 Rich from Rich TV Live and we have some breaking news from TAT, Global Alternatives Inc. Convenience Wholesaler with 1200 Store Network in Georgia, North Carolina, South Carolina, and AL has Atlanta has completely pre-sold its initial shipment of 15 TAT master cases before it arrives. It's the big news that circulating TAT Global Alternatives Inc. is pleased to announce that the Peach State distributor PSD Wholesaler based in Alpharetta, Georgia has completely pre-sold its initial purchase order of 15 TAT master cases as part of an initiative to test the state of Georgia population 10.62 million as the next potential market for a full-scale launch of TAT as an alternative to tobacco cigarettes and the stock responded in kind was down as low as 276 in Canada today finished at 315 and members specifically Phil shout out to Phil was like there's going to be news get ready because the stock was moving he had a feeling and he was right here's the news pretty exciting they're going to open up Georgia as the next potential market for a full-scale launch of TAT as an alternative to tobacco cigarettes the shipments which arrived in Alpharetta on Thursday June 24, 2021 will be allocated for distribution to PSD's retailer accounts in Georgia and North Carolina who will become the first official retailers of TAT on the east coast of the United States congratulations to Georgia these retail placements will compliment the existing presence of TAT in more than 250 retailers in the state of Ohio in addition to the company's e-commerce portal which has been selling TAT since February 2021 and avails the product to the majority of smokers age 21 plus in the United States PSD is the division of forte international spirits direct distributing which carries regional specialty brands of liquor and liquor such as Jan 5 o'clock Zapata and Tennessee crown operating on a direct to store delivery DSD basis PSD carries a variety of convenience category products to include beverages snacks and specialty lifestyle goods PSD distributes to approximately 1200 retail stores including 800 convenience stores as well as liquor stores and independent chains of cash and carry markets many of which already carry tobacco products approximately 90 percent of PSD's accounts are located in the state of Georgia though it's also services retailers in North Carolina South Carolina and Alabama AL stands for Alabama more than 1.2 million adults in Georgia are tobacco smokers representing approximately 17.4 percent of the state's adult population as of mid-June 2021 demand for TAT from smokers age 21 plus in Georgia has proven strong despite their having been no targeted marketing or promotion promotional efforts in the state e-commerce orders and free sample pack requests to Georgia shipping addresses amounted to approximately 14 percent and 20 percent of the total number of orders and sample pack requests to addresses in Ohio indicating robust existing demand for and awareness of TAT in Georgia even without regional promotion prior to its introduction to the state at retail this is just the start folks the initial shipment of TAT to PSD a distributor in alpharetta Georgia who services over 1200 points of sale in Georgia and neighboring states was completely sold out even before arriving at PSD's warehouse earlier this week that's epic upcoming store placements of TAT throughout Georgia will stand to complement existing retail points of sale in Ohio as well as in Illinois see how they're just growing everywhere this is pretty exciting guys love to know what you guys think about this news big breaking news from TAT just literally came out and we're breaking the news first if you like these videos please smash the like button comment down below share the video everywhere and subscribe if you're alive TAT is now in Georgia to maximize the performance of launch initiatives conducted through PSD TAT plans to deploy a dedicated in-house representative based in Georgia who will work directly with PSD and their retail accounts at a local level to supervise the early stage commercialization of TAT original smooth and mental applications for this position are currently being considered candidates may inquire to hello at TATUSA.com to request a detailed job description and an overview of applicant requirements look at this now they're hiring people hiring people in Georgia you want to work with TAT just email them at hello at TATUSA.com Paul Duffy director of sales for PSD commented many of our existing product offerings are strategic alternative choices for consumers who are seeking to forego certain ingredients that are common in mainstream products for example sugar and soda as such TAT is a natural fit for our product portfolio as an innovative alternative to tobacco cigarettes which contain no nicotine or tobacco it turns out our perception was correct as the entire order of 15 master cases sold out before the shipment even arrived through pre-sales to retail accounts in Georgia as well as a few in North Carolina we look forward to hearing about how TAT performed in their stores and hope that such performance for for shadows sustained demand for TAT in our markets on the east coast of the United States let's hear directly from Sethi Koskarela CEO of TAT who commented as we continue to build a brand in the USD 814 billion global tobacco industry we have attracted the attention of several distributors across the country through both cold approaches and warm referrals from existing business relationships we chose Georgia as the next market in which we will officially launch TAT for several strategic reasons one of which is PSD's impressive ability to lead commercialization efforts for emerging alternative products similar to TAT furthermore in addition to the fact that Georgia and Ohio have about the same population size both states share borders with five other states just as launching TAT in Ohio made the product accessible to smokers age 21 plus in bordering states in michigan indiana kentucky pennsylvania and west virginia launching TAT in georgia provides similar opportunities in florida north carolina south carolina tennessee and alabama TAT has only been available for purchase at retail for about 200 days now and retailers in our second expansion market have already bought out 100 percent of our first shipment to our initial distributor before it even arrived i believe this is a very positive indicator of our potential as we seek to widen our footprint in the united states this year and the stock responded in kind going up after it went down to 276 today it actually finished up only 3 percent but it finished up and closed at 315 and our members were talking about it members bought the dip congratulations to you guys if you bought the dip what do you guys think of this news TAT is now in georgia tell your friends tell your family let everybody know if you like the video smash the like button comment down below share the video everywhere and subscribe if you're alive huge news TAT is now in georgia remember rich tv live is strictly for information education purposes please do your due diligence do your research before you invest in anything that we talk about or discuss here in rich tv live if you like this video smash the like button comment on it let me know what you think TAT is now in georgia we brought you Ohio now we in georgia your boy rich from rich tv live breaking the news first on a friday great weekend everybody your boys out peace