Hersheypark - Front left seat ride on Fahrenheit, Hersheypark's awesome new rollercoaster, filmed June 11, 2008 using Flip Video. Stay tuned to the end, for the Legendary comment: "That Was Awesome!!!"...part of rollercoaster lore now!
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Fahrenheit is a steel roller coaster at Hersheypark in Hershey, Pennsylvania, United States. It is located in the Pioneer Frontier section of the park, just across from the entrance to the Boardwalk. The ride features six inversions and opened on May 24, 2008, replacing the Western Chute-Out water slide complex. The coaster's first drop is at 97 degrees, making it the second steepest in the United States behind Steel Hawg at Indiana Beach.
In October, when Hersheypark is decorated in a Halloween theme (Hersheypark in the Dark), Fahrenheit is dubbed Fearenheit.
Fahrenheit was announced in a Hersheypark press release on September 27, 2007. The ride is the 11th roller coaster and was one of two new attractions for the 2008 season.
Viral marketing campaign
Fahrenheit was the first ever roller coaster to gather hype through a viral marketing campaign. The campaign started as a post on coaster website ThrillNetwork.com regarding the sight of businessmen in the general area of where Fahrenheit is going to be built.
At first, the ride was planned for an announcement on October 2, 2007. A sign was seen on the side of the wooden structure for the Western Chute-Out slide the ride would replace. Not long after the teaser was shown, a web design company named "Nantimi" was uncovered. Curiously, the name of the company was an anagram of Intamin, a roller coaster design firm. Nantimi supposedly had just announced that they would be creating a website to promote Hershey's new attraction, and revealing the price of the attraction, $12.1 million. Two days later, it was discovered that the log-in window on the Nantimi site had a username and password written in it. Using it to log in, logos for a ride called "Tsunami" were discovered.
After an e-mail was sent to this address, a reply arrived revealing a new announcement date, September 27, 2007, along with saying that those playing the Alternate Reality Game would receive the announcement on September 26, 2007. Later, by re-arranging the letters of the phrase "them.travelled/thRu" a location on the Nantimi site was discovered at the URL, where an animated GIF flashing between several pictures was discovered. These pictures included pictures of the Western Chute-Out slides, a section of track of the style used by Intamin, and a picture of the ride's layout.
Fahrenheit is the unit of temperature most commonly used in the United States. The name works with the high degree drop (97) of the first hill. Fahrenheit 451, written by Ray Bradbury, was stated as an inspiration for the name of the ride by one of the four men who had helped create the ride.
Described as a "vertical lift inverted loop coaster", Fahrenheit features a 121 foot vertical lift as well as six inversions, airtime hills and high speed banked curves, cobra roll, including a record breaking 97-degree drop on the first hill. Storm Runner at Hersheypark has a 90 degree drop, the previous steepest at Hersheypark.
The coaster train exits the station and makes a 135 degree right turn. The train then climbs the vertical lift hill of 121 feet. Cresting the hill riders face down directly at the ground and fall into the 97 degree drop. At the bottom of the drop is an on-ride camera. The train then ascends into a rare Norwegian loop. At entrance into the Norwegian loop, the train rolls to the left and dives through a half loop down to the ground. The train soars up and rolls out to the left as it exits the Norwegian loop. Upon exit, the train dives down and to the left into a two inversion cobra roll, an element that returns riders in the same direction the train enters. Following the cobra roll the train rolls into two consecutive corkscrews and a banked turn to the right through the lift hill. Exiting the turn the train flies over a small airtime hill and through a wide low to the ground left banked turn up into a slanted downward final brake run. The train then makes another 135 degree turn back into the station concluding the 85 second ride on Fahrenheit.