 Ac yn'n mynd i'n gwahoddiad a'r amgylwysiedig o'r FFT? Rydyn ni i chi i ddim yn rhanio mewn ychwanegol ddim yn rhanio eich ymryd yn eich cymryd a'r hwn yn dd photographyh yn ymlaen i ni rwy'n meddwl i chi'n mynd. Mae oedd sydd o'n gwneud yn rhoi'r hunach rhywbeth yr oedd cosmwng yn ymddangos ac yn oed yn gwneud am ddiw'r rhwylo o bwysig sefydlu i chi ddim yn rhanio mewn ychwanegol. Felly, mae'n ychwanegol, y gweithio yn gyntaf o'r llyfrfod! Mae gyda eich cyhoedd, mae yw lle i wneud adeiladol yn rhoi'r mae'r cychwyneth ei hollwyr yn gofyn felly mae'r cynno i ddodau yn y gwir. Mae yma'r sefydliad hwnno'r wneud, gyda gefnogi o bobl, a'i siaradau a'u swyddo i fi'r hollwyr. Ond mae'n yma yna yna nhw wedi cyhoedd gwir yng Nghymru, ac yma'n gofyn cymdeithasol yn gyhoedd yn gwir yng Nghymru yn cael ei bod lwyddo yn gwirgylcheddiol. On social, the wonderful thing about social, it's connected to billion people on the planet but it's actually never united us and it's never empowered us and it's actually sold us, you know, we the people are the largest unpaid workforce in human history and it's time for that to evolve into a place technology that serves us and values us and rewards us. It's incredibly powerful, isn't it? So what about the concept was it that you said you kind of got it in that five minutes you were sold straight away? Yeah, I met Sue for a colleague at BT and immediately after probably three or four minutes it was that this was an opportunity for me to really have tangible change for people that have championed me throughout my career. So I've been able to build a follower in the 20s of millions of followers, all people that went through good and bad times, wins and losses but never been able to give anything back. I've always taken, I've got big commercial contracts and I've been paid for my time etc through these people, never been able to give anything back. Now I can, now if they, if I say to them come on to the WERA app, join, download it, you can now be paid for watching two minutes a day of adverts where you're actually normally thrown 10,000 impressions on average, we are a day. Now you can watch two minutes at your own leisure, on the toilet, in bed, on the train, wherever it is and you can be paid for it. So at the end of the month you can pay your phone bill, you can pay whatever bill you want to pay, utility bill, you can pay it through this. Now for somebody like me who's always been taken, this is my opportunity to give back. Give back to your community and really build that sense of mutual value. Yeah, everyone can do that, it's not just me, anyone that comes on there can do that. And you've already got some amazing people signing up to use the platform as well and to come on as content creators haven't you? Can you tell us a little bit about that as well? Yeah, so some of them haven't been announced publicly, but it's coming out. So Rio's doing a big call to arms on Earth Day, April 22nd, where he's saying, you know what? Let's set a mission out there where we say 80 million people by the World Cup by November this year, where there'll also coincidentally be 8 billion human beings on our beautiful precious planet. So let's get to 80 million people standing united on 8 and 10 million people a month and then we can create the change that we want to see in the world. And so Rio's friends, family, colleagues and it's sort of had this beautiful ripple effect where so many artists, musicians... And it's an easy sell. It's not even like you take a couple of minutes and tell people, if they don't get it, they're obviously not listening. Because you can actually introduce someone to this, they can get paid to watch it, they can also help with the environment and they can help with a charity. I don't know anywhere else you can do that in one place without actually having to pay or give something. This is about receiving. We're the only global brand that wants to put money in your pocket rather than sell you something. It's stopping all this consumerism that it's consume less, share more, let's unite, be really conscious, celebrate what we have in common, come together, get inspired by awesome content. Watch ads for two minutes today and change the world. On the toilet. Yeah, we'll stick with that as the wine shower. We'll put that on everywhere. Perfect. It's a no brainer, isn't it really? I think it's the key thing. Not on the toilet. Do you know anything? The whole idea where the largest unpaid workforce in human history will actually be so productive while we're on the toilet. No time to waste that's going to be highly valuable time. Amazing, amazing. Let's put that everywhere. Put that on the caps next maybe. Fab, so it's interesting because you talked about Facebook being this force that is really taking the money, taking the value from consumers at large. Do you think it is possible for the existing technologies that exist within social media to adopt more sustainable business practices? Or do you see disruption as the route to making this? Disruption. Yeah. That's it. I mean, from your perspective. I've got experience, so I've actually been to meetings on Zoom's obviously the last two years that's all we've been able to do. But speaking to people that run these companies or have big voices that could actually create the change and create a culture that we're advocating. Where there's no hate speech and there's no discrimination and the ability to just start what you want without any consequences. That's the problem. That's the issue. I think the fact that on this, we are a platform, you have to give identification at the beginning. Whereas on all the other platforms, you can go and hide behind an egg or a curtain that you won't be seeing. So then you feel very comfortable starting negative discriminative words and sentences. So that's a big change. For me, a huge reason, another reason why I'm here. That's what I mean. There's so many positive layers that we could be here for a long time telling you that. But we're just obviously hitting you with the top line ones in a minute. I mean, it was amazing to me after the whole stop hate for profit. I mean, when we saw Patagonia come out and then everyone. Very great example. But the fact that thousands of brands didn't follow them was really incredible to me. Because I thought this is the catalyst moment where we're seeing thousands of brands boycott Facebook. But Facebook just kept doing what they were doing. They did not change anything and they continue to fuel climate misinformation, hate speech, racist, sexist commentary, all of this stuff. And that's when we thought if brands and advertisers can't stop them and slowly the advertisers with the exception of Patagonia who stood for everyone else kind of went back. The only thing as Rio says that's going to change it is the evolution. So it no longer becomes about stopping them doing anything. It's actually great. You can stay on Facebook, you can tweet on Twitter, you can dance on TikTok, but you can join We Are Eight and change the world. And I think that's the beautiful evolution of coming to a new place that's about love, not hate. It's about earth, not Mars. It's about running through the forest, not going meta. I think someone who was, I remember, spoke about having examples to help create change and to create that culture and then build a community through that. You need the examples to do it and Patagonia are a great example that there are businesses that hasn't gone under because they've come out of the norm and said we're going to step away from Facebook for these reasons. And other companies surely must be looking at that. So actually there is a way and a world that we can live in where we are doing better. And so that's got to be a good following example that they can follow. Right. I mean when Nike stood with Colin Kaepernick, there was that moment that it took bravery for them to say no, we do not tolerate this racial bias and profiling we have to make a stand. And they grew massively. You know, brands, it's been per time and a time again as Rio said on stage. I mean brands that live by a set of values win. I mean I love people that live by a set of values. I love brands that live by a set of values. And that's all that matters at the end of the day, our integrity and our values. It's interesting that you touched on being braver because that was something that really resonated with me that you said on stage. It's about taking a stand and making brave decisions, thinking about being brave when it comes to the future of social media. For you, does it feel positive? Does it feel like the future of social media and by proxy digital marketing? Is it going to be a positive space like the kind of spaces that you guys are creating through the APE platform? I think that from the meetings and gatherings that we've been involved in with digital agencies, the feedback immediately and the energy in your room tells me that people want to do this, but then it's about actions afterwards. So in that room at that moment everyone's like, yes. And you feel it in that room there before we've come in here to the centre of you. You can feel an energy that's very positive and everyone nodding and like, I get it now. But that bravery needs to come out, their pause on everyday working life. And then when they go and speak up in the actual business that they're in with that confidence and with that purpose and with the idea of the impact they can have from that energy they had in that room. And they will continue that. Absolutely. Alex would be loving you right now. But that's what he was like. He was like, listen, I've got an idea and I feel that it's something positive, not just for me but for the group. And it's always, I think it's about, and I think that's how I let when I was in the dressing room. It wasn't about if I spoke and I talked out or I was aggressive or I was trying to cure or anything. It wasn't from a selfish perspective. It was about empowering other people to be successful. And I think this is definitely what we are raised about. It's about others. That's actually what makes you happy in life. When I grew up, the idea of taking a selfie, you were actually a dickhead if you took a photo of yourself. And now the world is taking a selfie and actually we're more isolated and lonely and unhappy than ever before. And what aid is about, it's about others and looking at the window and realising how wonderful it feels to do things for other people. Absolutely. And I think that's really almost the kind of USP that sits at the heart of the business, isn't it? Is that so much of social media is isolating and is about the individual. But this really what you're doing now is about the community and about the collective good. And I think that shows through in everything that you're kind of driving towards in Lee all right. Very exciting. You get it. I will, last one. All right, deal. Thank you so much, you guys, for your time. It's been an absolute pleasure to speak to you. Thank you.