 So now we know what it's going to do for Kaston. What is it going to do for private property and perhaps elaborate more on just the ordinary consumer shoppers out there? Property is something that, you know, it's a long search process. Finding your home is not instant. We'd like to certainly shorten that cycle, make it more convenient, make it simpler, but it's a highly emotional decision. It's got a key financial component to it. So it's never going to be an easy fix. And I think what's exciting about this relationship and this future that we've got in private property is the ability to drive the property search through multimedia channels. So now it's not just about the digital platform, although that's going to be core to what we do, but it's also about the local paper and what advertising reach can go in there for our real estate partners and how local communities want to interact with that through print. And there's a network and a kind of syndication effect that we've got through the Kaston Media Group. So they own a number of other assets and so you'll start seeing farms pop up and farmers weekly and their website offerings. And so I think this is going to be a greater reach to what we do. And so you as a consumer will have to make less effort to find the property that best suits your