 Now we are going to see how a store entrance can create shoppers interest, how it can generate or create more interest of the customers. So we have good examples of it, let me share it with you. So first of all we have this MAC example, it is the store entrance, you can see the gate and ultimately it is creating an attraction for the customers, for the shoppers to see and then get attracted. Because there are celebrities who are on the wall, there is a proper display that they are using your brand. And of course this will encourage customer, this will encourage shopper to at least visit your store, try your product and then of course converting into the buying customer. Similarly, what general interior you should have, we have a very important thing to understand, the way we were discussing. So the first thing that is discussed in general interior, that is which flooring you have to use, which color you will use, which lighting, for example you are going to see the warm light, you are going to implement the white light, the cold light. So what kind of lighting do you want to use, you want to use beam light, you want to use impression light, so what kind of lighting do you want to use. Again sound impact is very important because research says that in the store, the sound impact will be positive, there will be good music, customer will encourage you to do more. So the general interior which improves your atmosphere, the sound has the strong contribution and strong impact. Similarly, the fixture of the store, whatever you are using, the racks of the store, all the fixtures are on display, there are pallets, there are K-things, so all the things that are being used in the fixture store, they of course have an impact on the atmosphere. The texture used on the walls is also considerable and helps to improve the atmosphere, to have a psychologically positive impact on the customer. You have to maintain the temperature in the store, for example countries like Pakistan where you have to maintain, especially in the summer season, the air conditioning. If we talk about European countries, then you have to maintain in the winter season, especially the warm element. So you have to keep the temperature balanced so that the atmosphere will improve overall and help the customer to buy. Then you have to keep so much space in the aisle, because if the display of the store is through the lifter, then of course there should be enough space so that the lifter can easily operate. And if the stock stacking is by the persons, then of course accordingly you have to keep the aisle space. Whatever aisle space you keep, it will depict the interior and will impact the interior overall atmosphere. Then there are the facilities for dressing, there are elevators in the store, escalators, stairs, there are some dead areas you have to keep in the store. Is there availability of personnel in the store? Is merchandise properly available in the store? Is the price level properly maintained? Are the displays of the products, of the samples, are very much there? Is the customer easily accessible? Is it enough to convince the customer that you have used technology? For example, the customer wants to check the price of the product. So is there any system there that the customer can check the pricing of the product at his own or with the help of someone? And the cleanliness of the store is one of the key factors. It is the cleaning of the floor, the cleaning of the washroom, the cleaning of the changing room. The cleanliness of the store is greatly impacted on the interior and ultimately on the atmosphere of the store. So these are all the key components that come in the general interior. Starting from the flooring goes up till the store overall cleanliness which will impact on the image of your retail store. If I share an example with you, then we have the example of twice arrest which is an eye catching display. You can see it is very attractive. The racks used, the general interior used are those that are encouraging the customer to come and buy. Security is being intact. For example, to keep the battery cells, there is a different racks available. If you talk about keeping the products here, there are different racks available. There are different sockets available. If we talk about mobiles, then there are different types of general interior has been used. This is the objective of any general interior that is to positively impact your atmosphere so that your customer is satisfied and buys from you. And in the future it will remain your loyal customer.