 So if you haven't already figured it out, this is the hashtag. I'm at Anki Marketer on Twitter, and my website is AnkiMarketer.com. So I put this picture up here because I'm hoping that you learn out of this how that to be a part. And a big reason for this is because, you know, there are trolls out there now. I call them that because they sit in the rooms and they look for people that have stolen images. They report that then to an attorney, the attorney context, the copyright owner. And then they together send out a letter to that person and say, not only is SSC sent an assist, but we would like some money. So who owns the copyright? We'll get into, by the way, I talk about this because I get sent a nasty letter like that. So whoever creates it, whoever takes the picture, whoever creates the image that you're using owns the copyright. Can you use it? We'll look at some opportunities where you can. This is a lot of jargon. This is all by the way on my AnkiMarketer.com website as well. So I tell people you should know how to defend yourself. And here's the reason why $100,000 was copyrighted. So my friend calls me and he's panicking. He got an, or he got a letter. It's a cease and desist letter. And it says, oh, by the way, if you did this intentionally, you raised to 400,000 dollars. And he thought that he was using it properly. It's a website that doesn't make money. But because the website is owned by a company that makes money, they were perfectly within the rights to send the letter. And he's like, oh my God, I might have to get a new resume. And I don't think I'm going to have a job any longer and all these kinds of things. Myself, years ago, I got a $10,000 dollar bill and a cease and desist letter. From a website, I had gotten rid of years ago, but my name was still in the code. And guess what? As Kimberly kept talking, there's only like two of us in the whole USA, the other one, Luke's and San Diego, it's pretty easy to figure out who sent the bill to. What I had to do was to prove that I didn't have anything to do with that website any longer. So, word of warning, take your name out of any pieces when you transfer them over if it's in the code. And it had transferred to a company in India which had then stolen some images from a sister site of Getty Images. Getty Images is like, they're bigger than you can imagine. They're like the lava of photos in the sense that they have attorneys, they have people just looking to see who's violated it, so don't do it. And the company there had not only stolen some images, but they had used them past the day that they could use them. So we'll talk about that in a minute's show. So one of the things I do is I keep every single email, but it took me about three months to get that one fixed. My friend with a $100,000 dollar bill, they did not react $100,000, but they paid close to $4,000. And he had to make most of his writers go and have time until the bill was paid back to their nominee. So little things that I do now is I keep a file holder of every single company I do business with. And we'll look a little bit at Pixel a little later. I take a copy of the license at the time that I purchased something. I keep a PDF of everything that was in there. So I just purchased the culture as to design it on dog. I keep a bunch of images, I keep a bunch of fonts. I take a PDF that looks really, really ugly, but I keep it so I know everything that was in it. I keep a copy of the license in there. So those two go into the licenses holder. Then under that I keep Pixel a lot of fonts, Pixel a lot of illustrative fonts, Pixel a lot of other fonts. Because sometimes at this point I had some files for just the map users. And if I ever have a map in the picture I still want to keep access to it, right? I also do this with my clients who actually talk about them in the moment. Again, I keep a PDF of the license and the images of the separate file. So if anyone says, hey, you shouldn't be using that. That's my image, that's my copyright. I downloaded it from Unsplash and said that I could use it. We're going to talk here a few minutes about all these crazy roles and stuff. So let's talk about those images. So something like this, I think this one I downloaded from Unsplash. It's gorgeous, right? And I don't mind using it in presentations. I do teach at a community college and I do use those types of things in my presentation. Would I ever use this commercially? No. Even though Unsplash says I can, I can guarantee if somebody paid to have this put on a wall. This is not your typical graffiti. Graffiti is pretty much a public domain. Very few graffiti artists are going to come up on it. Somebody paid for that. So then somebody's art would never put that on a billboard. Never use it commercially, even though Unsplash says I can. Because you can't have two copywriters on it. You have a guy that designed it for women. And you have to have a repair that took the picture. So you're going to want a great buzzing hit, right? So it takes a move. So we started the simplistic model of complex. So your own images. Let's say you paint this kind of stuff and you use it. You scan it. Get rid of the background. You have this beautiful transparent background. You want to use it on your website. Great. It's your image. You can do whatever you want. What I do suggest is that you downsize the image shortly. 72.pi. If you're not sure what that is, if you go to my website, you'll see an article about the difference between 72.pi and 300.pi, which means dots per inch. 72 looks great on the web. 300 looks great on the web, too. But then you're using a whole lot of space and stuff. And it takes a lot harder to download. I did mention that if it comes to customer's property, make sure in your contract you have something in there about okay to use pictures from their property. Like if you're a landscaper looking for an actor, the reason I say it should be in your contract, is if it's not, they can defense that and say, take it off. I've never agreed to let you use my property on your website. So if it's in your contract, I can always scratch it out if they actually read it. But make sure it's in there. Also, if you're using your own images, you can always wiremark it if you're gone to a website and there's this kind of fade ghosty thing across it that's a wiremark. It makes it really difficult for somebody to steal it out personally. Next one, public domain. You're not sure what this says. It basically means that you can use this. It's out of the public. And a lot of them are really old images. This is an image of a teenage child. She's probably just a child of a child who was working in the textile business years ago. But there's also a lot of beautiful, very death-type photos of her public domain. So what I usually do is when I look at a public domain image of me or something, maybe on a .edu site, .gov site, I want it to be something official. I don't want it to be, you know, like, I'll have my whole canvas okay with public domain images, right? You can use them pretty much anything, which is great. A lot of the old ones are not that high in resolution, but many of the new ones like us are. So a lot of people really think public domain means old. It does not. Creative comments. I'm not going to go through each of these. Creative comments is kind of an old thing that's been around, I think, maybe seven, eight years now. And it applies to fonts, it applies to images, it applies to some software. And basically it means I kind of designed it for other people to kind of use and change the code a little and enhance the code, et cetera. And all creative comments have some type of license. They actually have two pages here. They go from the easiest to remember down to old, left, right. But like creative comments zero means there's no copyright. And, you know, again, going back to that picture I said, kind of two people on copyright, really, it diamonds flash and it says it sees zero. But the person who took the picture, you know, basically it's copyright that says that you don't mind releasing it. The person who designed it painted it. They may have a point. And so they keep getting more and more complicated. Some of them allow you to remix it or do a derivative of it. I'll show you a derivative in a moment. And derivatives are kind of fun. I actually, when I do derivatives, I'll take the original image and I might mess it up so it could be looking in Photoshop or something. You'd never know it was a derivative but I still give credit. Because I always think it's nice to give people credit. And sometimes I'll find you by giving credit and they'll say thanks. I would have never thought it was my picture or thanks. I didn't even think about doing that to it. But creative comments is a great way to get some images to use. And they'll let you know what you need to use a push layer at. And this, like I said, goes down all the way to this one is creative comments. You can actually use the image which you can't make derivatives. You can't claim anything. You can't change it. But you can use it kind of like I have a Facebook that way. I can share it, et cetera, but I'm not changing it, right? Favorite use. This is where my friend had a patrol. It's $100,000. And I call it the giant parade elephant in the room. If you read that description, I'd be like, you know, what is fair use? And I tried to make that as simple as possible. You know? And that's what he got into trouble. And he went through the patrol. So he thought he'd get a fair use. The attorney started differently than the copyright owner. So if you don't have a lack of legal cases yet behind this kind of stuff. So until we have that as precedent, it's a tough situation out there. The other one is editorial. I got a fairly new kind of use. Usually means that it's going into like New York Times or something like that. It often has things like stars and the president and things like that. But then you usually pay for those. You're not usually going to get those for free. And the cost of a little time to change, especially if it is the president and it is a star at some time. And then usually my editorial is only so. If your website is selling stuff too, you're in the right fuzzy area. I will purchase like that. Takes a minute. It's royalty free. I found royalty free. I mean, you can kind of use it for hours. You can use it over and over again once you purchase it. And you know, it's doors to play with, right? Whereas rights managed, which is where the company a web page that I used to work at ran into trouble. They had some stuff that Getty Images owned that they had hit their two year mark on, as well as a few stolen ones. And once you hit that like two year, one day mark, you get a bill. If you plan to continue using this, you must pay. Some rights managed also say that you can only use it once and you're done. If you want to use it again, you got to buy a license. The big thing with places like Unsplash, Pexels, Pixabays, you can tell all these wonderful, beautiful images, right? And there are 300 DPI and they're actually good enough that you can put them on the board. But they have a model release. So places like iStack or Woodstock usually don't show the digital model release. You want a model release? Because this woman is beautiful. It's a 300 DPI piece. It came from Unsplash. But what if she's driving down a road and she sees her picture on a billboard? Give them permission. I give the guy who took my picture permission for that with no model release. So we go near and near to Caracol. It's a little slow. There we go. Property release. That's a little hard to see this. There's like a barn here and stuff. My husband's an architect. He really enjoys him. When somebody takes pictures of the buildings that doesn't give him credit. He owns the factory, right? That billboard. At the owner of the building, he has just at least give him credit, you know? They'll do my George Hinton program. Property releases can start to be a big thing. They are kind of coming up now. So, again, you need to be a little careful. Sometimes when I take a picture, there's a sunflower farm out on Michigan Avenue. There's a little farm behind it and I'd love to take pictures of the sunflower. So what I do is I isolate them out when I go in in the background to the farm and stuff like that. Wait a minute, not clean, but so it's not distinguishable from any other place on Michigan Avenue. A lot of times too, when you buy images online, there's a lot of caveats to using them. You can't use them like one type of anything that dedicates another human being. Those kinds of things. And why? Because maybe the model never thought about that and they don't pay $100 to model, you know, out here and sit down and take pretty pictures and they never thought that my face could end up on one of those sites, right? So, be careful to get releases. Again, for presentation, something I'm not doing commercially, and I'm worried about that so much, and I worry a lot more about it if I'm doing it and it's going to keep up a little while. You know, I uploaded this to, you know, something out of LinkedIn and we have a link to this. I probably would change the models in here, et cetera. So like I said, you know, 300 DPI, I can see the pores under your face when I get up close. 702 DPI, you would just be nice and smooth. So, here's how many of you have been around for a long time. This woman was a model on our website years ago and her face ended up like, I guess everybody thought she was like, you know, exactly what they wanted. And this fight, right now too, we'll talk about this in a moment, this image is now owned by Daddy Images, but I still have my old receipt that shows that I could use it over and over again. What I did was I ran it through like a reverse image type of thing. So images at Google.com, you can upload or call up and see how many places that app or phones that are so close to it. Here's the funny thing. This is how I did this. This woman got used to it. I haven't stated enough for it. So, even if I go all the way out to, I think it was 20, she keeps showing up. So if any of your friends are saying, hey, can you model for me? I'm selling my images on the web now. And you can see it's all these different languages and stuff like that. I'm sure she had no idea what she said. But yes, what that actually meant. And she ended up on Flyers Unique. It was kind of funny how many places her face ended up on. So this is a derivative type of thing. So you can download this pretty little white pad. And one of the things you could do is you could change the eyes to the knees. You could change them purple, right? And tell people, look, look at this cool cat I got. Yeah, no. But it's a derivative. It's still the same picture. I can also go into Photoshop and swirl it, make it work really weird. And now they would know it was this original picture, but it's still a dollar better. It should still be too bright. Let's talk about fonts for a moment. I'm a fanatic. I don't care why I'm a fanatic. I have about 5,000 of them. Don't ever install 5,000 of them on computers because they will hate you. But there's a lot of things that you should know about fonts. So there's all kinds of different types of licensing. You can create it. Never just assume you can use it commercially because whoever owns that font, whoever created that font, sometimes people redistributed it illegally. Hey, you're just free Disney font. Yeah, don't do that. You've got permission if you're not sure. Like I said in an email and I keep that in the summer folder. Yes, I give you permission to use this. Could you just please put a thank you on the website for me? Absolutely. And if you don't get permission, then don't do it. Even if like the person's dad or I just don't, right? And never use a font like Disney. Yes, actually. Really should be called Disney font. You can get the local font. Do they have big attorneys? Really big attorneys. I just wouldn't. And it's really stupid. I'll put a link in here, but I'm not going to go to it. I can just tell you a story. Do any of you live in Dexter? Chelsea, if you didn't know this story. So there was a woman that worked for the Dexter Chamber of Commerce. Very nice lady. She had worked for Disney at 1.10. And now she was like the director. It's a small place. Well, she started doing this blog. And a website. And a Twitter feed called Do in Dexter. Now my mom's an older woman and she goes, I know I'm a little backwards on some of these things, but she goes, it just sounds kind of sexual. Yeah. You know, the person thought that. And then on top of it, she used a Disney font on the website. And every picture was her like, you know, sexually kind of leaning back on the camera at the Ace Harbor and all the men going, and then on the Twitter feed, she starts talking about the fact that she was out at one of the restaurants in the bar and she's getting drunk. So one other little tiny newspaper kind of picked up on this. She got fired and soaked in the president of the chamber. And it really, really kind of like put this negative aspect on the Dexter Chamber where people like me send them resumes and I would do this job better. But the fact that she used a Disney font is a big deal and I still don't know any Disney or anything after that. So don't do it. Always buy a commercial license if it's something you think you're going to use in the future. I just do, because usually it's fairly cheap but it's really expensive. I don't really, really want the font. But it's just good to keep it. I keep it in a summer pool for personal use. I don't have too many laws anymore. And commercial use. This is a guy on DeviantArt, a great place to buy some fonts. He has a great font. It's called Telegraphico. These are his rules. You can use it for personal use. Please give credit to something like a font that was used just by Telegraphico and by God. And I'll link it to his page. Yeah, give it a little. So if you're going to earn money for a project involving this font, consider it correct to make a donation. A lot of times they're like, hey, give me 20 bucks. Woo-hoo! And then I put in here, or if this project is to be used for a profit venture, you should always donate some money. But actually I thought it was a great font. I thought it was a great image. So I went ahead and posted it here, like what some of the people do. And other places where you can find them. Really cool wall art. I can use it here. I'm going to use it on a billboard. So obviously an edge user licensing agreement. No matter what, whether it's images or fonts, understand what it says. If it's too complicated, I prefer them onto a law school read-up. A lot of them are desktop and parent licensing bill fonts. I used to work at a printer. We used to always ask if they had fancy fonts that weren't Google Fonts or Web Fonts that were normal. Do you have a license for this? So we did. Web Fonts usually display correctly. But if you buy a weird little font and you embed it into your CSS, make sure that it displays correctly. Because if it doesn't show the cool-looking font, it should at least display like with the normal font, held-out error, whatever, so that people can still read it and it doesn't look like it's a foreign language. Open licensing is very much like creating patterns. I just always kind of double-check and make sure it's on a legit site. And then commercial is basically using it for anything, money-wise. Any more questions? Yes? So we were working in the industry and for me to get like a illustrator in design, she'll do the package, right? Some of the packages are font. So let's say there was an issue that there is not our entire supplier who would be responsible for that. Would it be me or would it be the designer that painted font? It usually would come back to the company that you work for and then they might put you to a little room and say, you know, how do I just go down? Where'd you get that font? You're kind of getting that second hand so you don't know whether it's been purchased or not. I have a website that I put a link to Google Fonts and they say it would be huge. It's like 780 fonts to pick from and they're all visual on there, which is great. You can see if they're thin or if they're sans-serum or if they're serum. But yes, it might be a good idea to just, you know, double check with the designer and make sure that everything's good. The one thing you usually can't do is if you purchase it, you can't usually hand it onto the client. You can hand off the images or whatever or you can embed it into your camp to say here's your font. Okay. But look at the user opinion as well. Okay. Yes, sir. And when you install WordPress, the themes that you get and they have a lot of images in there on the WordPress, right? Are they open? Open lights and you can pretty much use them without that? Yeah, to the best of my knowledge, those are all open source, open to use. But also, be careful. You're doing the differentiating between the themes that come with WordPress and then a theme that maybe you feel and we find in the market that this is downloadable. Exactly. That is a whole other story. Okay, so say for instance, I don't know if this is the right one, but let's say it's open source. Yeah, or there's been quite a lot of them, right? But if I buy them, right, before I get the free one and they have fonts and all that stuff, I still have to check and see if those can be utilized that we have to get right out of this. And how do you verify that? I just usually Google Fat Name to just put it in front of me. Yeah, so like, you know, you can release fat.otf or whatever. And that's the little worry I would like if you're getting a theme-forced theme, you would want to read through the file that theme-forced gives you on their license to say if they say anywhere in there, you know, the photos that we included in this theme are open, you know, you can use or not. I'm anxious to see what we can call it out and see, you know, the images we include with our theme-forced demo purposes only. And so you're not actually live. So you're going to have to really get in the means a little bit with some of that stuff. Why they think it's available to you when you're developing your site and you've got to check the theme if they're conflicted. Well, the one thing that I can say with themes is that, you know, they're just kind of giving you a little approval and really should kind of replace them. But yeah, if you're comfortable, anything I get from WordPress. Yeah, everything else. And again, they might give you an image that's out on like Unsplash, which has, you know, it says it's pretty, it is even for commercial, but there's no model really. Even the bigger one's like Elementor and all those things, they still need to check their stuff. They have to check. Yeah, no, no. I always do. Just because let me tell you when you get a $10,000 bill or a $100,000 bill in the mail, especially if it comes out on Friday, you don't sleep very well on the weekends. No, you don't. And yeah, the interesting thing with my bill was that it was for a trekking site in Nepal and when I was doing it, the guy who was the trekker used to send me these just stunning pictures of like, yaks up in the mountains and stuff, right? It was a beautiful photographer. So why they found the need to go out and get some other images that really weren't as good? I had no idea. But, yeah, even track my images, you know, if I make something, I put the code into the background and then if I find that somebody's using it and not say, you know, could you at least give me credit or, you know, you're using this for a for profit business and cease and desist. And if they don't, then I write again their ISP provider and say, this is on this web page, at least have them cease and desist. And sometimes you only know by looking sometimes at the logs on their website as well. So, in Ann Arbor there's a web design company called Enlighten. And they had this beautiful website. It was so beautiful that this company in China not only copied all the code but left all the direct links to Enlighten's website. So Enlighten's like, I know all their images getting higher hits than our pages. And then they found it. You know, it's like it wasn't all that bad to get all those hits. It wasn't all that bad to get all those hits. No, I guess it wasn't that many of their websites or the Chinese ones. Yeah. And so that's how they found out was it didn't have a match amount. Yes. You mentioned that models obviously kind of had a different thing with them. What about pets? Is there any rights to animals and how they use it? I think that somebody come back and say pet, I have rights to this. Yeah. It's getting tougher because believe it or not like what is that? The Cyropus cat. The Grumpy cat. Grumpy cat has an agent. And because of Grumpy cat anything that's out there like on Instagram and stuff now if they have like a million followers or something, they have an agent. And they make money. So like the means that go around on Facebook probably not that big of a deal. If you start a classroom on your website or using them for your business yeah, be careful. Okay. Would just general like on celebrity animals? Yeah. I would still get a sign now if you could. You know something like Unsplash or something? Maybe a better way to ask that. Sometimes what I'm doing right now is and maybe this is wrong but if you go to Google you can do a search by the right usage rights. I don't know if that's accurate or maybe you can comment on that and how to find out more information what you find that you like. I just go to the website and look at it. So like if it's on Wikipedia you can use it. That's kind of fair use. But Images, yeah. No, it's open resource. We live in a strange world. I could talk about this next month and it may have changed. There may have been new laws. There may have been new lawsuits. Our laws in rights are based upon our religious society. And if there's two or three lawsuits that start favoring one side then you've got to rethink all that. That's tough. You've got to kind of I put myself out there all the time. I'll reverse image search things and make sure they're legit. I was going to show you one thing too. So the reason I use pixel a lot is this is state stock. This is again Images site. And good luck. Here's all of the licensing rules. I think it's rolling. And the reason I like pixel a lot is that if I buy a cap here's pretty much another licensing. It's pretty simple. You can use it for I do buy caps from them and they sell these like bundles and now I didn't put a link like an affiliate link or anything. The bundles are always short time so this ends in 6 days 18 hours 18 hours and 18 minutes. This is the design penalty bundle. This is what I say plus the license so I know everything I got. You can see I'm scrolling but the virus is still way out there. It inspires you can't buy it anymore. Oh Oh So all these funds like I said I will admit it. For me if there's like 5 months and here that I want that's good enough for me because it's like $29 usually. And then my shopping scene goals and how would some of them use it and stuff. But they also usually pay out and I'll scroll down a little bit further. Things like this these are like watercolor brushes and things like that. Yeah I love to buy their packages. Do they have a whole bunch of those kind of bundles? Yeah. And it's a pixel of that net. And yeah but what deals $29 I usually buy a product for $29. But you know I like things that keep it simple that I'm not going to have to run from my attorney on a regular basis. But you also gotta think about this so this is something I put on my website but I didn't talk about it here. And that is what happens if Get Images suddenly picks them up to the world's change I like that trial I have to do or does Get Images send you an email that says these are new terms and circles. So this is all like it's like a wild wild west out there. So who would be my love of this? Yeah I think it would be. But Get Images is not always a friendly company. Yeah. They're big and they're bad. But it's always interesting to me to see the kind of trouble that people can get into. And so I always just kind of say cover your web, keep copies of the license. So when I download something from Unsplash I actually make a pdf of it and I love it because it's got the picture right there on the pdf and then it says commercial use allow because what do I do? I sell them on loans. I put, you were talking about the allowance, lines, things like that. But they're giant images so you have to assume probably the person that says it's over 80 years actually owns it. Because you don't usually get these huge image sizes without being somebody's image. Like when I take my camera and it's a 15 megapixel camera I know that's old right now but you know when I take a picture I mean it's good enough it could go on a billboard. And I'm not saying like it's pretty but it's got enough pixels and enough color that I can show and stuff to actually show off there and not be ugly. So yeah so this is just, you know, just try how else can you copy your book as much as you can. Use your own. I'll get you first one. I just have a good question. As a photographer do you like to run in a light room or do you want to check the copyright? Well, does that work? Let's say my photo is somewhere or someone's using it without the proper credit and I decided to take it I'll be on to court. Is that kind of like an evidence? I say this is my photo because I have it. Right? I just know. Yeah, usually you kind of ask for a cease and this says so first we've got how we're using it. They're using it outside that might be very, you know, certain people or something even if it's a picture of a tree don't care it will go to strictly right to their ISP on that. You know, say this is the page cease and desist, I am happy right. Then if I don't then I'm a top-toon attorney. But usually the ISPs are pretty good about getting rid of that kind of stuff. And, yeah, I always suggest you know putting it in by the data and I always I don't have like a certain number too, so it's sometimes easier for me to find out there as well. Also, I know people often get copyrighted trademark. As soon as you create something you have copyrighted it. You don't have to sort that or you don't have to do anything to get the copyrighted of it. You create something from copyrighted to work. Traitmark is a whole other story where you're saying this is my logo and then in order to trademark that you have protections around that. You have to show like first usage. You have to have it publicly somewhere. There's all these requirements that then you apply and get a trademark for it. But that's way different than copyrighted. Copyrighted covers all three of the work the second you make it. You have copyrighted over it and then you can go out of the patent. Okay, yes. Sometimes by anyone it's not always easy, but like I said it kind of reverses. So if you do the images of Google Icon, there's like a little camera right there. You click on the camera and you can upload from a file and you upload the image like I showed that woman. And then it'll find things that look similar. So when getting took over stock exchange they did not keep that in their repertoire of images, probably because it was used so much. But the idea that I can go endlessly out on pages that have that woman on there and just like she wasn't compensated because I think there was a set of like five or six images of her and it just got massively good. Nice looking woman. We were going to use her on our website until we realized how the other people were using her. That's something you should add to your vision, something to work on your website that you could put in? I usually put it in like a caption or something you know, I say thank you at the bottom or something like that when I do LinkedIn articles and stuff sometimes I put it right in a LinkedIn article or it just depends sometimes what it's going to be and I think we have one more question. I would have listened. Okay. I'm here for the day. Sure. Thank you so much.