 The children's place has always been dedicated to providing amazing product at an incredible value. And Easter has become a moment for us where we are outfitting families for the spring season, for the Easter season, from the littlest to the biggest in the family all the way through adult. We are announcing our Spring 23 brand campaign in partnership with legendary football players Eli Manning, Sean O'Hara, Justin Tuck, Emmanuel Sanders, Brian Westbrook, really an all-star lineup. When we're concepting the brand, we knew the space that we wanted to play in. And it was really natural for us to look to Eli. He was not only an incredible and iconic legendary player, but also really instills everything that's important to us as an organization. We reached out and again the synergy was there, the connection was there, so was the excitement. And we ran with it. It's a, you know, a brand and a company that I know my kids use the products, have bought the clothes. And so it just made a lot of sense. And, you know, thought it was going to be a fun campaign. And I was excited to be a part of it. It's truly a one-of-a-kind partnership, especially in the children's retail space. The campaign is meant to really highlight in a very disruptive way what we can bring to this season. Our core customer is a millennial mom. And so I think a lot of people would say, why did you pick five professional male football players to star in your campaign? I believe that there is a huge opportunity to appeal to women through sports and it's really untapped. Women in a lot of ways are just as invested and interested. It's just been a predominantly male arena. We've done a lot of work over the past two years in the marketing organization to really get to better understand our customer base. And through that work, we know that football and professional sports are really important to our mom. So in a lot of ways, this was really the perfect platform for us to tackle both new and existing customers and get some really great exposure for our brand. I have to say it was an incredibly fun shoot day and the video and the content that we filmed really spotlighted not only the competitive nature of Eli and the guys in an Easter egg hunt, but those really special moments that this season brings as a family. There's one scene where I'm giving a pep talk to the whole gang and just got a little bit of crickets. All right, who's with me? I can't hear you. Said some things that, you know, people were not expecting and you get some giggles from Sean O'Hara and talk or manual. Just like, what is this guy doing? Where is he going with this? You know, the kids, they stayed very focused and kind of knew what they had to do. And then it's like bought me out completely like kids due to their parents. Ending the day out on the football field, watching the kids play with their dads. I think Brian Westbrook at one point had a son on his shoulders running down the field. It was so emotional and fun to watch that come together. And we closed the day with all five of the guys in the PJs and the bunny slippers out on the field on the 50 yard line. And it was truly iconic. It was a really exciting moment for our brand and watching the way that the kids and the families loved the product was just kind of the icing on top. There are a lot of exciting things in our future. Easter is the kickoff to what is going to be a really exciting 2023. We have an amazing team here. We have incredible tools and we are positioned to really put marketing in the driver's seat of how we push these brands forward.