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Published on Jul 9, 2010
Expressing concern at the effects of the "creeping ubiquity of hardcore pornography" into pop culture, advertising consultant Cindy Gallop explains the origins and goals of her website, Make Love Not Porn (www.makelovenotporn.com). Gallop describes the site as a forum for young adults to learn and speak frankly about sexuality.
L2's Generation Next Forum dissects the characteristics, influence, and brand affinities of tomorrow's affluent consumers. The largest gathering of prestige marketers in North America, L2 forums combine education and entertainment to inspire and enlighten.
Cindy Gallop is half English, half Chinese, grew up in Asia, in Brunei, and read English Literature at Somerville College, Oxford. She began working in theater marketing and then moved to advertising, where she spent the majority of her career working for one agency, global creative network Bartle Bogle Hegarty.
She joined them in London in 1989 to run global accounts such as Coca-Cola, Polaroid and Ray-Ban; moved to Singapore in 1996 to help start up and run BBH Asia Pacific; and moved to New York in 1998 to start up BBH US, which began as Cindy in a room with a phone, and four years later was named Adweek's Eastern Agency of the Year, winning clients such as Levi's, Johnnie Walker and Axe. In 2003 Advertising Women of New York voted Gallop Advertising Woman of the Year.
In 2005 Gallop resigned as chairman of BBH to do something different. She consults for clients who want to change the game in their particular sector, and who are looking for radical reinvention, and for groundbreaking, innovative, forward-thinking strategic and executional approaches. She is the founder and CEO of IfWeRantheWorld, an extremely simple crowdsourced web platform designed to turn good intentions into action, which will launch in January 2010. She launched another side venture, MakeLoveNotPorn, at TED 2009 and acts as board advisor to a number of technology and media startups.
She has a reputation as a highly compelling speaker at conferences such as TED, ad:tech (for whom she hosted the inaugural ad:tech Tokyo in September 2009), The Feast (which she hosted in October 2009), The Next Big Idea, MIPTV, and iMedia Summits, and writes opinion pieces for online publications (Adotas) and magazines (Marie Claire, V-Marketing China). More details can be found at www.cindygallop.com.