 It's a very interesting world that we're in right now and a good time frame where we are able to kind of witness some of the major moves that corporations are doing like old school corporation and brands that are doing and Just take mcdonald's as an example You know, they're used to being known as that fast food chain that is cheap and that's not healthy and to be able to see throughout the recent years how they're morphing into maccafe to changing their whole image to be much more modern and much more healthier and fine dining experience it's very Interesting and it's very um Cool to be able to witness that such a big brand that are so well established Still be able to be so nimble and innovative with their experience Just to say relevant I think like we're able to see this being as a really relevant theme to very successful brands. So for example Louis Vuitton, right? They're known for this old school premium brand and which attracts more of the older generation But now they're actually doing a collaboration with supreme a streetwear brand So that way For them they're actually able to stay relevant to the younger demographic as well So while still being able to hold truth to their Own brand, right? And this is something that we can really learn from these big brands And it's very interesting and inspiring as well because we understand and are able to witness How even big corporation brands that are huge and very difficult to make changes They are still making changes all the time. Just so them that they can stay relevant Just so them that they can have that good customer experience and interact with Customers nowadays, right? people now they they want Convenience they want efficiency. They want instant gratification Which is the reason why mcdonald's they have their own self-serving kiosk They want people to be able to like order right away They have apps that people can order from their phone and go in to pick up Starbucks does an amazing job with this as well Staying relevant all about the customer experience. That's what branding is all about So something for us smaller brands that we can learn from is to see how even these big brands are Focusing on this for us smaller brands. We need to focus on that customer experience and to continue to develop and to continue to Pivot and stay relevant in today's market. So there you go Now we are able to actually witness the importance of branding that major corporations are doing the exact same thing Really hope you guys find some value in this Leave in the comment section below some of the brands that you interact with that you completely fall in love with I'd love to know otherwise subscribe along the journey Like this video. I'll see you guys in the next video. Take care