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Itinere@Baveno: Lake Maggiore by scanning a code

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Published on Aug 5, 2011

From the 11th July 2011, Baveno offers a new perspective on travel and discovery: Itinere@baveno is a step by step tour between lake and city through interactive yellow panels that guide visitors equipped with smartphones to discover local wonders in an original tour. Each panel displays a QR code in the foreground that contains a link to information, insights and images displayed in real time on mobile smart phones.

The itinery designed by Baveno fulfills three precise objectives: visibility, ability to navigate with smartphones, ease of updating content and the possibility to integrate smartphone services with existing tourist information systems.

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