Making Of: NIVEA Deo Stresstest





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Published on Feb 14, 2013

Zur Einführung des Stress Protect Deos machte NIVEA am Flughafen einen Stresstest. Ahnungslose Personen wurden in Begleitung ihrer Freunde unter einem Vorwand zum Flughafen gelockt und dort zur Fahndung ausgeschrieben. Was genau hinter den Kulissen unseres Drehs zum Video "NIVEA Deo: Stresstest" mit der versteckten Kamera geschah und die Reaktionen der Protagonisten seht ihr in diesem Video.

Zum Video "NIVEA Deo: Stresstest":

Mehr über das NIVEA Stress Protect Deo:

To launch its Stress Protect deodorant, NIVEA conducted a stress test at the airport. Unsuspecting people were persuaded by their friends to go to the airport under some pretext. When they arrived at the airport, they found out that the police were looking for them and had a warrant out for their arrest.

A study was conducted in advance to make sure that a brief moment of stress would not pose a problem for the selected individuals. They were accompanied by a close friend or family member and were surrounded by actors during the event. Afterwards, all of the participants were given support, shown around and thought it was exciting to look behind the scenes at this kind of hidden camera event.

NIVEA Stress Protect. Extra deodorant protection, even in stressful situations.

More about NIVEA Stress Protect deodorant:

A look behind the scenes:

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