 Mambo Vipi wachuangongu wachuangongu amazing mezaksu kenoflaniya, Donholm na Nikon Dania, Harambe Sako, estate. Mifika straight music kutafutana na producer mojam Kali Sana, King Fizo. Tudye Mambo ya Kenyan music business ikon na mnagane producers, wana pata 50% split sheet. E storya owning rights, owning beats maze, systems that isn't atu fewa. Wachu ni ngingen danini, pigena storya na King Fizo, badest producer Dania straight music. Stay tuned for more. My name is Silvakido, behind the camera wangu nirahman pixel. Akifanya vituza kiaosiyo, wachu tu ngingen danini? I'm sitting next to a living legend leading producer, CEO, founder straight music, King Fizo. Artist as well. Said hasol piya na manejim sa nimnoma Sana Rudra. Katia niko kunya studio up a straight music. Kupigen na story tudye Mambo ya music business. Tudye music bieshara ine da Vipi. Kenya tuna international artist, King Fizo. Mambo Vipi. Kufiti ni aje bro. How's the day going? Karibu straight music. Shkuru Sana. Day Kufiti alhamdulillah. King Fizo, you've been the game for the longest time. When you come to music, when you come to state of the music industry in Kenya, 254, kulebili wa tu bado na sama bado ha tu popade as a producer, as an artist as well. So far, are we moving it to the right direction? Very steady moving to the right direction. What makes you think you're in the right direction? Because people are talking about it. Okay. Yeah. When you're talking about it, that means something is being done. It's just a little effort to put, to add in to me fly. But to go on, man say like, yo, best rapper in Africa. 254. Calligraph Jones. What are you talking about? You know, South Soul. 254. I mean, when I left. Like South Soul, they've wrote for Banner Boy. We just came to Tanzania, we came to Banner Boy. We just came to South Africa, we came to Banner Boy. Not a Uganda, not a Congolese. Yeah. So, I mean, we are there. Nile tunja, like injao. You know, a gogeta is always a gogeta. When you get a million, you need two. You get three, you need four. Yeah. What do you mean by inja? Ninja tu yakuwa on top. Dakinai manishi at 254 musica iko international ama iko uko. Kenyan music is there. It's there. Yeah. Of course, there to stay. We've seen other countries, you know, helping. We've seen this in other countries. Big established artist helping the upcoming artist. We rarely see that happening in 254. Why don't we see established artist? You know, I can't mention the names, but you know, helping the upcoming artist. I can say it's a grid. People don't want to get kushuka or kwatuapo as kamawau onela. It's not about artists, because I'm a producer in here. Like at Stray Music, you might walk in at Stray Music any time of the day and you might not find me, but you'll find a couple producers here who work at Stray Music. They're under me. But I mean, I even put the names out there. We have Georgia on the beat. We have Slatter. We have Roy. We have Spence. We had Leon Vibes alitoka, but he's doing his job out there, visuri. Actually, the latest song, ya Chiyomi are very bad. And he did the song for Chiyo and Bien. He did a song for Chiyo and Ben Sol. He's called Leon Vibes. I took up a Stray Music. So, I mean, we've made producers. I've made producers. So, if you need, say what I feel like. If you make one, you're lost. But you're not. Actually, you're growing bigger. Ya, so your mentality and your lack of creatives were too. But I thank directors. Video directors, they've done that. I've seen Rikibeko mentor directors. He's menta da kina gomit. He's menta da kina chalo. I mean, nuingi-wingi na bado. Ata kina gomit u alitoka. S'aikuna the new guys, I mean. Ya, for directors, wakosa, producers, kidogo. Kusuna una kuna wakosa wengi, wami flop, wami kuwa, ukuju, wami shuka. There's no one washai later kwa game. We can't mention, but I mean, you see them wrong. But no more producers want to flop. When you have pick, you're supposed to be there forever. If you don't bring one, you go down. I mean, ok, go down. Akuna ligasu wami hacha. So same applies to to artists as well. You know? Vilome nyuuliza, like Kiyondok Shida. Kusuna ia o ma legendue tumanze, wengi, wajaleta, like ndomanonapata, atawase wana disiwa. Uta pata Uta pata mseka Rudra na tokea na na disiwa sewalikuwa mbeleake because these people didn't bring up people wengi Rudra na fakuwa, na disiwa na nawau. Instead, want to go head to head na wau ma pioneer. Which is wrong. Actually, I give with all due respect na acknowledge you all ma pioneers, manze, kwa wau nikama babazeti. Ya, but I mean, if they didn't do it, if they didn't do it for us and we put ourselves on, I guess we will always be in a perfect space to kugomba na nawau, ama kuku fight now, kwa wau na wapo. Ya. For you to have an established name in the industry, you need to make a lot of sacrifice. I know for sure you've gone through a process through a journey. You can share with us your journey, coming up, learning, volunteering, being mentored up to where you are. I've been mentored. I've had challenges, but we thank God, manze, we are here, we still to na push challenges niki bao. When they are coming up when they need more credits when they don't put credits on the song don't do this, don't do that, blah blah blah because you're not there. But I mean, onangangana until the point in a figure like Musa Niken do without your tag. Ya know? Ya. So these are challenges, zippo, tulipitia, but we thank God we here celebrate it. How did you overcome this challenge? What happened? What really happened? Overcoming it is just hard work. Kuchapatu kazi, atilus kiki wo shimike. Ya. What really happened? What do you mean what happened? What was the situation? Ya know, una ni mo credits nombia toa tags? I mean, kiyo wa produce some dogo? Tags, tagia ko mahazena sound kelele ko artist. Ina sumu. Ina fiyo, king fees on the beat like when people don't know you, like, it's irritating, it's irritating, brought over here, kitu. Ya know? Ya know? Like I have a scenario of a friend, friend of mine, a very good artist. Actually one of the artists that whose music put me on, that was Benzema. Benzema is a good friend and I'm not saying these are any issues, he's a brother, he's a brother, but Benzema Benzema one day told me to put off a tag of a song. One of the biggest projects I ever did upper 254. Ya, that's a photo moto. Photo moto? Ya. Benzema called me, nilikwani make a tag on the demo and come to me, a morning after recording at night here in Onotiflo, at my house. I had a studio in the house at that time. I came to me, towa tag. Here in Goma, the two tag less. Kajari bukum pasu wasa bro, manze, ya towa two tag. But because nilikwani anja, na takaku wakna Benzema, uchungdu lo family, I mean I had to do it, because I knew either way, one day people would know I made this song. And at least by now the whole industry like wana jua, photo moto is Trey, is King Fizo, I mean. Why is it that alitaku towa yu tagyaku? Similaumu yu time nilikuwa, I was there, I was there nilikwanshafanya, a few projects, jua taya enda kujikuwa, wangu definitely alikuwa. Amini, amini ya already, but I feel like I wasn't there, kwa levoe ya likuwa na feel like tagyango inafaku wa kwangu maiaake. Wana elewa, ama, I don't know, I don't know, Do artists really disrespect producers that we don't know? Actually, at some point I took it as disrespect, but nika sema yo, if this song blows up, man say, ita juli ka na tu mendo nili make. And I mean it's evident everybody knows I made this song. Yeah, but at that time, ita ngo mendo, ngo maili enda like, at a whole year, at a site after this interview I'm sure kuna wasesas and wata jua mimi, I made that song. But at a mabeshtezango karibu, some of them didn't know, didn't believe I made this song. How do you make sure now next time when you're working with someone, your tags has to be there, must be there? I don't make sure they want it now. Now they want it, the brand is big. I am confused on the beat, yo. Extreme music. If you hear it, you know it's quality music. So at awe musanimu nye watataka ikuwe. Sa isi beg. Temi aku bega kuna. Ah, no, no, no. Sa isi beg. Ok, ita actually, mi na ezai toa. Sa ii mi ndo na ezai toa, ni seme, confused on the beat is too big for your song. It's indio. Infizo, let's talk about music business. How do you make money? Because we know our system, we know our government, we know our laws, doesn't protect musician, artist, producers. It's a team. Repeat? It is a team. Let's talk about music business because for a producer to earn these music business to be involved. Like now the music business aspect is that they split shit. There's right for the beats. There's right, an artist has the right of the song. Maybe you have the right on the beat. I don't know. Take me through about the music business, the split shit, the business side of it. Because I know for me to come and record a song, I need to pay you a normal fee to access the facility. Are there other engagements? Are there other commitments? Are there other contracts? A producer signs an artist? Yeah, I would second the opinion that was raised a few days ago by my friend producer Mavo on the beat. Whatever he spoke about was true. And it's supposed to be that way. What did Mavo say? Mavo said, okay, the producer owns the beat. You know. Who was the right of the beat? The producer. The producer. Yeah. That's the producer's creativity on the beat. Yeah. And he was 100% right. But it's only that the system, we don't have a proper system structures to back up that. So when you tell an artist that they have options, they will go to another producer who doesn't yeah, who doesn't care about that. You know. But I mean, one wouldn't care, but I care. What does it take on this now? Because you know, I know for sure Ume to make up before. You need to generate more money from the music. If the music become big, if the artist become big, he is supposed to become big as well. I'm not saying that because let me put it clear. It's not like I'm simping begging artists. But I mean, it's only proper or can be done by Kymfizo, can be done by Mavo on the beat, can be done by Magix, can be done by all these motifs, all these established producers. But it's a bit tricky for an upcoming producer. Yeah, for an upcoming producer you can't legislate. You can't, I mean, kama kozatuna systemina to back, ningu mu manze like kukazi amsel manbe yo, I'm taking 50% okumu eleza wa beat niyango. Ama you do registration of the beat. Yeah. One scenario I'll tell you about mimi nili nisha iblokiwa. Nisha iblokiwa ko ko register beat yango. Maihu? Actually account yango ya distribution in kablokiwa. I now have a no distributor. You know? Due to consequences I faced by trying to register my own beats. Ya. Nili fanya in 2022 2022. I did a campaign song for Baba Reila Molo Dinga. Ya know? It was sung by Bahati. Bahati Kenya. So Bahati, I mean, majimajia liwaleta kuangu tukafanya, I mean, they looked for the hardest gengeton producer at that time. And I was the one. Ya know? Wakakuja tukafanya a gengeton truckie of fire. So Bahati wali kuasha ya ni everything wali register. Kila kitu. Kila kitu. So mi ni kaenda kujaribuku register, ku register beat at least mi mi ni pate. Kido go manze. Kenda wukona register. Pipipi alam red red. Sama isi ya ako isi ya ako ingoma isha register na wa say. Ya. Yo nili piga ma screen shows manze ni ka tumia Bahati, ni ka tumia Bahati, ni ka ma bia, ni ni ni ni ni ni ni ni ni ni. But at that time, time we kuisha pita, wana jo ya li kuwa. Presidents asha kuwa ya ni wana jo ya. Ya ni li story isha isha. So ni ka reach out to my very good friend and producer. I respect so much Monyali master TDB Dali master iongoma I just did the production Aka master, aka malizia. Reach out to TDB because they are more closer with Bahati. Kambia TDB manze ni sa idea rada gani manze. Atami inataka kukulihi kitu kiasi manze. But I mean back and forth TDB kuntumia nambani ni I used to talk to Bahati yo wakati but now he kakwaterna nga nga nga nga nga nga nga nga nga nga nga nga nga. So na jo ikia anzaivo have been in the industry. I know ikia anzaivo talk to another person and another person on juasa sa uta piga malabs. Kasema tu sawa ni kachana nahio hi e kindaivo but I mean it cost me actually my distribution account. In terms of what kukus how many millions? I don't know. Miss kwa gimtu wa kujichi ocha iso. You know King Fizo. I had some sense. I had like around 600 zanyin li kwa nimi nimi zili leto na nga mazili kwa already. Ka blokiwa I used to have a distributor ali kwa viva. Goma yung goma goma aiyo biti ka blok the song. Ni ni the account. Ni ka iloziwo saasa ni karudi saasa kuru ni me anzaasa kuru distribute my music with one hour pm. I'm sorry I know you had to go that I don't know how you feeling about that but hopefully because I mean bro yo I can make a thousand songs and I can generate mo income. I don't know Sina bida noma na bahati I mean yo I mean Sina noma Let's talk about artists you know stealing beats from producers let's talk about artists not paying producers let's talk about artists not willing to have you know sign the split sheet. To me my turkey is split sheet or not split sheet Inanzaga na utu Inanzaga na utu if you're willing to share revenue with me that we've done tu me kuji o me kuja studio mesama fizot fani hi kazi tu me fani kazi vizuri good heart why is it hard for you to give me 20% why should it be hard for you to give me 30% One ilo I mean new to like in the first place me I don't I don't trust I trust like a gentleman's agreement more than just a normal agreement like sorry a written agreement you know inanzaga na utu inanzaga na utu okubali kuamba na kupea ya ako na bakina yango because I feel Adam Saniaki in the show apige ilengu maili blow labde li toka ku fizo li toka ku mavo li toka ku magic so vinci on the beat na feel is just right man zem sata atune 220% arushe tuko empesa yamzez wei bro jibambina hi utu ya niyo na jwa ya eva matches business but kama akuna utu bro wasewata ko sana you know muta ko sana ya tu pesa kidogo but I mean people should have it's right to have written agreements kaya because even though wasewa na taka I mean wasewa na taka shikana ya ni 20 koti ni to die to die ya na but pelegane embele but why should it be there actually me mimsa kifika po manze yo bro take 100% kula how many music have you had to let go just to take him on bobing I still I still can let go it's not about how many I can still let go ya mi seji fosu seji fosu kwa issues kiki una kitu na taka ku ishia laki nani toka nai chai toke ya you know history music business there's a video mavo did you've mentioned earlier mavo alikuna seba ni aje emsa ni ya ki come ya kuna write your beats na emsa ni ya kuna write your goma badu badu palimbele performance ni ni ni ni kuna yo percentage badu you advise to your young producers because they don't have a name awa ko establish people are taking advantage of them do they have to ni aje emsa ni me badu netisha yo from now they should just focus on now working with the greatest artist then later on once they have their establish once they have the names established they can now have the 50% the ownership of the beats my turkis like I told you initially mavo on the beats was is 100% to write right but what is lacking is the system the system to set guidelines to legislate the laws because hakuna veni an upcoming producer will lay down a contract for will pull a sign south soul will sign but there are professions they are but bro all these people greedy what do you mean all these people greedy they are professionals bro look meet a moja bro call one or go to any one studio omwami yo bro did you have a contract even these big producers atama vo mwenye kuna wasani paya yo ni ni ni ana onge ya tuvenya ana onge ya sour but I mean I feel like conversation starter it's a motivation but when I give between you different kwa ground it's all be hard uta patama vo mwenye wata ana split sheet tu se mena makina media all these produce ni ni wasani ami work now wasani no selfish very selfish very selfish ya nungu musani kumu ambiat yo hati mi beat ni angu wewe ni vocals in dozako brou na ni una ambiaivo achananai achanani yende ko telibi achanani yende kwa kashkide achani yende ko so in short we need a system yene inhatu bagu na zema yo bro oki kata mcske prissk camp kwa wala ubu bubububu Onalewa ina semaisi so apu Onaju wa kiwa kwa lo ina maiku written Ina semaisao Ya onalewa Lakin easy at the Mimini mejimeiki yalozangu Stray music Namsana juwa Stray music okenda oko wana kukata Mazawa saatakikukatwa tandooro bro Like people want it all Ikeki ni kupuwa They don't want show that cake A piece of a cake will make you beheaded, will make you, will make people call you names, you know, I mean, there are a lot of producers I can't mention that have succumbed to that, kudai hakiyao inafanyadu apote kwa game. Let's make hop producer musicians to introduce the production into the name of their set. Come here and introduce producer. Producers of the song are ironically some tell me that when it comes to actors I designed some new songs and it creates A A Shame How is it related to quarto-kwa? Yeah That's what happened By the way I wrote on the subject.. on Instagram Anole From the зап automated When you try to die Haqia Kuhu Whasooo wanna Tanish your name Stewart Wanda Miksings, Wadas kwa ni gandula, because what I end, oh, fiza naongiasana, fiza miksizaki, masterzaki, bovu. Bro, so, naona, I mean you can look around you know a few producers that have been done like so you know, But until we have a system yunye wa awa sewa na juwa. But without that at Stray Music sasa tuji weki at kitabi eto apaya rules. Tell me, King Fizo, you as a young producer, what is your relationship with other producers? Do you guys have a sako? Do you guys have a union as Kenyan producers and session of Kenya? How are you guys protecting yourself? Are there rules to protect producers? We try to create one. Claymore used to call us to city hall and used to talk to us last year. But we try to create some sort of a system. We could say idea to make a laws that helps us. I don't know what happened but we always keep on checking on each other. Mika Mimisina, wugon vina producer ayote. I respect everybody who is creative. If you do respect one, one disrespect, disrespect you. So, singependa piya mimi kwa ndariyati wa. Are you guys like together strong together? Yeah, we are. I talk to Mavo, I talk to Vince on the beat. I used to talk to Motif, I talk to Soundcraft. I talk to Vdj Jones, I talk to a lot of producers. Kashkid, Akina Rikibeko, Akina Main Switch Filo, I mean. Why didn't you guys just do a press conference, have the contracts there for the artist. You guys get someone to represent you, maybe a proposal in the parliament, a bill. Because it's high time you guys shoot. Because we do feel like artists become celebrities. We have few celebrity producers in the countries. Kuna ma producer wako poa, better than the rest. Kuna ma producer washa stream line system zao. They get everything they want. So, calling them to be part of us kutcha nua, Kidogo, I guess when I find tricky, I'm gonna feel like it's a waste of time. Are they selfish? You wanna say information with other producers? I would say so because here time Kulemoa kitu ita city hall to fanyu mikutano, there are producers who use never to attend. They use never to attend. Nasi atu, onajua you can't be busy for just 30 minutes over your day, onalewa. But the producer, big producers when you are a legend, onajua Kulemoa is the top dog, I mean legend. Yeah. But onajua kuna sasa when ya wako ana respect kuku jatuku share na the young producers who assist sasa. Yes, lakini wiki wangali awa, they're living like the life wuna wuna mamboya wiki kuniwe, onalewa. But sasa wanna feel like, okay, umsa na feel like, ah, ni ni ni tu nendakuduuko. I have everything, my system is so. So, wanna feel like selfishness. Wa say anata, umsa na takawu pitiye, the same struggle pitiye and o afanyu. Yeah, enda, enda, yeya agit the systems right, which is wrong manzei. You get. Yeah, just to ask you, ah, are there producers who are being favored? What do you mean? I'm trying to understand, are there producers that are being considered as just for specific projects? Assuming government is trying to work on something, there is a campaign, only few selected producers will be like contacted for a certain job. No, it's work portfolio. Work portfolio, kazi ako ina bonga. Tse me kama most of the times, I guess motifame fanya angoma mingiza PPMC. Right? But it's not like it's the only dope producer around, mavo is dope, kinfizo is dope, you know. Vincent the beat is dope, I mean magic singer is dope, a lot of producers are dope. But I mean nisa koyake pia, hasoyake vilameji set, you know. Yeah, cause if you may ask yourself, your time, Mimi when I was chosen to do a campaign song, on elewa. Which song? Yeh fire, yeh bahati. I wasn't alone like in the game. Kuliko anawase. On elewa. Cause me majimajal nipigia kani ambe yo, I've been told manzei yo, the dopest sayi gangaton producer and we need a gangaton track like Faniya Baba campaign. I was like yo, okay. Commendations moving around like, yeh fizo has been recommended. But are you kwa favorizim? Because I mean, yeh sinam tu ko ati niltumanam seati, you know. Yeh yeh yeh. So I mean, favorizim no, I don't think. Ati yeh ni kwa tu dopia ni kaziako tuiko uko. So what if manzei piyameji tumakona kaziake, so mavoa meji tumal, miskiya vins on the beat. Maso akona dopuak, so misaki faniakitu ame, akifani kiwa pshh. I mean I feel like yo, it's your time, it's your thing, yeh. Yes. This year? What do you mean this year? What plans do you have for us? I don't have plans. Munguana ni panga. Come on. Munguana ni pangia. Yeh, I'm just on the road, I keep my feet on the ground. Na munguana sababisha. Munguana sababisha? Yeh. The fans that have been very supportive to your work from day one, the artists have managed to come. I know for sure people don't know that you've produced, you've worked with the greatest. Just to name a few, Meja, Savara, Trio, Miho, you know, Rudrakatel, and so many you've worked with them. Is there a message you wanna share with them? Just an appreciation, just to remind them that you know what guys, we're in this together, the journey is still young, we have a long way to go. Yeh, yeh, yeh, I really do appreciate for the, ono jwa sa zengina, you just, tuna jpi ga kifuwa, tuna sa hawkwamba, sa zengina is just a, it's a privilege kwa hawkwapia, ono ono, in our sacred trust, ono jwa. All the artists that are and trusted, kufuzon the beat, stream music, manzeh bless up, big up on yourself, corporates, the business people, I mean, we give things, yeh.