 And so that was you know that was in 2007 and yeah, and then yeah And so I just started working leads. I was you know back then it was like shooting fish in a barrel like every lead company was good and You know why do you think that was yeah, you know so People were going online and there wasn't There wasn't much competition. There wasn't many people advertising for life when I was selling life insurance those days I mean I even put up a website and within two months. I think I posted like 10 blog posts, you know not I know what I was doing and then I started getting leads people finding me and these were great leads And that's kind of how I kind of got my you know started getting my taste of marketing down. So You know as far as why it was so good I think around 2008 that's when ping posting technology came out and And you know where then those lead vendors instead of selling direct to agent and dealing with with all that They started sending them through Ping trees which sells the highest bidder and sells multiple times And then it just diluted the quality of a lead and so it's been refreshing the past couple years seeing like You know your your lead company and a bunch of others out there just really doing agents right and not going through Ping trees You know, thank you buddy. Yeah for sure that yeah I mean with those with those with the ping posts everything else Like they're selling to each other and it's like a frenzy in a bidding market and you can who knows how many times the leads actually resold I mean, it's insane. Yeah, exactly. So, you know after 2008 everything changed but before that man those that was the heyday