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FSinsight - George Serafeim: An 'ESG' corporate culture creates high performance in the long term

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Published on Feb 14, 2012

George Serafeim is Assistant Professor of Business Management at Harvard Business School. His research interests focus on understanding the relation between ESG performance and financial performance; how innovations in processes, products and business models are developed to forge a sustainable strategy; and the role of disclosure, information and financial intermediation in efficient capital allocation and management practices. In this video, he discusses the results of research presented in the white paper 'The Impact of a Corporate Culture of Sustainability on Corporate Behavior and Performance', which he co-authored with Professor Robert G. Eccles (Harvard Business School) and Prof. Ioannis Ioannou (London Business School). http://bit.ly/xKqsOf

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