 New cycle focuses, we have two initial focus areas out of this fund, I mean we're definitely a big believer that venture capital is all about finding the areas where the perceived risk is high and the actual risk and you know we believe that we could go out and find sectors where that was true and where businesses, by definition, were tackling a big social problem and they were tackling that and they didn't have sources of capital necessarily that other entrepreneurs had access to. Again, because most VCs or other folks would feel that the perceived risk was high and we thought we could come in and support those companies and create great businesses and have a strong social impact as well. So we have two initial focus areas, one we call the extended green economy and this falls back on work I've been doing for years around a turn of energy and energy efficiency and so we're primarily focused on what we call the kind of second wave of businesses. So first was a real wave of investment in infrastructure around solar and wind and now there's a lot of businesses emerging around that so energy efficiency businesses, green building businesses, you know demand services kinds of businesses and we're also interested in what we call the domestic emerging market so we believe that America's inner cities represent an incredible investment opportunity and America's ethnic populations that other people just aren't focused on and again when you have lack of access to capital you can, if you provide that capital you can come in and generate great returns and build great businesses as well. So we're very interested in particularly fair financial services, you know 50 million Americans without a check-in account, we're very interested in consumer driven healthcare, 50 million Americans without health insurance, lots of new businesses being created by great entrepreneurs that are focusing on solving these problems. You know we have an investment in a company called The Villa which is a inner city retailer with a very strong social mission and basically the other retailers don't want to go and they invest in these communities and it's all about creating careers so you start out on the floor and then you can store manager and then a district manager and you can make $75,000, $80,000 a year without high school education and there's not a lot of ways for people in these communities to get great jobs, learn the skills that they need to be part of our economy and it's a social mission in other ways, they clean up the streets, they work with schools, kids get discounts for good grades and ultimately you know we think that this can be a public company and our goal is to generate $50 million, $200 million in stock option wealth in some of the poorest communities in America. Next year we're projecting 55 million in revenue, it's already a profitable company. With The Villa and we took it around to electrician venture capital funds and we talked about the loss ratio, loss ratio is a theft ratio in stores which is a problem in all retail, yeah that's another word for shrinkage I guess, it's a problem in all retail environments and we present the loss ratio numbers for Secret Villa which are actually quite low and people would say we don't believe these loss ratios okay, we don't believe them, yeah and so you know so that was really mindset again it gets back the fact that you know they perceive the risk to be a lot higher than it really was and so yeah clearly there's mindset issues, I mean there's a mindset that you know you can by definition anything that is social you're trading off return that's a mindset that many investors, institutional investors have, so people that are managing money for Harvard and Stanford and the big endowments, people that are managing money for Rockefeller and Hewlett, large foundations, many of these people have this mindset, you know we've proven now and we're proving now every day that you can't there are business opportunities where you can do both and you can have a great financial return and a great social return so we really what we really need to do is change the mindset of those folks of the limited partner community, we need to change the mindset of people who are the gatekeepers for family foundations and for union pensions and for endowments and people that control fund of funds and we need to change their mindset so they can you know these are people that are already investing billion dollars a year in venture capital right and we need to say is yeah instead of going into the hundredth tech fund you know go into this kind of fun