 Well, very important. In my presentation today I told them about two things, one leadership and the other one is trust, because leadership is about people too, not only context. And I always say that if there's no trust there's no deal, period, plays a very important role. And I always remind people that when you look at trust or trustworthiness, since trust needs to be earned, you need to be trustworthy. I always recommend people to remember five R's of trustworthiness. One is your personal reputation, your relationships, the quality of your relationships, to what extent you deliver results, particularly in if you have a relationship with me, I'm gonna have a level of expectation, you need to be able to understand it. How real you are, how authentic you are, and then ultimately the respect, the level of respect. If you're listening to me genuinely, if you really care, and I always say that your trustworthiness or trust will be zero if any of the R's is zero. So I don't want people to take trust lightly, it's not that easy, and I always provide a little formula for people to just realize that trust is a complex formula too and needs to be present.