Ty Law, Research Associate at Euromonitor International, explains key trends in the US health and wellness market. One of these trends is the crackdown on food and beverage health claims by the FDA and the FTC. The FDA took Pom Wonderful to court over claims their product helps reduce the length and severity of colds and helped reduce the rate of heart disease.
Another trend is apparent in the consumer foodservice industry, where smaller breakfast options are offered, allowing consumers to indulge with less guilt.
Law continues to identify several other trends in the market.