads, click on manage. Okay. So because it's a brand new account, Facebook just wants to know that you're legit. They want to know that that credit card is okay. They want to make sure that when they charge it, it's okay. So they start yet a very low threshold. So as you start running your first few ads, actually your first ad, as you run your first ad, you're going to be billed. Let's say you're running it five bucks a day. 10 bucks a day or whatever it may be. What's going to happen in the first few days is you're going to receive a bill every two dollars. So Facebook is going to charge that card every two dollars. So if you're running at five bucks a day, they're going to probably charge that card. Actually, not probably. They are going to charge that card twice a day, twice a day, every two bucks. Right. So, so that's only in the first few transactions. Once they charge that card, at least maybe the first three days, let's say the first day you're running five bucks a day, they charge it twice. Second day, they charge it twice. The third day they charge it twice. It's only the first few days. And then that threshold increases and then it'll go to maybe 25 bucks. Now you'll only get, you'll get a bill every 25 dollars. And then once they bill it for 25 bucks, then you can, then you can increase it from there. And so what I do, go to an exit of that hit council. Once you get past the threshold, I increase it way high. Like I'll take it up to, let's say 900. And that's, let's say, for example, 900 is an amount that you're probably not going to even hit the first few months, right? Cause maybe you're, maybe we're only spending 300 a month or maybe you're only spending 200 a month or 500 a month, whatever it may be. 900 a month, you're, you're not going to probably get to anytime soon. Maybe not in the first few months. So the reason why I'll change it to 900 is because I'll never hit that threshold anytime soon and I'll only be billed on the 28th. Okay. Right. Instead of being billed every 25 bucks or whatever, you know, that's just me. I don't want to, I don't want Facebook to charge me freaking every damn week. You know what I mean? Charge me once a month. You know what I mean? Right. So that's just me. I like to be charged once a month. So knowing your billing date is important. Knowing your, your card is important. And then, um, and then, and then scroll down your account spending limit. You can change that right there as well. So if you click on set your account spending limit, what I do right here is I actually, I don't like to set a limit. You, you can, but if your ads are going, going good and your capturing leads, the last thing you want that thing to do is shut off because you hit your limit. Right. You know what I mean? So I wouldn't even put a limit, but, but you can always control that. But, but, but I wouldn't. And what I do when we set up ads, we can always set a calendar. So a start date, an end date. So we can always know when that ads going to end. So we don't overspend and we'll do that in the, in as we set up the ads. So we don't need to do it there, but I'm just showing you, you have that option. So we bookmark it from here. That's called billing. So now let's click on the, the dots to the left. And we're going to click on, we're going to bookmark a few more. And then that's it. We're going to go audiences. Let's bookmark audiences. And what we'll do for now, just, just because we already have it up. And this is, this will be for the example purposes, but this is, this is just the framework and what you can always, you know, expect to do. Click on create a custom audience. We'll get more into this as we build out more pages, but go and click on website. And then click on next. And what we'll do for now is we'll simply. See, this is very weird. I don't know why we just set up a pixel. I don't know why it's having you set up another one. This is, we'll get back to this part. There's some kind of hiccup in Facebook right now. Cause this, this is the third time that I've seen this happen with a client. We already set up a pixel. Now it's making you set up another pixel, just X out of this. We'll come back to this part. Oh, actually, I think it, I think you just created it. That's fine. That's fine. But, but I don't, I don't want to use that pixel. See, so now, now a second pixel was just created. I don't know why Facebook's doing that. We just set up a pixel, but now it's forcing you to set up another pixel, which I don't know why it's, why it's doing that. I think it's some hiccup that Facebook is, is, is going through right now. X out of this and we'll come back to this, but I want you to bookmark this. This is custom audiences. Custom audiences are the most important. So just name this one custom audiences. Custom audiences is creating audiences of everyone who's engaging with your stuff. So as people start to watch videos, maybe you're running video ads. As people start to watch your video ads, you're going to create a custom audience. As people click on your ad and come over to your landing page, but don't opt in. You're going to create that custom audience. As people come to your landing page and they opt in and they end up going to your landing page, you're going to create that as a custom audience. So these custom audiences are very, very important, man. This is where your money's at. Your money is in retargeting people who have engaged in your previous ads. And engaging in your previous ads means they watched your video or they clicked and went to a landing page. So, so with that basic data, we want to create audiences to be able to retarget those in the future or maybe exclude and not target them in the future. So for example, if you're, if you're running ads to capture a lead, I go to your landing page, I enter my name and email. I then go to your thank you page. That's a lead. Anyone who were, anyone who, who were to ever land on your thank you page. That's a lead. Okay. So then that link, that thank you page URL is a custom audience. I name it in Facebook leads. Now, as I go run my next ad, I exclude that audience. Anyone who has already opted in, they don't need to keep seeing my ads. Right. That's custom audiences. So we'll build out those audiences as we go along. But that's where your money's at. Your money is not in running, is not in running one ad and expecting people to opt in. The money is in retargeting these people who have seen your last three ads. Okay. People who watch your last three videos, they're all in a custom audience. I'm showing them my next ad. People who have all clicked went to my landing page, but haven't opted in. Those are all audiences and I'm going to retarget and I'm going to keep showing them more ads. Right. So that's how you start to build trust. And that's how you start to build that, that, that credibility. And that's how you start to build that omnipresence where people keep seeing you every time they come into their newsfeed. They're seeing another freaking ad on Dominic because all we're doing is retargeting those who are engaging. Right. Only reason why you're seeing my ad because you clicked on my page. Only reason why you're seeing my ad because you watched my last video. There you go. Right. Those are custom audiences and that's where your money's at. So this part's bookmarked. So now let's hit the dodge to the left and we're going to click on, let's click on events manager. I'm sorry, what did you say? Events manager. Yeah, we're going to click on events manager and then over here, this is where we have to integrate the domain. And then this is also our pixel. So exit of this. Okay. So, so that first one default offline event. So that might have been actually, let's see. So the other pixel, go back to the, the cartridge tab at the top, the cartridge, I think it's here, download your free PDF, go to that one. Look at the pixel on that one. Download your free PDF, the tab that's open already, the top. So the cartridge one, download your, yeah, that one. Look at that pixel real quick. So that pixel, the last four digits, 90 56, go back to the events manager. No, you don't got to copy it. Just go back to the events manager. So 90 56, refresh this page. See, so that pixel, I don't know why that pixel is not, is not showing now. So now what Facebook just did is they, they defaulted us to this other pixel, which that's fine. We'll use this other one. Oh, yeah, it's not coming up. But the other one is, is that new one, DC digital marketing, marketing's pixel. All right. So that's the one we're going to go off of. We're going to go off of that one. So click on that one. And you can always rename it. You can always rename it. And so we'll go off of, we'll go off of this one. So scroll down, scroll down a little further down in the middle. Yeah, right there down. We're going to go down to continue pixel setup. We're going to use this pixel. So Facebook pixel, click on that one. And then connect. Okay. And then install code manually. And then click the green one, copy. And then continue. Yeah, copy it and then continue, make sure all this is turned on. So turn that on, make sure everything is turned on. Perfect. And then continue and then X out. Now here's what we're going to do real quick. X out of this. Yep. Let's go to cartra, not the download. You're free. Let's go to cartra that one. Yep. And then let's open up that page, hit the three dots and go to edit. On the page. We're going to replace that pixel. So hit the three dots on the page. So down on the squeeze page, those three dots. That's how you go into that note to the right on the page, squeeze page. Oh, so those three dots hit edit. It's all about the three dots. So whenever you see a page is the three dots, click on the three dots. That's how you go back in to edit the page. So let's click on the green one. Let's edit this. Let's go back in. Let's hit settings to the left. And tracking code. We're going to replace that pixel. I don't know why that first pixel didn't register, but it's all good. This is the one, this is the one we'll use. That's fine. So let's click on settings and then we'll click on tracking code. Yeah, this is just like the, the, yeah, the tutorial. So at the very end of it, you could just put don't, don't show again. So let's, um, is we'll come back in here, settings to the left. And then tracking code and then replace that pixel. So delete that one at the bottom and just paste in the new one. Okay, cool. So apply. So save progress, publish live. And then, and then grab, actually it's the same link. So yeah, just actions in the top right, save progress, publish live, and then return a dashboard and then just refresh this page. So the new pixel should now be there. So click that helper. This should be the new one. Yeah, there it is there. So 0246, 0246. Um, so go back to Facebook, the events manager. And let's now, let's now refresh this page. And we should be, we should be good. So now you're going to bookmark it from here. This right here is your pixel. So let's refresh this and let's wait for this to load. So now the 0246, that's your pixel. So close out this and now scroll down. So you'll see it right there to the right, 0246. And then scroll down a little further. Get rid of that top part. So you can minimize that top, that yellow. Yeah, right there. Yeah, get rid of that. Okay. So, so right here. So as your pixel starts to, as that page starts to get more activity, you'll see everything right here in the bottom, right? Where it says events, but right where it says add events that drop down above add events. This is where you grab your pixel for future. So from a new website. So all you'll do is go from a new website. And then, and then over here, install code manually. Copy code is the same thing. So there goes your copy. So you can now get that code and go put it on another page. Oh, nice. Hit, let's get out of here. So let's X out. We're going to bookmark from here and this is pixel. So there's bookmark from right here. This is pixel. Perfect. Done. Okay. Cool. So last one, dots to the left. Actually, know what? No, no, hover over the blue triangle to the left and click on custom conversions. This is what we'll set up when we, when we, when we get a thank you page up. So let's just, let's just bookmark it from now for now. Hit the star and just name this one custom conversions, custom conversions. Okay. Perfect. So now hit done. And now let's look at this folder real quick. So let's find this folder and let's see everything we just dumped into it. So yeah, it should be right there. So that's mad. Okay. Perfect. So as manager, here's what we got. Business settings are ad account, domains, dashboard, billing, custom audiences, pixel, custom conversions, and that's it. So those right there, man. Yeah. I'd park that somewhere at the top. Like, yeah, just try to put it to others. Yeah. Click and drag. Yeah. Just drag it. See if you could park it up there somewhere. Perfect. Okay. Perfect. Click on one, two, three, four, five, six, seven, eight. Those are your top eight tabs, bro. There's nothing else to know about Facebook ads. Other than, other than how to fill in the blanks. So once we, once we get our links up, our thank you page for Cartra, then we can, then we can add it. You know what the custom audience, let's actually know what, no, we're going to do that on our third call. I don't want to overwhelm us right here, but this call was all about bookmarking and then our next call will be all about filling it in. Filling in the audiences, filling in the custom conversions with the actual links from Cartra pages. Okay. So yeah, so we'll say that for our next call. And then, and then adding the pixel on the pages, that's normally our next call, but we, we already did, we did that kind of right now. We added the pixel to the, to the squeeze page. So it's those eight tabs that you'll ever really need to know ever when it comes to this whole entire platform. So over the next few calls, I'll teach you how to actually run the ads. But right now, what I, what I really wanted to do is, is focus on, focus on getting up another page of Cartra with Cartra. We're good on the ads manager side. That's all we're going to need to do on the, on the ads manager side on call one, but, but now go back to Cartra. What you'll want to do is you have a squeeze page. So if anything, you can click on the green one. You can click on squeeze pages again and just look at all the other templates, like if that's not the one you want to rock with, fine, which is a different template, but right now it's all about getting together a squeeze page and a thank you page. And then, and then just really breaking down this Cartra site. It's, it's the squeeze page and there's a bunch of templates. So if you scroll down, there's a bunch of different templates. So it's a squeeze page. It's a thank you page. It's all about breaking down this Cartra. Okay. Because all we really need for our next call is, is, is the squeeze page and the thank you page. So I don't know. Yeah. And you know what, what we're going to do? Do you know much about this Cartra site? You don't, not, not yet, right? No. Okay. Here's what we're going to do. Here's what we're going to do on our, on our next call, we'll focus on Cartra. Sounds good. On our next call, because we're going to need a few of these links to go fill in the blanks on what we bookmarked. We, we bookmarked custom audiences. We need some links. We bookmarked custom conversions. We need some links. So let's, let's focus on Cartra on our, on our next call. I'll teach you to build out these pages on our next call. Cool. I'm sorry. Okay. But in the meantime, make sure that you're also on the Tuesday and Thursday calls, bro. So what, what time zone are you? Are you Eastern Central Central? So every Tuesday and Thursday at three p.m. Central Cartra does those live Q and A's. So have you registered for that? No, I haven't. Okay. I'm going to send you the link right now. Let me send you this. Just go ahead and I'm going to send it to you in the chat. Register for both, for both calls. Because I always tell people the first 30 days, try to jump on these calls. Like I just sent it to you in the chat. The first 30 days is so important to, to, to, to understand this platform. And so all that is, is every Tuesday and Thursday at three p.m. Cartra does a live Q and A where they jump on, they do a screen share. They answer questions. So you may not have a question. But I'm telling you right now, if you jump on that call, you're going to hear a million people ask a question. And those are all questions you had to go because they're all beginners. Everyone's learning for the first time. That's, that's what these calls are designed for. And Cartra, they jump on, they screen share, they put their camera on. They're showing their face and they're just going through and answering people's questions and showing you how to connect the dots. So even if you don't have a question, jump on, because you're going to have, you're going to hear a million, a million answers of shit you needed to know, needed to know yourself. You know what I mean? So the first 30 days, it's so important to really get acclimated and really jump into the community and start learning this stuff. Cause I tell people all the time, man, if you're building a business today, small business, medium sized business, whatever, and we're trying to build it on social media, it's Facebook ads and Cartra. Like those are the two things, bro. So I would, I would dump all my energy. I'd put all my time. I, I would invest everything into learning Cartra and learning Facebook ads and you got me for both. So, so, but in the meantime, these calls will help you a lot. They'll help you a lot. Like these three people right here are freaking nerds, bro, especially Daniel, Daniel and Dazeia, Dazeia, I think that's how you pronounce her name. Daniel and her, the guy at the top, he's kind of just, he's kind of just, he's smart too. He understands all this shit too, but it's really Daniel and that chick that, that, that are freaking, that's Cartra support. So they just answer questions and they're freaking just, they're, they're freaking geniuses at what they do, man. So these two platforms, bro, Facebook ads, Cartra, and you can build a huge business by mastering those two. So I'm here to help you with, with both of them, man, but try to jump on those calls when you can. And then, and then let's schedule on, on, let's schedule our next call. Our next call will be all Cartra. We'll put together some pages and then go from there. Perfect, perfect. Cool. All right, D, I'll send you this recording tonight, bro. And then let's chat ASAP. So let's schedule your next call when you have time. Okay. Cool. All right, D, talk to you soon. All right. Okay, bye.