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Uploaded on Sep 23, 2011
With just about a month to go before the first ever Indian Grand Prix, sponsors and advertisers of the sport are revving up for the high stakes and high adrenalin 3 days of Formula 1 beginning October 28. on Storyboard this week, we spoke to Anuradha Aggarwal of Vodafone India, Sudhir Rao of Renault India, Donald Anderson of Shell India to find out the opportunities that the sport presents, the challenges that it puts forth for the marketers and what is F1 likely to deliver in India.