 Hi everyone. We're going to get started here in a couple minutes for the Engage MI Fundraising Challenge webinar. Before we get started, if you all could look at your go-to webinar control panel, there's a questions box. If you could type in there and let me know that you can hear me, I would greatly appreciate it. And we'll just sit on here for a couple minutes while we wait for everyone else to join. Perfect. Thank you so much everyone. We're just going to wait one more minute and then we'll get started. Hey, it is two o'clock and it looks like Paul just joined too. Hi Paul. Hello. So now that we're all here, I just want to introduce myself and say that my name is Dawn and I'm going to be leading you through today's presentation. I have a few housekeeping items to note before giving the floor over to Paul. First thing I want to note is that the webinar is going to be recorded and it'll be posted in the toolkit on the Engage MI Fundraising Challenge site under the resources tab. And then as a lot of you just utilized, you can go to the go-to webinar chat module at any time to send across questions and I'll be able to look at those and answer as many as I can after the webinar. So like I just said, I have Reverend Paul Perez on the webinar from the Michigan Conference of the United Methodist Church. Hi Paul. Hi Dawn. So Mighty Cause is really excited to be partnering with you guys to host this challenge so if you want to say a few words then I can jump into the rest of the presentation. Yeah, thanks Dawn and we're excited to be partnering with you. Hi everybody. I think most of you know who I am. I work for the Michigan Conference as Associate Director for Mission and Ministry and one of my responsibilities is to oversee and administer our Engage Michigan Mission Engagement and Giving program. So this Fundraising Challenge, this collaboration with Mighty Cause is an experiment for us, a real shift away from our usual congregational based giving to more individual donors and using a social media platform to do that. So thank you for joining us in this experiment and for participating. I'm really excited about the potential and really excited to partner with Mighty Cause who's going to kind of increase our capacity to be able to do fundraising in this way. Each of you is really doing tremendous mission and ministry work across the state working with some of our most vulnerable communities and I think that each of you really has a story to tell and a way to invite folks from across the state to join you in your mission and also to donate and my hope is that this will enable you to not only engage some of your current supporters but also to engage new supporters as well. So with that, thanks again. I'm going to turn it back to Dawn so she can get the webinar started. Thanks Paul. I personally am very excited to be one of the leads on this project. I'm based in Grand Rapids so it's really exciting to me that I get to kind of help facilitate some of the giving for Michigan just because it's the best state. So there you go. Let's see. So I just want to reiterate that Mighty Cause is ready to provide technical support to everyone as you gear up for the giving event. So if you have any questions as you're getting ready or even if a supporter has a question, I wanted to let you know that our support team is here to help along with myself. Their email is support at mightycause.com and just to give you a little background, Mighty Cause is a fully functional nonprofit fundraising suite that organizations use 365 days a year to raise money for their causes. We've been around since 2006 and we're actually one of the first platforms to host Giving Days so we've been doing this kind of event for a long time and we're really excited to host the Engage MI fundraising challenge. So to just kind of go through some of the agenda points for today we're going to be walking through the fundraising challenge basics and then we're going to be talking about getting started basically registering and navigating your nonprofit page on the platform and then after that we're going to go over the prizes available and then we're going to move into giving event strategy and then of course at the end we'll do a Q&A session and because we've got a lot to go through today if you have a question while I'm presenting please feel free to just type it into the questions box and then I'll be able to make time for it at the end. Okay so challenge basics the Engage MI fundraising challenge is in its inaugural year. It's about a three week long event that runs from October 14th to November 1st so it's coming up pretty soon. Registration closes on October 7th so if you haven't registered yet you'll want to be sure to do so soon. The really awesome thing about this giving event is that there is about $13,000 worth of prize money on that stake and lots and lots of opportunities to win. We'll go into prizes available a little bit later on today. So how do fundraising challenges work? A fundraising challenge is a unique campaign presented by a host organization that allows organizations to compete with other nonprofits or you can compete against your own goal to win prize money. So fundraising challenges are an exciting way for you to engage sponsors, community partners, peer-to-peer fundraisers, and more to spread the word about your organization and mission and raise funds for your cause. The limited time frame that these fundraising challenges offer creates a sense of urgency that donors tend to respond to and the prizes available gives you fresh messaging opportunities every week. So getting started. First things first if you haven't done so yet you're going to need to register your organization for the challenge. There are some additional steps for fiscally sponsored organizations if you're not a 501c3 but we do have pretty comprehensive instructions on the registration site. So if you have any questions at all pertaining to registration you can email support at mightycause.com. Paul did email out the link to registration but of course if you need help at all then you can email support as well and we can give you the link but it's really easy just click the register button and it'll take you right where you need to go. Basically to register you need to claim your organization on mighty cause and then follow the props. Setup is really easy and quick and once you're registered on mighty cause then you'll unlock the registration questions for engage MI and can submit the form once completed and then after you register you'll receive a confirmation message. Approval typically happens within 24 to 48 hours and then after you register and submit the form you'll also be able to add administrators to your organization's account on mighty cause so multiple people will be able to access your page and help run your campaign if that's how you decide to do it. So navigating your dashboard so once you've filled out and submitted your registration you'll need to complete the items on your to-do list. This list is located on the home screen on your nonprofit profile right under your metrics. There's five basic items to complete. You're going to need a background image to your page. We do have some gallery stock background images if you want to use those. You'll want to upload your logo. That's going to be what represents you throughout the engage MI fundraising challenge. You'll want to add a story that tells visitors to your profile about what your nonprofit organization does and then you'll also want to build a thank you page to thank donors and set up electronic fund transfer so you can get your disbursements through direct deposit. There are links for each of those to-dos on that to-do list so if you click on those links you'll be taken right to the spot on your profile where you can complete the task so it's really easy for you to complete the list. This stuff isn't required but profiles that are filled out generally get more donations on Mighty Cause so before you get into the weeds of planning your campaign or start thinking about social media and stuff like that you'll definitely want to take the time to complete this list. It's a great jumping off point for sure and of course if you need help or are unsure how to complete any of the items I'm probably going to say this email a million times during the presentation but you can always email our support team at support at mightycause.com. We also have a support library where we have walkthroughs and videos that can help you out as well and then I also want to recommend taking some time to get to know your dashboard your dashboard which we like to call your Mighty Cause manager is the like column of items on the left that appears you'll see in the little gif like right there home profile that shows up when you're logged in and you're in your non-profits account. Once you log in you'll automatically land on your welcome screen or home screen which is where you'll find the to-do list as well as metrics for your non-profit which you know those are kind of fun things to see like how many people have visited your page how much money you've raised recently things like that and then under profile you can edit your page in the page editor so that's where you can add your logo your the background image your story text you can also adjust your page settings the settings are where you can set your goal for the challenge to basically let people know what kind of excuse me what you're going for and then it also once you set a goal it enables a progress bar on your page so people can track and see how close you are to your goal really easily. You can also go to the live view to see how your page will look to visitors within that profile section and you can do that without logging out of your account which is really cool and then below that on your dashboard is the report section the report section is your one-stop shop for everything related to donation management you're going to be able to preview and export your donation reports and those donation reports are pretty comprehensive so you know it tells you everything about your donors that you're going to need to know and it downloads in the CSV so you can upload it into your NECRM that you're using and then the report section is also where you'll be able to manage your disbursements and like I mentioned part of your to-do list is setting up that EFT and you know just to let you know signing up for EFT allows you to receive your funds faster which I'm sure everyone appreciates funds are also dispersed by check but there is a $5 admin fee for check disbursements so you know to get your money quicker and you know with no fee then signing up for EFT is the way to go and then of course if you have any questions about fund disbursement please email support at mightycause.com and then next on your mighty cause manager is the fundraising view this is where your donor experience section comes into play we're going to talk about that in a few slides this is the fundraising view is also where you can find your matching grants tool which I'm also going to go into more detail about later on and then settings is the last item on this mighty cause manager and that's where you can manage your nonprofit settings like your URL you can customize that and then it also gives you some more admin control like if you want to add an admin from your organization you can do that here as well so as I'm sure you all know your profile is going to be the face of your nonprofit for the engage MI fundraising challenge so you're really going to want to make sure it looks good and it represents you well and just so you know your profile link is the link that you'll share with your supporters to ask them to donate to your engage MI fundraising challenge page so to share your page just copy and paste the URL into an email or social post or wherever you're advertising the campaign if you're not sure what that means or you're having trouble like making sure or want to just confirm that you're sending the right URL then you can email our support team and we'll make sure you have the the right link so as you're going through your to-do list you're going to want to customize your profile to match your brand you can change your theme color which on this example on the slide it's that teal blue which all the buttons are the teal blue the progress bars the teal blue so you can update your theme color to match your logo you can upload media to your gallery to add some visual interest on your page and your story or description is really the centerpiece of your page so you're going to want to spend a little bit of time on that a lot of organizations they'll just use their mission and then add some photos of either recent events that they've had or you know any basically anything that you've done in recent marketing material you can add on to here and you can also add videos but just to note you'll need to upload the video to YouTube or Vimeo first but then once you can do that you can embed it in your story section and then people can watch it right there on your page the that story section is really where you can go in depth about your work and make that strong appeal to donors you know tell them why your organization needs their support and show the impact of your work so I would really recommend spending some time customizing this profile it you know it doesn't have to take a ton of time um but do spend some time because we found that you know the more work you put into it and make it look nice then chances are you're going to do better in terms of you know donor engagement um and you know you can have the best campaign strategy in the world but when your profile or the page where people are actually coming to make donations looks like it hasn't shown been shown any love then you know it kind of um confuses people um so you'll want to make sure it looks really good so um I mentioned previously donor experience um one of the really awesome things about Mighty Cause is that your nonprofit has quite a bit of control over the donation process which is unique among fundraising platforms um so from um you know from that Mighty Cause manager dashboard you can access um this donor experience tool um this uh can it allows you to opt into collecting information that you want from donors like addresses or phone numbers um here you can also set up custom suggested donation amounts um and add descriptions to help tie those amounts to items or services your nonprofit provides um which basically strengthens your appeal to donate so if you if you've found that certain donation levels um really appeal to your donors or um for certain campaigns if you say look I really my first suggested amount is $25 or my first suggested amount is 50 and go up from there um if you've found that you've had good experience with certain levels then in this donor experience section you're able to adjust those levels to fit what your organization finds works best for you um and then you're also able to add those descriptions so um you know uh $50 feeds um two families um this Thanksgiving or something like that so you can kind of make it more tangible to the donor um the donor experience uh also allows you to preview the whole checkout process without actually making a test donation so you can see what your final process looks like and use that to edit yourself if needed um so the donor experience is also where you'll go to set up your thank you page which uses the same text editor that's in your story section on your profile um so you can add text or links um you can add a video or image um and you you can also add a custom call to action button that tells donors where you'd like them to go next so it's really um a very comprehensive way for you to make sure that your donors are getting the kind of experience that you want them to get out of this campaign because the better experience that they have um and you know the faster they're thanked um they're they're more likely to come back and donate again um and one one idea um would be asking them for the call to action button um ask them to sign up for your email list uh instead of just like directing them back to your site to like learn more and making it general give them a specific call to action um when they have a specific action they're more likely to take take action on it um so you know if you have that thank you page and you say um you know sign up for our email list and you link out to the email list form um sign up on your website then that's something that you could do during this process as as well okay so um we're going to move on um into talking about all of the really awesome prizes that the engage uh am i fundraising challenge has to offer um and i also want to talk a little bit about how you can aim to win them since i'm you know that's really one of the most exciting things about this challenge so the engage in my fundraising challenge is offering grand prize grants to the top three places for both large and small organizations on the leaderboard um this division gives a lot of nonprofits a chance to win um which is really exciting um and there's going to be leaderboards for the grand prizes on the live event site so as soon as the challenge begins participating organization um will start getting tracked by the dollars they've raised now it's important to mention um that only online donations made through the mighty cost platform count for leaderboard totals um so no offline donations count like cash or checks so basically you know if you want to win a grand prize you're going to want to make sure that you push your donors to give online because those offline donations don't count you can certainly record a check that's given to you um we have a space for that um you can find it in your mighty cause manager um to be able to uh record how much you've gotten from um you know somebody who didn't want to give online um that amount just won't be reflected in your leaderboard totals it will be reflected on your profile page if you've enabled that progress bar but it won't be reflected in within the um direct competition with the other organizations who are here um and just for a little bit of background the reason that we don't allow offline donations to count toward those prizes is because we don't and can't verify offline donations um so keeping it online only just makes it easier in terms of prize handling um and then the leaderboard is going to reflect your cumulative total from the time the challenge begins at 9 a.m. on october 14th um so it's a running total of everything you've raised online um and then here you're engaging in some of that friendly competition for those top prizes um so as you can see um for both small and large first place is a thousand dollars second place is 700 and third place is 300 dollars um we're also giving away uh bonus prizes so there's a lot of bonuses available for you guys to win um and you know just FYI don't stress about writing any of this down um we uh all of these prizes and the method of entries and dates associated with them are going to be on the challenge site under the prizes and rules tab so you'll be able to reference them at any time um so we've got a kickoff challenge which runs the day the challenge starts um we've got uh a week long bonus for one bonus one two and three um so we've got bonuses running those whole weeks and then we've got a final countdown bonus um and then we've also got a video contest um so again more details um rules links um and you know all of the information will be on the prizes and rules uh tab on the engage in my fundraising challenge site so you don't have to you know remember any of this you can just reference it there um and um one thing that I really love that Spurs competition is the live leaderboards for these bonus prizes too so not only will the grand prizes have live leaderboards but these bonuses will also have live leaderboards um that way those leaderboards they're going to help you see where you stand at any time um the key to winning them is in getting your donors invested in helping you climb the leaderboard um so you'll want to make sure you keep tabs on your position on the leaderboard for you know the bonuses that you choose to participate in um that way you're keeping your donors and supporters updated um and then continually emphasize to them how much is at stake how much could this extra prize money do for your charity what would that help you achieve make sure you tie everything back into your overall messaging about what you do and why you do it to really get people excited about helping you win that money another trick is to just concentrate on sustaining momentum keeping the fundraising going and starting and finishing strong um having these bonuses um using them for your messaging they're really really great messaging tools um they give you something fresh and new to talk about to your donors so you're not just giving them the same message throughout the three weeks because three weeks is relatively long so you're going to want to make sure that you space out your fundraising momentum and these bonuses are definitely a great way for you to be able to do that so um challenge campaign strategy so now we're going to jump in and talk through some ways that you can strategize to win some of those awesome prizes um and just so you know if you win a grand prize um you you're still eligible to win bonus prizes too so you can win multiple prizes um which you know kind of makes it even sweeter so you'll want to go after as many as you as you possibly can um so first thing is you're going to want to use the nonprofit toolkit resources that we have for you you have access to these really great tools um and the toolkit that it has a lot of tips and tricks and FAQs um it's got walkthroughs it also has email templates and social templates that you can use um to help you get inspired um and figure out how to promote your campaign um the nonprofit toolkit is also where you'll be able to find today's training reporting um as well as logos and graphics that you'll be able to download to start um tying your brand into the engage in my fundraising challenge brand so you'll definitely want to check out the toolkit if you haven't already and refer back to it as you're planning your campaign um and you know if you need help at all accessing the toolkit um again our support team is here to help you find those links that you need so a couple quick strategy tips um since the engage in my fundraising challenge is a multi-week event um like I said the trick to making the most of it is to sustain your fundraising momentum um one great way to do that um and to make sure your campaign is on track is to set mini goals for your nonprofit to help um basically generate buzz and build excitement um and the really great thing about the engage in my fundraising challenge is that those weekly prizes um you can win multiple of them so you can utilize you know those mini goals and those bonus bonus challenges to help sustain that fundraising momentum and keep people excited about helping you win um you can also utilize the leaderboard and your position on the leaderboard for not only the grand prizes but also those bonuses um you can utilize those uh to like let people know hey we're we're currently in second place we don't you know we want the biggest prize we want to be in first place we only need you know 300 more dollars to get first place help us get there um let people know um where you're at um with what your goal is um and then of course you'll also want to think about your overall fundraising goal and then what you're going to need to raise each week to get there so that's kind of a good starting point if you think okay how much do I want to raise overall during these three weeks and then what am I going to need to do to raise um you know that much will I have to raise x amount week one x amount week two um you can also uh kind of work those um amounts around the bonuses so if you say look I really want to participate in the kickoff challenge and week two and then the final countdown challenge so you can kind of strategize um you know how much money you want to raise in between um or on all of those days that you want to participate um you can work that into what your overall goal is for your organization um and then something else that you can do to get your campaign rolling is asking for seed donations um seed donations are donations from people um in your nonprofits inner circle that essentially just break the ice with donors and help get the ball rolling um so like people to ask for a seed donation would be your board your staff volunteers um or really anyone else at your nonprofit who's really engaged in your work um they don't have to be huge donations by any means they can be $10 $25 like it can be small stuff um it's basically just getting a little bit in the bank um by you know reaching out to those people um to help your campaign move forward and get donations coming in so another great strategy for driving donations um during this giving event is securing a matching grant um a matching grant is essentially a large donation that your nonprofit leverages to bring in um other smaller donations by offering um it up as a match so for instance if you had someone willing to give you a thousand dollars um instead of just putting that money in the bank and calling it a day um you could use it as a matching grant you take that a thousand dollars and say to your supporters okay so between this day and this day any donations um will be matched up to a thousand dollars which basically allows your donors to double their donation and then obviously allows you to double your donation too so you can do a lot within that mighty cause matching grant tool that um I mentioned earlier again you can find it um within your mighty cause manager when you're logged into your organization account um there's just there's lots of options with the tool for how to structure your match uh and then you know a lot of matches are usually one to one but not all matches have to be that one to one um you know which basically means if someone gives you know a thousand dollars then a thousand dollars um needs to be matched you can do two to one matches you can do three to one matches um you can also match a percentage of each donation or you can match a certain number of donations um so for example like the week two bonus challenge is um unique donors so if you wanted to have a match available to try and win that bonus you could say um you know look I I need to get a hundred donations within this day um and then we'll get an additional thousand dollars for our nonprofit um so you know that kind of match um you know helps you actually drive donation volume and traffic um and then it also helps you get closer to your goal of um not only funds raised but then winning one of the bonus challenges and then also a fun thing to note you can post multiple grants at a time and you can post them in sequence so if you set you so you know you can set a bunch of grants to fire one after the other so there's you know constant action um totally optional but it is it is something you're able to do um so essentially since a matching grant is ultimately just a large donation you'll want to follow the same process as you would when securing major gifts you want to make sure you're prospecting cultivating and asking so people who you should consider as prospects for a matching grant are board members and that could be one board member it can be the whole board um like creates a match so they each put in um you know a hundred dollars or a certain number um of money excuse me um you you'll also want to make sure you go to your major gift donors who've given large donations um to your nonprofit in the past and then another option is corporate sponsors um corporate sponsors are a really great way um to you know get a match because it's a really fun proactive way for them to get involved um in you know a really public way um and it draws attention to their corporate philanthropy which businesses like so um you can on one of the really cool features on the matching tool is being able to um have a month um match be sponsored by something so you can go to corporate sponsors and say look I would really love to get this amount as a match to utilize during this campaign um and we will be happy to add you as the sponsor um you can add their logo to any emails that you're sending so people really know that that corporate partner is involved um so in the coming weeks you want to make sure you're making your asks and shoring up the details of the matches that you'd like to have um and again you can have one you can have more than one match running at a time um so if you get a lot of great responses um you don't have feel like you know don't feel like you have to pick and choose one um and then again the matching grant tool is located um within that mighty cause manager um sidebar under the fundraising section so moving on from matching grants um I do want to talk a little bit about ambassadors um ambassadors are people who are usually in your non-profits um inner circle who can help boost your campaign uh so that includes um again your board members your volunteers um especially the volunteers who are highly engaged um staff members etc um utilizing these ambassadors um can help you break out of your list of existing supporters and it really helps you engage new people um people that you wouldn't otherwise have access to which I know every non-profit that is their one of their number one goals um getting new donors um ambassadors can help you do that um in a few different ways um that you can either have them just share the link on your page um with their social circle to ask them to donate or you can have um ambassadors for your organization set up a fundraising page um to help solicit donations directly for your organization um so if you have a board member for instance who's very well connected this can be a really big boost um they can really help you by getting involved in peer-to-peer fundraising for your organization during this engage in my fundraising challenge um the mighty the mighty cause platform is actually set up for really easy peer-to-peer fundraising um so this is something you haven't done before this would be a really great way to kind of introduce yourself to it um see the functionality and you know see if it works for your organization it's just a really great way to acquire new donors and so it's it's definitely something we recommend everyone try um so if you did want to try it then you all you would do would you ask your ambassadors which again are people close to your organization people in your inner circle board members volunteers staff members um you'd ask them to set up a fundraising page for your non-profit on mighty cause um for this challenge um this this may sound like a big ask but it's often a really fun way to engage your biggest supporters um and it allows them to tell their own story about your non-profit um you know how they came to work with you and and really why your work is important to them um and you know this having them do that it doesn't distract or draw attention away from your campaign um they're operating alongside your campaign they're working with you um reaching out to people they know personally for donations which in most cases are their friends and colleagues and family and these aren't people that your non-profit would normally have access to to solicit for donations um so you're actually picking up new donors through this peer-to-peer um functionality most of the time um so you know again for people like your board volunteer staff maybe program alumni um this can be a really great way for them to get involved without just being asked to give money um and it just it can make a much more um meaningful impact for them um and you know rather than just making a donation or sharing a link it allows them to tell their story which really is what most people in this world want to do they just want people to listen to them and they want you to know what they're about um so having like having that ask of instead of donate help me fundraise it's it can be a really good part of the stewarding process you know you're you're building and sustaining a relationship with that supporter you're you're kind of taking your relationship to the next step um and you know we if you're really not if you're still not really sure about it um we have seen some nonprofits get some good peer-to-peer um action going by just inviting people on social media um or sending an email asking them for their for their help just you know instead of donate ask them to fundraise um and maybe maybe you start off with asking them to fundraise before the challenge starts um that way you can help them get their pages set up um and you know help them with you know what their plan should be um and then maybe your call to action afterwards is is that regular donate um call to action um but for younger people who have a big social network and um are really comfortable online but you know maybe they don't have a lot of cash to give the peer-to-peer option um is really an excellent way for them to help out and make a meaningful contribution um so again to help make things easier for your ambassadors you're gonna um want to make sure that you're giving them images if they need talking points have some handy um have logos for them um you know you can even offer them to again set up their pages um but uh you know nonprofits that you utilize peer to peer fundraising do tend to raise more money so it's definitely worth talking about how you can incorporate um that kind of functionality into your campaign strategy for this year's engage in my fundraising challenge so spreading the word um as i'm sure you all know your email list um is probably going to be one of your most important tools during the engage in my fundraising challenge um because emails are a direct line to your supporters so unlike social media um you don't have to worry about an algorithm getting in your way or preventing people from seeing what you send them uh because unless they've unsubscribed from your emails it'll end up right in their inbox and most likely send them a notification on their phone um so i want to talk for a little bit about email strategy because it's going to be an important part during this campaign um so first in general you'll want to keep emails relatively short simple and skimmable um people are much more likely to read emails that pertain directly to them so um we highly recommend segmenting your email list by sorting donors into a few key groups um donors who have given a lot or give on a regular basis um you could segment into one-time donors um people who have never utilized your services um you know or who have utilized your services but never donated um you could segment uh your board your volunteers and so on um so you know you want to make sure your emails are short because most people these days read their emails on their phones and then you're also going to want want to make sure the right message gets to the right people so that they're more likely to take action um you you don't need to craft entirely new emails to each of these groups but you can tweak small things about the emails um just to make it more personal for that group um so basically make sure you identify your key segments um and then figure out how to tailor your message to them when an email is tailored um to who the recipient is and you know the relationship they have with your organization they are much more likely to read it and take action on it. The other thing you're going to want to pay close attention to is the timing of your emails especially if you're aiming to win the kickoff challenge or one of the weekly prizes I would recommend taking the time to schedule as much as you can beforehand and make sure you have a template email ready for things you need to send um like out on the day of like a blast email asking people to help you get to your campaign goal you know letting them know the challenge has started um or an announcement that you've won a prize as I mentioned before um most people read their email on their phones these days so I would definitely make sure you choose a mobile friendly email template and then definitely test it out beforehand the last thing you want to do is um do all this work to create a beautiful email that looks great on desktop and then have it sent to somebody's phone and you're you know all of the spacing is is just totally messed up so you definitely want to make sure you test everything out uh and then lastly your call to actions um in anything uh should be clear and action oriented so you know give now donate now help us today um more passive call to actions like um thanks for donating or please contribute um those aren't as effective so you just want to make sure you're crystal clear and provide that urgency the one of the really great things about um the engage in my fundraising challenge is the fact that uh it's only three weeks um so you have the ability to use that sense of urgency and then of course with every bonus challenge those are limited as well in their time frame so you have like that kind of urgency on your side to be able to push your donors um so for social media um for a high stakes campaign like this we just really recommend staying in your comfort zone um and going where your audience is so what I mean by that is if you have a thousand followers on your Facebook page but you only have a handful on Instagram um then you probably should spend way more time and effort on promoting your campaign on Facebook than on Instagram um make sure you put your efforts into the platform where you're most likely to reach people and have an impact um and again I definitely recommend scheduling any posts you can ahead of time just to save yourself a lot of trouble during the challenge uh and leading up to it so you know get your key content scheduled with Facebook's publishing tools or Creator Studio uh go into Tweet Deck and schedule your tweets um and really save any live posting for stuff that needs to be done like thinking your donor updates on your progress or those prize announcements um and then to that end um it might be a good idea to assign a point person to monitor your social media um or really you know your communications in general um that way you can quickly respond uh to comments uh and interact positively with your followers uh since it is important on social media um an interaction can also help you in terms of the algorithm um most platforms do show priority to posts with lots of engagement um and then you know if you're able sometimes it's helpful to budget a little money to boost some posts or promote some tweets um and really on social media $20 for an ad can really go a long way um you'll want to make sure your ad if you do go in this direction is targeted properly and if you aren't sure how to target an ad you can always default to targeting the people who like your page or already follow you um in terms of the type of content um that will do well on social media it really depends a bit on the platform um but in general photos and videos do really well um and you know you may want to consider doing something out of the box like a Facebook live video or um a watch party for a campaign video to help generate some buzz while delivering that algorithm friendly content um and especially I've seen a lot of positive reactions to the Facebook live videos and people can always go back and watch them again but when you know and one other thing to know is like people love behind the scenes videos so if you do a Facebook live behind the scenes of your organization um even just if you're just walking around introducing people and saying this is so and so they do this um that people love that stuff so you know little things like that um to kind of make it exciting or if you didn't want to be live you can always just do um a post about certain people or the things that you're working on um but but try try and make sure that you have um every one of your posts has some sort of photo or video so that you can get that that good engagement um with your supporters um oh and then finally when you're planning your campaign um make sure that you follow up um following up is super important um you know when you're planning your content you'll also want to plan your thank you to donors um things like making a video or a photo of your staff um that can be really great for this be sure to talk about the impact of the funds you raised um and just close the loop on your campaign um so like if you are fundraising for something specific like a new piece of equipment or improvements to your building or something like that or like a program um you'll you'll want to send emails periodically on your progress um and then of course you'll want to make sure you've got an onboard onboarding plan in place for those new donors um so that they come back to donate again um so if you collect addresses maybe mailing them a welcome packet um would be a great way to get them onboarded uh you can also create an automated email journey where they can get more information about what you do and why it's important to support your work oops okay uh so support from mighty cause um as you know as we wrap this up um I I just really want to make sure that our support team's contact information is here for you to reference um they're a really great resource before and during the challenge for anything campaign related um you know if you need help setting up your EFT um if you need some help figuring out how to strategize around the weekly bonuses um or really if you need if your donor needs a receipt reset um then you can reach out to them anytime um their email is up here um and then their phone number is two so they provide not only email but also phone support if you need any help okay um there was several questions that came in so let me um just kind of take a second to look through those some of them look like they're repetitive um so let me take a second to look through those and then I will um answer the questions that I can um so hold on one second all really good questions um so first question is basically how are large and small organization sizes determined um I don't remember that off the top of my head um Paul do you have an answer to that if not it's definitely something we'll get on the website and we'll be out there for everyone ahead of time yes the the registration asks for each organization to report their budget so we were using um the size of budget to segment into large or small okay so after everyone registers and registration is closed then um that'll determine what that break is yeah correct okay perfect um and then the next question that I had and of course if anyone has questions during this section right now please feel free to write them in um so how many bonuses can one org win um so right now um we have it there's no limit for the number of bonuses that you can win um you know we might if if there's like lots of organizations who apply um to participate in our register then we may put um sometimes we'll put restrictions on it so like you can only win two but right now there's no limit what I would do is um I would definitely check the um prizes and rules tab on the engage in my fundraising site um I would check that um you know periodically to make sure that nothing has changed and everything is still you know the same you know as in any org could win any number of prizes um but I don't anticipate that changing but just in case it's always good to check um and you know we'll let you know for sure if there's there are there are any restrictions that are put in place but right now there are none so what would be the cost um for an ambassador to set up a peer-to-peer um functionality on mighty cause that's a great question um there's no cost so there's no setup fee um or anything like that for people who are joining your organization to help you fundraise um they all they need to do is on your organization profile page there's a button that says um fundraise all they need to do is click that and then it'll walk them through the prompts of setting up their own fundraising page um and it's it's really easy they just have to like they can add a picture they can add their own story um if you you know have a group of people that you want to specifically appeal to um for like being an ambassador for your for your organization you can send them you know their own little like fundraiser toolkit where you send them you know a couple logos or pictures that they can use suggestions on what they can include in their story like why you know why are you connected to us um you know why did you start uh you know volunteering with our organization you know how does our mission affect you um just kind of um things to get their you know their thoughts rolling but they're it's totally free for them to um set up their fundraiser on on the platform connected with your organization let's see um can the number of organizations signing up be shared to the group I do not have that organization or that number in front of me um I don't think it's private but I know that I don't have that in front of me right now yeah this is Paul it's not private from my end and and I don't I haven't I don't have that in front of me either but um I think we're happy to I'm happy to email that out to everyone once the to everyone who's registered once the challenge begins yeah that's all good and you'll see um you'll know exactly how many organizations are participating once the challenge begins because they'll all be listed on the leaderboard for the grand prizes um you'll know exactly who you're competing against um the exact number of organizations you're competing against uh so you'll have all of that information right there for you um we we really like to do that because it it that's really what provides that sense of competition for your donors um and helps get them engaged even more when they can see that you know your just a couple hundred dollars beneath the you know one of the grand prize places um and they can see who that organization is it's it's much more satisfying for them to see you be able to jump um spots on the leaderboard so you'll have all the information as soon as the challenge launches yeah and if it's helpful I guess I'll just kind of reiterate that um this this is open to our Engaged Michigan conference and district projects so I think in the invitation email I sent it was to I think just around 50 50 of those projects I'll share that our goal is to have at least 30 participate and it looks like there might be about 13 people on this webinar right now correct yeah um okay so just two more questions um um let's see can donors from overseas be accommodated yes so um Mighty Cause accepts donations um from you know countries overseas um we're able to process those donations so they shouldn't have a problem um donating if they wanted to donate to your campaign um and then what happens to our organization's page when the Engage MI challenge is over great question so um the leaderboard will freeze um but for your organization's profile that you know you're still able to manipulate it and um utilize that for you know year-round fundraising if you wanted um so you can change the text on it you can update the pictures you can change your goal um you can put like you know if you wanted to put a congratulatory message within your story section to um you know bring when donors come back to the page to see then then you'll you'll have that information there and um the um the donate buttons will will still be on but any money that you collect after the challenge is over won't be obviously like won't be counted towards any of the the prizes but you're still able to to utilize that page for fundraising um if you wanted to after the uh challenge is over let's see um I think that was it I think I got everything um let's see if anyone has any other questions that they think of after the fact um again you can email support at mightycause.com I'm also available uh don at mightycause.com um so um you know thanks again for um joining today's webinar I am just really excited about the launch of this challenge um so Paul do you have any parting words for us? No thank you Don thanks for everybody for being on today and um blessings and good luck on the challenge um if there's any any assistance or questions that you have for me please feel free to email me um or give me a call yeah thanks everyone best of luck in the challenge