 Hey everyone. Thanks for joining. I'm Jonathan and I lead sales ops here at iGenius today I'm going to show you a quick product demo I'm going to click through a few slides first if you're not interested in the slides Just go ahead and click here to see the product in action at iGenius We're on the mission of humanizing and democratizing access to data with crystal think chat GPT for numbers. Let's go ahead and dive in So if you look at this the past 40 years We've seen a whirlwind of technological advancement and investment in tooling for sales teams Really the rise of the modern CRM But if we jump back even earlier to what's on the screen, we could really say contact management began with the Rolodex I mean personal computing in the 1980s unlocked database marketing and that really set the framework for Siebel and the first true CRM systems in the 90s and now fast-forward 20 years later and modern platforms like Salesforce and HubSpot have become pillars in the market Automating tasks that have allowed sales orgs to make huge leaps in efficiency. That's obviously not a secret But over the past few years We've reached an interesting inflection point in this blue box here and embedded operational analytics on top of CRM solutions Has really become the shift and mindset for organizations Tableau as an example, but this has potentially come at the expense of efficiency for frontline sellers and Don't get me wrong. All of these tools are great, but we really need to ask ourselves Are teams spending more time on tools than they are selling? Well, let's take a look at how this has manifested itself So we often speak on how much we've enabled our sales teams and of course we have But to me enablement goes far beyond the purchase of a tool or a big implementation When I think of the way analytics are really used today, I think of a few things First off way too many dashboards primarily for executives and management the potential for biased reporting based on who's building their reports and Decisions made on screenshots funny enough of the dashboards that were supposed to be accessed in real time And I'll be the first to admit I'm also guilty of all of these things But the next logical question at least in my head is what do modern sales teams need? Well here at iGenius. We believe it boils down to a few things first off Modern sellers want high value content on demand data in this case tailored to different personas They want connected applications that foster the removal of data silos and ease of access in the ability to leverage data on the fly wherever someone is So I really love this graphic because it frames this whole situation in a really simple way I mean according to Gartner only 30% of any organization is leveraging data and analytics effectively in their day-to-day And I mean what tools are we using? Tab low click power bi your traditional bi solutions And don't get me wrong right these tools are operating exactly the way they were designed to and they've really changed the paradigm for Businesses globally and have set the foundation for the future specifically AI Look at how chat GPT is leveled to playing field with text anyone can immediately generate knowledgeable information to be used in their day-to-day I mean at the end of the day data-driven decisions require access to data and today that is limited to the few not the many But this begs the question What can enable businesses to truly make data-driven decisions across an organization end-to-end? Well, we set out on a mission to answer that question in 2016 when we first built crystal with the goal of humanizing data You could think of crystal as the AI brain for your business data allowing users to ask questions in their natural language Receive recommendations and collaborate all making data accessible with conversational AI To me analytics are only as good as the conversation they drive and with crystal that time is compressed to zero It's really clear that seller efficiency will be boosted with AI tools. It's not a matter of if but when companies like ThoughtSpot have done great with NLQ focusing on the technical user experience and We've all heard about the waves chat GPT is making in the market text generation based on public data So I want you to think of crystal as your private company brain giving you access to analytics by simply speaking I want to show you how easy this is. Let's start from the perspective of a seller on the way to a client meeting I want detailed customer data to help me prepare for the meeting and enable a higher value discussion I can go ahead and ask crystal Show me an account description for hero acoustics Sure, let's check out the account details for account hero acoustics And this is obviously a very simple view But imagine how much of a game changer this would be with leveraging other data points in real time like transactional or opportunity data But maybe I'm a sales manager and I want to snapshot of my team's highest performers heading into a forecast call I can go ahead and ask crystal Show me a list of the best agents by revenue Here it is. That's the ranking of the agent by sales And one of the most beautiful things about crystal is that it is synchronized in devices in real time So I can easily continue this analysis on my laptop. I Actually want to keep an eye on Jordan because his performance has been stellar this year Alert me when total sales for Jordan Morris exceed one million dollars Sure alert set. I'll notify you when the value goes above the threshold you set Or maybe I'm an executive that needs to see high-level trends across the business to help with regional planning for next year Let me ask crystal. Show me sales by category and region Oh wait, I actually just need this for 2022 only And you see crystal not only understands what I asked but now also what I mean with this additional context of for 2022 So normally when we give a demo people immediately ask How does crystal work and the short answer is we've spent a lot of time piecing together multiple AI components that provide a great Experience to our end users, but it really boils down to the creation of topics that are unique to your business By starting with topics and not the data we enable a human first experience Crystal is really the only platform that enables your entire sales organization to receive the information They need when they need it and how they want it a natural conversation just like this If you want to learn more or speak to one of our sales teams, I'll add a link below. Thank you for watching