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Amanda Phingbodhipakkiya: The storytelling of science

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Published on Nov 21, 2016

There’s amazing scientific research being done these days—but chances are, you don’t know about it. It’s hard to talk about complex science, and even when images work better than words, many labs lack design skills. While studying neuroscience at Columbia, Amanda Phingbodhipakkiya decided to do something about that. She became an art director herself and has since worked to pair scientists with designers who can help them illuminate their work.


Amanda Phingbodhipakkiya founded The Leading Strand, an organization that sets up collaborations between researchers and designers. Together, they produce visual media that reveal the exciting possibilities within previously inaccessible academic science.

The TED Residency program is an incubator for breakthrough ideas. It is free and open to all via a semi-annual competitive application. Those chosen as TED Residents spend four months at TED headquarters in New York City, working on their idea. Selection criteria include the strength of their idea, their character, and their ability to bring a fresh perspective and positive contribution to the diverse TED community.

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