 2013 and 2014 is the year of influence. I think a lot of brands are starting to realize that there's a large opportunity in marketing to influencers. I love building those communities. I love connecting with the people who create content, who build audience, and who love to tell stories. And that is really where brands need to focus energy for their social and digital strategy. Not just sending out form letters and asking them to talk about your product, but to do it in a really, really smart and strategic way to build relationships with people and individuals that really yield results unlike anything else. As someone who's been in the influencer marketing space for so many years, I am super passionate about how influencer marketing has grown and the potential for the next few years. Dollar for dollar, the return is astonishing from a reach standpoint. We're really talking about getting genuine, authentic impressions from people versus really passive impressions from regular advertising dollars.