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The Google Dilemma: on being responsible for "search engine reality" (DLD12)

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Published on Feb 9, 2012

Everyone loves Google - Germans especially. Internet users in Europe's most populous country use almost nothing else to search the internet. There are alternatives of course, but people the world over have still made the search engine giant into a monopolist. Why? Because Google offers a great service. Nevertheless, this predominance narrows the range of our "search engine reality". We don't compare results with those offered by other providers, and this could be dangerous for users. To what extent are businesses online dependent on Google? At the DLD12 in Munich, bloggers, businesspeople, journalists, internet experts and politicians tried to describe the dichotomy that may well arise from Google's dominance of the search engine market in the coming years.

Jeff Jarvis, Author, Journalist and Google Expert
Sascha Lobo, Author, Blogger and Strategy Consultant
Ben Rooney, Journalist at the The Wall Street Journal
Viviane Reding, EU-Commissioner
Leif Pelikan, Journalist at W&V
Jörg Trouvain, CEO of HolidayCheck AG
Matthias Schrade, Piratenpartei (political party)
Holger Dietrich, Sozialhelden (non-profit-organisation)
Martin Enderle, CEO of Scout24 Group

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