 In this video I'm going to show you a way to use Facebook more efficiently. So there are on Facebook three primary activities that I do. One is to post content, which of course I do through my Facebook business page. I post lots of videos and tips there. And I also do it through my Facebook personal page where I post a lot of more political stuff, spiritual things, but also some business tips. But the third type of activity that I do is what I call social media caring. So what is that? So imagine if each one of us cared about our particular circle of people that are most important to us. Imagine if we gave them the kind of support on social media that we want to give them in real life. Well then everybody on social media would feel seen and heard and cared for. And I say cared for meaning doesn't it feel good when someone likes your post or reacts to it or shares it, etc. So that's the kind of support we can give to the people that are important to us on social media. So how do we do social media caring in a focused and efficient way? Well let me show you. The first thing you do and I'm going to use Facebook as an example. Actually Facebook is the easiest way to do social media caring that I found. Twitter it's possible. Twitter lists. Instagram it's very hard to do because you can't create what's called lists. So let me show you. So the first thing you do is you go to Facebook and you go to the newsfeed page. It's home. Okay. The newsfeed page or the home which you can find through here this button or this link basically when you land on newsfeed. And then the problem with the newsfeed is that you can get a lot of time sucked away by just scrolling through unlimited and what a nice photo. So I'm just going to like that one. So you can get almost unlimited time sucked through by just scrolling through like interesting postings that Facebook thinks might be interesting for you. But they're kind of by random people. You know I mean some of these people you might think oh yeah they're they're a good friend but some of these people are you don't hear from for you don't really engage with that often. So social media caring is to use what's called the friend lists. So the friend list you can find under the Explorer again you have to be in the home screen which is the newsfeed screen and under Explorer look for the button that says friend lists. You may have to click see more to be able to find it. But once you do click on friend lists and I'll tell you when it comes to Facebook consumption it might just be more efficient for you to to less distractible to just bookmark this particular link. You know this particular link to as your as your Facebook home so you don't get distracted. So when you come to friend lists I encourage you to create lists of the circles of people that are important to you that you want to support on social media. So that could be your your real life close friends your family that you want to support that your your clients your your colleagues that you want to keep in touch with and support. Your coach your coaches your your coworkers etc. So so click on create list and then you can name the list whatever you want by the way nobody will know which list you've created. And the people you put on the list they won't even know that you put them on a particular list it's just for you to focus your social your Facebook news consumption. So in this in this I'm just going to call it client example and by the way the reason why it's giving me that that suggestion is because I've already practiced making this video once and I made some mistakes and now I'm doing a second time. But anyway client example and then I'm going to add two people that have given me permission to name them as clients. So Andy Burton Nikki Pava. So these are Facebook friends of mine who are also clients of mine. And they also have fan pages each of them has a has a fan page that I also want to add to this list but I can't really do it easily from this screen. So I'm going to click create for now. Okay. And again, you know, besides the fact that I'm making this video Nikki and Andy have no idea that I put them on this list and what it's called etc. So just don't worry about that it's all private to you. And once I've created a list, if there's anything new that that Andy and Nikki have posted on their Facebook. I can easily come to this list and see that without having to see all the other postings from everybody else on Facebook. Does that make sense? So it becomes a really nice efficient focused way to consume Facebook and show the support for the people you care about the most by more easily finding their postings and liking them commenting on them and sharing them etc. So I was going to mention that also Andy and Nikki both have business or fan pages and I can add them to this list as well. Nikki's fan page is already quite established. So I'm going to add it here. I'll agree a partners. Okay. So again, you type it into this section. This is add friends to this list. But besides friends, you can add fan pages as well. So I'll agree a partners. And so in the future again, if I'll agree a partners posts anything on Facebook, it will also be shown here in this list. And then Andy has a brand new fan page that has I think one or two likes thus far. I haven't even liked it because he just launched it and we were waiting for there to be something before I liked it and showed my support. But because I haven't yet liked it, it's called eagerly growing. I won't be able to add it to this list. So first I want to show you have to go and like it first. Eagerly growing. Okay. Eagerly growing. Find the right page. And this is this is Andy and his brand new fan page and it's already it's I'm going to like it now. And then then I can go back to that friend list that I've created again back to home and then don't get distracted. Don't get distracted. Click on friend lists. I'm going to go to the client example. And then now there you go. So now I'm seeing the postings from from see and the allegory of partners. So now before I get distracted here, let me add it here. Eagerly growing. See now I'm able to add it because I've already now I've liked it like the fan page. But see how efficient it is. I can come here and just focus on the postings from these from these two people and their fan pages that I've added. So I can, you know, engage with the conlets. I'm not going to do it in real time right now, but let's say I've read it and I've watched it and I want to show my support. I can just, you know, click, click, show my support there. Same thing with this one. I've already showed my support there, et cetera. And oh, it also includes postings that they've made to groups that I'm part of as well. Right. So let's say I've read it and I let's say, you know, just want to show my support hover over like love. Okay. So one more thing I want to show you is that if you use a smartphone like an iPhone or Android, you can make this process even easier by adding the friend list. I'm going to show you iPhone particularly. I can add that friend list as a iPhone icon to make it really quick to get there on the iPhone. So I'll show you that next. So now I'm in my iPhone home screen. And from here, I can create a shortcut to that client example friend list that I showed you how to create a few minutes ago. And by the way, this requires the Safari app on the iPhone. The Chrome app, the Chrome app doesn't work to create a shortcut to the home screen. So I have to use the Safari app. Let me show you what I mean. So I'm going to click on Safari and then in Safari, I'm going to go to Facebook.com. Now, you might be wondering, how come I don't use the Facebook app? Well, I use the Facebook app too when I'm trying to post something or engage. But for the purpose of creating this shortcut using the Safari and then going to Facebook that way is that's the way you do it. So when I come to Facebook, I click on the icon in the upper right, the three lines, the one next to the magnifying glass, click on the three lines. Okay. And then I scroll down to the friend list I just created. So you see under friends, you see under friends here, it's this client example. If you've created a bunch of friend lists, you might need to click on see all friends. But here, you know, I'm going to just go to client example. And voila, there's the friend list that I just created. And I can first let me just go ahead and add this to the home screen here and to add it to the home screen. I, you know, notice when I scroll around, when I scroll down, nothing happens. But when I scroll up again and then let it go, you see that icon in the center middle that looks like a box with an arrow coming out of it. I'm going to click on that icon right now. And then here on the second row, you see where it says add to home screen. I'm going to go and click on that, add to home screen. And then instead of Facebook, I'm going to name it something that's more clear. So I'm going to name it clients. And then I'm going to click add. Okay. And now what this does is this now creates a shortcut right there on my iPhone to easily get to my friend list. So that I can engage with these, these people that I want to support, engage with their contents, you know, like or love their, their, their, their, you know, their, their content, et cetera. Does that make sense? And comment on it if I want to. So one thing that I recommend is to, is to move that shortcut you've created to somewhere that's easier to find. So, for example, I would move it to my, my main screen here. And actually, I've even created a whole collection of, of these shortcuts. I have my, oh, by the way, that the icon on the upper left is my, is the Facebook groups app, which I also like. It's a good to go to the app store and search Facebook groups. And that's the official app. And that app makes it easy for me to, to care and support for the groups on Facebook that I, that I manage or that I want to be part of. But as you can see, I've created a bunch of shortcuts for my one to one clients for the members of my group coaching program for, you know, there's other, these other shortcuts here that I'm not going to talk about right now. But, but so there it is. And if I want to add this clients, you know, to, to there, I just go there, drop it off, you know, just going to put it right there, for example, right. And then I'm done. Press the home button. I'm done. And so I hope that this is helpful for you to do your social media caring in a more efficient and effective way. Whenever you have just a few minutes and you just have your phone, you can quickly click through to find your, find the friend list that you want to support and engage with. And just, just a few minutes of engaging with your content will over time just keep building that relationship. It also has the benefit of helping you see what kinds of content that people you care about care about. So what kinds of content do they love to share and post about. And therefore that might inform you also what types of content you might want to post about so that it really resonates with the people that you want to reach. So I hope that makes sense. And as always, I'm open to your questions and your comments and I wish you efficiency and effectiveness and lots of success with doing social media caring.