 It's I growing up, I loved bugles because it was just like this fun shape that you could play with and I think that Adults are wanting to eat. They're very nostalgic these days And so I wanted to lean in to kind of I mean you want to also appeal to kids and so Figuring out what is the shape of this flavor? How are we going to do it and not saying that all of them will be you know this potato chip Our ramen is coming will come out as a lentil chip moving forward I wanted to lean more into this kind of wanton chip a lot of people really Resonated with that so I think figuring out what is the base of it? And then with each shape and also each kind of formulation you're getting a different texture So then honing it on that and then honing in on what are the flavor points of that?