 Hi, my name is Jay and I'm the co-founder for Angotine Gaming. Hi, everyone. My name is Laura Cornelian, I'm at the Nova and Arina Marketing Agency, Alchi Consulting. We've been in the space since 2016 and we help gamify, defy, layer one, NFT projects to reach their audiences. I'm Rohit Jagasya. I'm the founder and CEO of Reven dSports and we're the professional eSports team. Hi, everyone. I'm Bharat Patel, I'm the chairman and founder of UD Solutions Ltd. We are a game development company and, of course, with a lot of blockchain and other stuff as well. Thank you. So Laura, my first question would be directed towards you. So how are you helping, you know, market gaming companies all over the world? That's a very good question. So when we think about marketing a gamify project, we first need to understand who is their target audience and what kind of gamers are they targeting? Are these a young generation ZNZs or are these millennials maybe older generation and based on that, who is your target audience, then you're a reverse engineer. What are the best channels to reach them? Are this is building a gamer's goal, going through this court or, for example, maybe even running Facebook ads, you need to understand how, what is the most effective way to reach your target audience and then what do they want to hear? Why would they play your game? What do they want to earn and their incentive is to make money? Is it a game focused on engagement, on collaborating, building a community, and then maybe the focus is those gamers who want to build a community. So we need to understand who is the target audience, how do you want to reach it, and what kind of messages you want to basically implement, and that's what we do as an agency. We combine all of this in a strategy and then execute in the most effective way. So Rohit, how has the gaming space evolved over time and how do you think the Web3 is sort of having an impact on the gaming sector? So I think eSports and gaming all together has a very strong community and we as we are at Revenant have tied up with a Web3 called IndiGigi. Manish was just here and we actually, what we do for them is we are sort of an enabler for them where we actually get them audiences who follow our gamers and all of that. I think we are still into the whole competitive space of things where we participate in games like Valorant and Ballgrounds, Mobile India and a couple of other games. But Web3 from an eSports point of view was still to, I think, come to the like, you know, it still has to grow in India. And not only in India, you know, I think throughout the world because I think the audiences of competitive gaming, they still have to be educated about MetaMask and most of the wallets and how to link them and how to use them. But for now, I think for eSports teams and content creators who are a part of the whole eSports ecosystem, they are more like an enabler for Web3 and I think that shift will come soon. So what are the newer gaming avenues like that are sort of coming up apart from Gameify and H21? You mean about the newer gaming avenues that are sort of coming up now? Well, I'll tell you that as what Manish was just saying about the new gaming arena that's going to be there, I think the whole shift is becoming centric to the gamers and more so because now it is going to become a kind of a profession, I would say. So when we talk about Web3-based gaming, you know, involving security is one of the major tasks which people are going to look forward to and, of course, the government regulators which are going to be very important. I think the games, the earlier speaker, I think she mentioned about the story which is the most important part because the engagement of a gamer would be only there when the story is right. Otherwise, I think the people would play for some time and maybe, you know, after a while, I think the games would be more centric to the gamers and that's what we're going to see in the over period of time and, of course, technology is going to take a newer leap into it, especially with cloud gaming and all that, that's going to be much more, you know, important because the devices that we currently have may not be that good at the moment to have a very engaging experience but when the cloud gaming comes out, I think it's going to be a newer experience. Jay, so what is so lucrative about the gaming space that traditional gaming companies like have already started to make moves in the sector? So I think, you know, the lucrative part for Web 3 and like the link between gaming, the gaming 2.0 and Web 3 would be the community because I think the community that the games are also going to cater is a very similar community. So there is not going to be a different community that's going to be formed for this. So as you know in the previous panels also, as they mentioned the quality of games have to kind of improve and it is improving as Rohit also mentioned, we've partnered with NDGG to help them be the enablers to kind of build a community for them. So what is so lucrative about Web 3 and what's going to be lucrative is the play-to-own model, as in when you know, the gamers can stick to a particular game or become loyal to a particular game. You know the trading of the skins and different different things that Web 3 can enable which currently, like today we call them in-game assets but we don't treat them as assets. So I think Web 3 is going to be that enabler and something that will help boost the whole ecosystem all together. So how are you helping the gaming companies get funds? How are you helping the gaming companies get funds? It's for you. So the question was about fundraising basically. So one thing is going to be the best learning experience for everyone. By the way, how many of you are here who are actually building a gaming product? Raise your hands. Who is building a gaming product? Only a few people who want to build a gaming product. That's where they're. Okay, we have a few more. So basically everyone, no matter if it's a gaming or any kind of DeFi product or whatever, every founder is focusing to make the best product ever. We have developers with product people to make it the best graphics, the best skins, everything, whatever you think about. But they forget to build a community. And investors care more about the traction than about to make it a perfect game. So I would encourage everyone first, build an MVP and have the community, have the people in the mailing list waiting list, maybe those who are playing your early beta, just and that will increase your chance of getting the funding rather than focusing on just the game. Because if you can choose the perfect game with zero community or mediocre game, but with 10,000 people just begging for it to be launched, well, everyone can guess what's going to be chosen. So that's number one, what's very important. Number two is understanding for investors, and we have some investors here in the audience who probably will agree with me. It's all about of making the return. So the question is how will your game will be a token investment or will it be an equity investment? Will make that money. Will it be a token? Then what kind of tokenomics? Why would a person keep the token? Because basically one of the as many people as possible to keep the token. So why would people keep the token? So think about these things of how will you help the investors online to show not two X return, but ten X return. So if you have the big community and you have a very clear tangible strategy, how are you going to build those ten X for the investors? These are basically two key things you will need in order to have a successful fundraising campaign. These two things, that's it, you're good. And us as a marketing agency, we help companies with one of these things is to build a community. So even if you don't have the community, you don't have the product yet, you come to us, we help you to do that. So then when you're going to investors like, hey, our game already has a lot of money, there are 10,000, 20,000 people in the waiting list waiting for me just to secure X amount of money, and then we can launch. So my next question is directed to myself. So in an epics are being adopted as sort of new game content. So what are your thoughts about that? Well, I'm glad that you're asking something like this because even our honourable prime minister has been reiterating the Indian ethos, and specifically looking to the mythology that we have, which is pretty rich. How do we create characters and design the storyline based on those Indian ethos? I think there are a couple of characters which are casual games or hyper casual games which have already been in the market. But I think over a period of time you will see more and more of such kind of studios coming up specifically for the Indian mythological and character making. I think the storyline is there which we have. It's all about how to engage people especially the younger generation. So I think that's where the bridge between the characters which are already there and the newer generation is what we need to bridge to. And I think that's going to happen very soon. So Rohit, the number of gamers have increased in the post COVID area. So what has acted as the catalyst in the sector? A lot of people were at home and they didn't have too much to do so COVID was a big factor but I think it was not only COVID. I think with Geo coming in with the cheapest mobile leader plans in the country that also acted like a really big catalyst for people actually downloading a game on their phone and aspiring to become a competitive player or engage with your friends to just entertain themselves. And apart from that during COVID, India also became the second largest smartphone market in the world. So the accessibility towards smartphones and two games became really easy. And apart from that I think most parents don't really let their children watch a lot of content on OTT and I mean a better way for them to get entertained is to watch a YouTube stream to see one of their favorite teams or one of their favorite players or streamers creating content around the game that they play. So I think it was COVID was definitely a really big factor but I think the other factors also did play a very important role in the whole sort of competitive ecosystem and e-sports and gaming in general. Since we are running short on time so my last question is directed towards Laura. So can you share some insights of the gaming community? Laura, Laura. Can you repeat the question? Can you share some of the insights of the gaming community? Okay, so some of the insights for the gaming community. So first thing what I would definitely love everyone who is here in the audience to kind of take away is gaming has enormous potential if you do it right and not go into because hey, it's sexy all the investors are pouring money everyone's to build a game because you actually have some kind of good idea and in some cases when clients come to us from the gaming world and they're like, hey, we're building this thing help us to get started we're like, do you really want to build another game where you have 10 same ones very similar ones, join another game so don't build a game just because you want to be a gamer build a game where you actually see the value and the community you're going to have. That's one insight. Insight number two you don't always need blockchain or the free to build a game a lot of gamers and a lot of gaming projects use the free or blockchain or token just because it's a buzzword and during the last bull run you can just raise money and investors were pouring money into it we're just having a regular not token could be just in game cash or whatever works very well. The same thing with NFTs and skins yes, this is sexy everyone's talking about, you mentioned about it but the adoption is not there yet until we're going to find a way how we can exchange those in game assets across all the different games this is going to be just a nice idea just a nice marketing so you always need to think are you building something and spending your time resources because it's actually needed by the community actually needed by your gamers or is it because it's a sexy train to word and others are doing so you're doing it as well so think about it sometimes doing small and simple is better than doing big and flashy just having a buzzword so I would say these are the three key takeaways I would love everyone in the audience to take home so we're done with the panel thank you so much for being here thank you guys and thank you all for attending