 You know, when Ryan Leslie did the whole castle experience, you know? I don't think so. Yeah, so he, I don't know how many times he did it, but I know at least one time, for sure, because, you know, he had a super phone, he's able to hit up his, you know, most real fans, and they did a private experiences where he did a show in a castle. Oh, shit. Yeah, show in a castle, you know, black tile, like real, like upper tier. Yeah, real swanky. Chains, bondy, swanky, yeah, like some of that type of stuff. And it was a private show for those people. And you put them in this space that, you know, they're not used to being to that level of experience. That's a whole other thing, right? It's one thing to just do something cool and private that brings them closer to you, but another thing to do something that just takes them into a space and gives them access that they normally don't have. Yeah, and I think the opportunity to be around you, like a lot of fans just value like being in your vicinity. Oh, I might, there's a high chance I could have a conversation with him. Much easier to think that when you're in a room full of 30 people, they're in a room full of 3,000, right? Even if they don't really get to talk to you or never touch you or whatever, like they still think it going into it. A lot of people are kind of bound to that stuff. So you have your fan base music, the main thing they know you for and they come to you for it. Now you can take what you like and then figure out what level do I want to introduce this to my fans with, all right? So yeah, you said Uno, we could do some kind of private Uno experience or whatever, go hard with it. But I also could just play Uno versus a fan on live, right? And just be free and just another way to connect with them and build with them, all right? Then, or I could play Super Smash Bros, right? Live. Then I also can host a whole Super Smash Bros tournament, right? And have them involved and then run that whole thing up, right? Then there could be, I don't know what it, I don't even know what it is. Well, there's a virtual life. I'm at a virtual tournament, right? But then you can do a real life tournament, right? And each of those come with their own different charges and extra things you can do around it. But it all comes from that same idea of this is just another thing I do. Or like no name, I think she had a book club. Years ago. Something like that, right? And then you think about this, I have this audience that is reading books with me, right? You might always think, well, where's the angle I can monetize? Well, she might then in the future have recommend books based on authors paying her. Cause they know that she has this clout among people who actually are book buyers, right? You know, like an email list to blast and get sales and get affiliates or people are paying you with advertising costs, bring that speaker in, right? And there's other ways and people might have private experiences. Again, you get into the in-person thing. The in-person thing is always gonna be big in an environment that we're divided in this digital space. Yeah, yeah. That's always gonna be a thing. So it's the stuff that you like. And then it's the stuff that is just a special experience as a whole. Tom one time was gonna throw like a kickball game at P-Mut and he was gonna charge for it, have his fans come out. But there were fans who were gonna like fly out. He fly out and I thought it was crazy. But like they're gonna fly from wherever they are to Atlanta for a kickball game. That's how much they liked this man. He ended up not doing it. I can't remember. I think it was like just logistical reasons. You know P-Mut, man. It'd be shit you gotta go through to get them to do it. But that was when it clicked. The next I was like, man, bro, he got at least like 10, 15 people talking about, yo, when is it? I'll get my hotel. I fly out, right? And I don't think he was charging nothing crazy for it. I think he's gonna maybe do like 20, 25 dollars to sign up, you know, you get put on your teams. Actually, it might even been free. No, I think I think he's gonna do some free shit and just sell like merchant stuff at it. You know, like use it kind of like a free funnel. Come play the game. Or you could have a special like Tom. Sure. Oh, sure, yeah. For the teams, right? Yeah, actually, yeah. That's a, that's true memorabilia to move forward with. Yeah. You know what I mean? Like not personable. Of course you have your regular merger. Everybody has access to, but only y'all have this specific thing? Yeah, yeah. It's a flex in the fan base. Yeah, it's a flex in the fan base. And that's exactly what you want to do. Give opportunities to your fan base members to flex on the fan base. That's all they want, bro. They just want to be like, hey, you a fan. I'm a bigger fan because I have, like I said, this is exclusive t-shirt. The only way you could get this is you pull up to Atlanta on October or whatever at 9 a.m. and play this game. And you weren't there, but I was. That's why I got this shit. Yes. So I am better than you as a fan. Bro, a good way to think about that too is, let me take a quick second to say if you're an artist trying to blow your music up or if you're a manager, a music professional in general, trying to help an artist blow their music up, I have something that's a game changer for you and it's completely free. As you may know, we've helped multiple artists go from zero to hundreds of thousands of streams. We've helped multiple artists go from hundreds of thousands to millions of streams, chart on Billboard, GoViral, all of that stuff. And we've now made the way we branded multiple artists and helped them go viral completely free step-by-step in Brandman Network. All you have to do is check out brandmannetwork.com. You apply, it's completely free, but the thing is we're not gonna let everybody in forever. So the faster you apply, the better your chance of getting accepted. Brandmannetwork.com, check it out back to the video. You weren't there, but I was. That's why I got this shit. Yes. I'm getting you as a fan. Right. A good way to think about that too is NFTs, right? If you listen to a lot of the experiences people thought to make around NFTs and say, oh, well, this is gonna become possible. Also that shit is possible, right? The metaverse and all that stuff they applied it to. Okay, that still has to build out and yet that's gonna become possible. But doing these exclusive events, having special ways to know that if you can get in, whether it's a password, whether it's a specific card or your names in a database, it's a list, all of that exists. You can already do that. The symbols, like you said, like flex on the fan base with the T-shirt, all those abilities and possibilities already exist. For some reason though, it just takes people to, like have that new outlet to actually see the possibilities for some reason. I think people are just like, they're intimidated by trying to make it work in an old space. But it's like the old spaces are already proven that there are people that are willing to get it. And new spaces, those shit you should be scared of because it's like, yeah, it's new, there's new opportunity, you could cap. But there also could not be people there that are looking for what you're trying to offer yet. That's why I think it comes down to a brother. I can see that. You're afraid, but now that everything sounds like this is built to support that. You feel like there's a lower chance of failure and it's still in such a new space. If I fail, it doesn't look as bad than me failing in the real world. Yeah, exactly. Cause it's like, there's not a lot of people here yet. So it's like, if it doesn't hit, it's like running a bad ad on Facebook versus running a bad ad on like a new platform. Like if it doesn't hit on a new platform, there's not enough people that know you fucked up. But Facebook, it's like, there are hundreds of thousands, maybe millions of people that saw your bad. So I think that it kind of comes down to like that same thinking. It's like, oh, I have the chance to like cap over here really hard, which is true. I have the chance to be, you know, we talked in the last episode to be able to say I was the first person to do X, Y, Z and whatever space. So that's a narrative in itself. But then also like, there's a lot of sounds on me if I fuck up and if it goes bad, I can just act like it never happened because nobody was over here anyway, paying attention to it. That's a huge limitation when it comes to a lot of artists and potential embarrassment. You know, I don't know if that's part of insecurity that comes with not just a lot of people in general, but especially the personality type who wants to be an artist, right? But a lot of conversations that I have with artists, there's a lot of barriers or limiting beliefs that come around embarrassment of some sort, which is weird because you're supposed to want to stick out, right? And part of the stick out risk is and potential embarrassment. Potential embarrassment. There's this concept, right, that most people actually do not want to stand out. Most people end up think about artists. That's why we probably put certain people on a pedestal, right? Just because they are standing out and we innately understand that there's danger with standing out, right? And that's why the crowd doesn't want to stand out, right? Because if I'm out there, it's a risk. It's just me out here, right? Yes, there's a lot of rewards that come with it taking that risk if you happen to survive out there, but most people don't survive out there, right? So you look at zebras, and I think it was, what's his name? Jordan Peterson that was talking about this that I heard. He was talking about how zebras are, you know, they're striped. So you're like, well, how is that built for camouflage? Right? It's like the lions in this here are more camouflaged with the backdrop than zebras are, right? But they move in these herds. So they're more camouflaged amongst each other, right? And they're not standing out. The way a lion identifies them is, because especially, you know, lions oftentimes they attack together, right? Oh, this one got a hobbling leg. They can barely move or that one's bleeding. So we can all agree that we're chasing this one. But when all of them are good, you just keep, you keep, you get lost. Oh, I was chasing that one. I thought we were chasing that one, bro. I was like, no, man, I'm not here. Like what's going on? So like that risk of standing out, right? That's how we translate that to humans. It's like people say there's this innate feeling out of the thing a lot of times, people want the rewards of standing out, but then that risk just to actually do it. You know, oh shoot, you gonna get canceled. You gonna get whatever, whatever, whatever. Yeah, people gonna walk up to you in public. Yeah, if you walk up to you in public, it's a weird feeling. I know the first time you experience like all of that is just like a weird thing. It's crazy, yeah. When people are like, oh, what's up? And you're like, well, I know you know, what's up? You know, like, dang, these people, they see me before I see them. Yeah, bro. You never even know that. It's crazy to think about it like that. Somebody out there that knows so much about you and you know nothing about them. It's a very wild feeling. Right, right, a very wild feeling. So I think most people, again, they admire the fact that someone else is willing to do that, knowing that they aren't. I won't, yeah. All right, so why do I even get on that anyway? Yeah, you smell like R is not one to stand out. Cause it's like, it's a part of the job. Like you gotta kind of get over that. Right, right. And then that came from, I was just derived from why they're willing to look at NFTs, right? In a certain way and do these experiences that they can already actually do. All right, so bringing that full circle. Again, there's so many opportunities to do just cool stuff. Whatever your brand is, right? Amarion's doing this mind, body, soul type experience. Right, but you could do, you know, gaming, you can do music. You might like watching certain movies and your fan base might be really deep into it. Like if you've got a horror core audience and y'all are into horror movies, whatever that stuff looks like, there's so many possibilities. So if y'all could dig in, be more creative. Again, the beauty of this, right? Is it actually easier to sell this type of stuff than it is a regular show? Yeah. Right, it's the equivalent of when you have a merchandise brand that can stand on itself versus, hey, all my merch is just my face on it. Your audience really gotta like you if it's that, right? But if your shirt is, but God is dope, right? Yeah. Like, let's say Toby and Wegweg, I think I said that right, I don't know. God is dope would have been a great merch brand for him, right? All his stuff could say Toby, right? But a bigger brand for people that don't even know Toby would be God is dope, right? And it's a line with who he is and what the type of stuff that he speaks. So that's that example. So a lot easier to sell that type of thing. You still get the money, right? Look, you could end up being on your own brand's marketing. And I almost looking like, who is this artist? Why do they have him showcased? Why is he on everything? Why is he? And it just makes it seem like he got a sponsorship or whatever and you're somebody. All right, so all those opportunities exist when you start to move outside of this space but you can tie it back to your artistry where it makes sense and it creates new fans. And if it doesn't create new fans, it's at least creating new money. So I encourage all you y'all, y'all definitely take advantage of these opportunities, especially the way you can do it today. But we're gonna move on to another topic because Cory, you send in a really, really dope video.